Press release
Educational Tourism Market share Poised for 12.1 % Growth, Set to Hit $7.39 Billion by 2029
How Is the Educational Tourism Market Projected to Grow, and What Is Its Market Size?The growth of the educational tourism market has accelerated in the last few years, expanding from $382.9 billion in 2024 to $430.48 billion in 2025 with a Compound Annual Growth Rate (CAGR) of 12.4%. This increase over the historical period can be traced back to factors such as heightened globalization, higher demand for cultural exchange, the blossoming of partnerships between international educational institutions, a surge in disposable income, the focus on learning through experience, and the broadening of programs for studying abroad.
The market size of educational tourism is anticipated to experience a swift growth in the coming years, reaching $680.46 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 12.1%. Factors propelling this growth during the forecasted period include an escalating demand for worldwide learning experiences, increased interest in study abroad programs, heightened backing from government and institutions, a burgeoning middle-class demographic, a growing focus on cultural exchange, and the widespread availability of online educational platforms. Significant trends likely to shape the forecasted period encompass digital learning platform advancements, the rise of virtual and hybrid learning experiences, sustainable and ecologically considerate travel practices, the incorporation of augmented and virtual reality into learning, and inventive customised educational travel experiences.
What Are the Primary Growth Drivers for the Educational Tourism Market?
The expansion of the educational tourism market is predicted to be fueled by the rising interest in international education. Factors such as globalization, improved career prospects, superior education standards, cultural interaction, the provision of unique programs, and economic development in up-and-coming markets contribute to this increased demand. Educational tourism is boosted by international education as it draws students and educators to study overseas, offering academic programs, cultural involvement and research chances, thereby promoting worldwide comprehension and cultural interaction. For example, the Institute of International Education (IIE), a nonprofit organization based in the United States, reported in November 2023 that over 1 million international students enrolled in higher education institutions during the 2022-2023 academic year, marking a 12% rise from the prior academic year. As a result, the escalating demand for international education acts as a significant catalyst for the educational tourism market's expansion.
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Who Are the Major Industry Players Fueling Educational Tourism Market Expansion?
Major companies operating in the educational tourism market are EF Education First, CIEE Council on International Educational Exchange, Brightspark Travel Inc., Contiki (US) Holdings Inc., Key Travel Limited, American Institute For Foreign Study, Road Scholar, ACIS Educational Tours, Ellison Travel &Tours Ltd., GVI Company, Academic Programs International, Cultural Vistas, WEP International, Capital Tours Inc., Stratix Consultants, Straight A Tours, Global Volunteers, Go Eco, Futures Abroad, GoIreland, IQ Education Consultants, M.K.H Consultancy Services, Meridean Overseas, Qadri International Education Consultancy, AAI Edutourz Pvt Ltd.
Which Key Developments Are Influencing the Educational Tourism Market?
Leading entities in the educational tourism market are evolving virtual classroom platforms to offer scholars and instructors an opportunity to experience international education without having to travel physically. These platforms enable live engagement, joint projects, and a plethora of diverse academic information, simplifying the experience of engaging with differing cultures and academic systems sans the necessity to travel physically. For instance, in June 2022, Avantis Education, an e-learning firm located in the UK, initiated Eduverse, a state-of-the-art virtual classroom platform targeting students to revolutionize online learning experiences. Eduverse brings together cutting-edge AI-powered personalized learning paths, real-time teamwork tools, and vivid 3D spaces to boost student involvement and educational results. This platform provides educators with a way to hold interactive lessons, virtual excursions, and practical experiments from remote locations, offering students a versatile platform to connect as avatars in a secure and monitored environment, both inside and outside the classroom setting.
How Is the Segmentation of the Educational Tourism Market Defined?
The educational tourism market covered in this report is segmented -
1) By Education Type: Primary, Secondary, College, Post Graduate
2) By Age Group: Less Than 12 Years, 13-18 Years, 19-25 Years, 26-40 Years, 41-55 Years
3) By Occupation Type: Students, Scholar, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, Other Occupations
Subsegments:
1) By Primary: School Tours For Primary Students, Educational Field Trips, Adventure And Learning Camps For Primary Schools, Cultural And Heritage Tours For Primary Education
2) By Secondary: High School Exchange Programs, Educational Field Trips And Study Tours For Secondary Students, Career Exploration Programs, Stem (Science, Technology, Engineering, And Math) Tours
3) By College: College Study Abroad Programs, University Campus Tours, International Exchange Programs For College Students, Internship And Research Programs Abroad, Summer Courses And Workshops For College Students
4) By Post Graduate: Graduate School Exchange Programs, Academic Conferences And Seminars Abroad, Post-Graduate Research Programs And Fellowships, Study Tours For Advanced Degrees, Specialized Workshops And Executive Education Programs
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What Is the Leading Region in the Educational Tourism Market?
North America was the largest region in the educational tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Educational Tourism Global Market Report?
- Market Size Analysis: Analyze the Educational Tourism Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Educational Tourism Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Educational Tourism Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Educational Tourism Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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