Press release
Cookie And Website Tracker Scanning Software Market Set to Reach $3.28 Billion by 2029 with 17.2% Yearly Growth
Cookie And Website Tracker Scanning Software Market Size
The market for cookie and website tracker scanning software has experienced swift expansion in the previous years. Its value will escalate from $1.48 billion in 2024 to $1.74 billion in 2025, showcasing a compound annual growth rate (CAGR) of 17.5%. The growth observed in the historical period can be linked to various factors such as the rise in e-commerce and work-from-home trends, escalating cyberattacks and data breaches, concerns about regulations and privacy, economic advancement, and the convenience of freely accessible open-source software that enables cookie scanning.
In the coming years, the market for cookie and website tracker scanning software is anticipated to witness swift expansion. By 2029, it is projected to reach $3.28 billion, with a compound annual growth rate (CAGR) of 17.2%. The anticipated growth in this period can be ascribed to factors such as the increasing focus on online privacy, the surge in mobile device usage, a heightened demand for cloud-based services, an increasing need for cookie and website tracker scanning software, and the rise in digital marketing efforts. The future can expect trends such as advanced scanning technology development, technological progress, the unveiling of new facilities, collaborations, and product innovation.
What Key Elements Are Boosting Growth in the Cookie And Website Tracker Scanning Software Market?
The rise in cyber-attacks and data breaches is set to fuel the expansion of the cookie and website tracker scanning software market. These cyber-attacks and data breaches include harmful attempts to interfere with, ruin, or illicitly gain access to computer systems, as well as unauthorized access to and distribution of confidential data. The surge in these security threats can be attributed to factors like internal threats, the spread of ransomware, state-backed attacks and cyber warfare, and system and software vulnerabilities. Cookie and website tracker scanning software is vital for managing cyber risk associated with tracking technologies. It does this by identifying harmful trackers, decreasing attack vulnerabilities, complying with regulations, allowing real-time supervision, and improving website functionality. For example, in April 2023, the Identity Theft Resource Center, a non-profit organization based in the U.S., reported a 68% increase in reported data breach incidents in 2022, with 1,862 breaches compared to 1,108 in 2021. Consequently, the surge in cyber-attacks and data breaches stimulates the expansion of the cookie and website tracker scanning software market. Expansion of the cookie and website tracker scanning software market is also prompted by the increasing demand for cloud-based solutions. Cloud-based solutions, which entail software applications, services, or resources delivered via the internet, typically from remote servers managed by a third party, are on the rise. These solutions are becoming more popular due to factors such as security and compliance, remote application access, highly redundant and resilient infrastructure, and prioritized security and compliance. Cookie and website tracker scanning software, utilized in cloud-based solutions, offers an extensive framework for boosting privacy, security, and compliance. It's the seamless integration across varied cloud platforms and the capability to optimize resources further accentuates its effectiveness in preserving a safe and compliant digital presence. For example, the European Union, a Netherlands-based international organization, reported in December 2023 that the percentage of European Union businesses utilizing cloud computing services rose by 4.2 percentage points in 2023 compared to 2021. Hence, the escalating demand for cloud-based solutions is accelerating the growth of the cookie and website tracker scanning software market.
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Who Are the Dominant Companies Influencing Cookie And Website Tracker Scanning Software Market Trends?
Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc., OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc., TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
How Is the Cookie And Website Tracker Scanning Software Market Evolving?
Leading businesses in the cookie and website tracker scanning software market are concentrating on the creation of revolutionary solutions like website tracker scanning software, with the objective to eradicate third-party cookies and safeguard user security. This website tracker scanning software, also known as website tracking or monitoring software, serves as a tool for inspecting and tracking various aspects and functions on a website. As an example, in January 2024, Google LLC, a technology firm based in the US, introduced a new technology called Tracking Protection which restricts website access to third-party cookies and curbs cross-site tracking by default. The core objective here is to block third-party cookies from tracking users across different websites to deliver custom-made ads. This is included in Google's project, the Privacy Sandbox, whose intention is to offer safer substitutes to third-party cookies.
What Are the Different Segmentations in the Cookie And Website Tracker Scanning Software Market?
The cookie and website tracker scanning software market covered in this report is segmented -
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
Subsegments:
1) By Cloud-Based: Subscription-Based Cloud Software, Pay-Per-Use Cloud Software
2) By On-Premise: License-Based On-Premise Software, Customizable On-Premise Solutions
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Which Region Is at the Forefront of the Cookie And Website Tracker Scanning Software Market?
North America was the largest region in the cookie and website tracker scanning software market in 2024. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Cookie And Website Tracker Scanning Software Global Market Report?
- Market Size Analysis: Analyze the Cookie And Website Tracker Scanning Software Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Cookie And Website Tracker Scanning Software Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Cookie And Website Tracker Scanning Software Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Cookie And Website Tracker Scanning Software Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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