North America Mosquito Repellent Market to Reach USD 1.8 Billion by 2032 with a Robust 5.7% CAGR | SkyQuest Technology

The North American mosquito repellent market is poised for significant growth in the coming years, driven by increasing concerns over mosquito-borne diseases, heightened awareness of personal health and hygiene, and evolving consumer preferences for natural and eco-friendly products. The market for mosquito repellents in North America encompasses a broad range of products, including sprays, lotions, candles, and electronic devices, all designed to offer protection against mosquito bites. This research delves into the market size, share, trends, and projections for the North American mosquito repellent market until 2032.

The global mosquito repellent market has seen impressive growth, and the North American market is no exception. The mosquito repellent industry in North America includes a diverse range of products aimed at preventing the transmission of diseases such as malaria, dengue, and Zika virus, which are carried by mosquitoes. Although these diseases are not as prevalent in North America as in other parts of the world, the region remains susceptible to outbreaks, especially with the rising incidence of diseases like West Nile virus.

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The market is further boosted by an increased focus on outdoor activities and tourism, which has led to a rise in the demand for insect protection products. Seasonal demand spikes during summer months when mosquitoes are most active, but climate changes and the spread of mosquitoes in urban areas also contribute to a year-round demand for mosquito repellents.

Market Size and Forecast

The North American mosquito repellent market was valued at USD 1.15 billion in 2024. The market is expected to expand at a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032. By 2032, the market size is anticipated to reach over USD 1.8 billion. This growth will be driven by a combination of factors, including rising concerns about health risks associated with mosquito bites, growing environmental awareness, and innovations in mosquito repellent technology.

Market Drivers

1. Rising Health Concerns: The increasing awareness of mosquito-borne diseases, such as Zika virus, malaria, and dengue fever, is propelling the demand for effective mosquito repellents. Outbreaks in certain regions, such as Florida and Texas, have heightened the urgency of protecting against mosquito-borne diseases.
2. Climate Change and Urbanization: Climate change and urbanization have created favorable conditions for mosquito breeding in previously unaffected areas. Warmer temperatures and increased precipitation have expanded mosquito habitats, leading to higher incidences of mosquito bites and consequently, higher demand for repellents.
3. Popularity of Outdoor Activities: With the growing trend of outdoor activities such as camping, hiking, and picnicking, the need for protection against mosquito bites during recreational activities is a significant driver of market growth. Mosquito repellents have become a staple product for outdoor enthusiasts.
4. Advancements in Technology: Innovations in mosquito repellent formulations and delivery systems are another major driver. From DEET-based sprays to natural, plant-derived alternatives like citronella, eucalyptus, and lemongrass oils, product offerings have expanded to meet consumer preferences for safety and effectiveness.
5. Increased Consumer Awareness of Natural Products: Consumers are increasingly concerned with the ingredients in personal care and home products, which has contributed to the demand for natural mosquito repellents. Organic and eco-friendly mosquito repellents are gaining traction, particularly among environmentally-conscious consumers.

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Market Segmentation

The North American mosquito repellent market can be segmented into several categories based on product type, distribution channel, and end-use applications.

1. By Product Type:
- Sprays & Lotions: The most common form of mosquito repellent, these products are popular due to their convenience and effectiveness. They often contain chemicals like DEET or picaridin.
- Candles & Incense: Used primarily in outdoor settings, these products emit fumes that repel mosquitoes.
- Mosquito Repellent Devices: These include electric mosquito zappers, ultrasonic devices, and wearable devices, which are gaining popularity for their ease of use.
- Others: This includes mosquito nets and wearable bracelets, which are favored for personal protection in areas with heavy mosquito presence.

2. By Distribution Channel:
- Supermarkets and Hypermarkets: These stores remain a primary distribution channel due to their extensive reach and convenience for consumers.
- E-commerce: Online sales have witnessed substantial growth in recent years, as consumers increasingly prefer the convenience of purchasing mosquito repellents online.
- Pharmacies/Drugstores: These outlets offer a wide range of health-related products, including mosquito repellents, and are growing in popularity as distribution channels.

3. By End-Use Application:
- Residential: The residential segment holds the largest share of the market, with consumers seeking protection from mosquitoes in their homes, particularly during summer months.
- Commercial: Mosquito repellents are increasingly used in commercial settings like hotels, resorts, and outdoor events to ensure a safe, mosquito-free environment for guests and patrons.
- Others: This includes healthcare facilities and agricultural areas.

Regional Insights

The United States and Canada are the largest markets for mosquito repellents in North America, with the U.S. dominating the market share. The demand for mosquito repellents is particularly high in states like Florida, Texas, and California, where mosquito populations thrive due to warmer climates and wetter conditions. Canada's demand is more seasonal, with peak demand in the summer months when mosquitoes are most active.

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Competitive Landscape

The North American mosquito repellent market is highly competitive, with several global and regional players operating in the market. Key players include:

S. C. Johnson & Son, Inc. (United States)
Spectrum Brands Holdings, Inc. (United States)
Reckitt Benckiser Group plc (United Kingdom)
3M Company (United States)
The Coleman Company, Inc. (United States)
Quantum Health (United States)
Thermacell (United States)
Coghlan's Ltd. (Canada)
Tender Corporation (United States)
Sawyer Products, Inc. (United States)

These companies are focusing on product innovation, expanding distribution networks, and offering eco-friendly alternatives to cater to the growing consumer preference for natural and sustainable products. Partnerships, mergers, and acquisitions are also expected to play a significant role in shaping the competitive landscape.

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The North American mosquito repellent market is set for steady growth in the coming years, driven by factors such as the rising prevalence of mosquito-borne diseases, climate change, and growing consumer demand for eco-friendly products. With ongoing advancements in technology and formulations, the market is expected to diversify, offering consumers more options tailored to their preferences. As we move toward 2032, innovation, sustainability, and health consciousness will be central to shaping the future of the mosquito repellent industry in North America.

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