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Oral Care Market to Grow at 6.32% CAGR, Driven by Aging Population and Preventive Dental Care Demand

02-10-2025 08:43 AM CET | Health & Medicine

Press release from: Mordor Intelligence

Oral Care Market to Grow at 6.32% CAGR, Driven by Aging Population

Mordor Intelligence has published a new report on the Oral Care Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

The oral care market is projected to grow at a CAGR of 6.32% over the forecast period. This growth is primarily driven by an increasing prevalence of dental diseases, particularly among the aging population, and a rising demand for preventive oral care products. Additionally, technological advancements in oral care devices and a growing awareness of dental hygiene are contributing to market expansion.

Report Overview: https://www.mordorintelligence.com/industry-reports/oral-care-market

Key Trends

1. Technological Advancements in Oral Care Products

Innovations such as electric toothbrushes, smart toothbrushes, and AI-powered oral care devices are gaining popularity. These products offer enhanced cleaning efficiency and personalized oral care experiences, attracting a tech-savvy consumer base.

2. Increasing Consumer Awareness

There is a growing awareness among consumers regarding the importance of oral hygiene, leading to higher demand for preventive care products. Educational campaigns and easy access to information are empowering consumers to make informed choices about their oral health.

3. Rise in Dental Diseases

The aging global population is experiencing a higher incidence of dental issues, including tooth decay and gum diseases. This demographic shift is driving the demand for effective oral care solutions.

4. E-commerce Growth

The convenience of online shopping has led to a significant increase in the purchase of oral care products through e-commerce platforms. This trend is particularly evident in regions like North America, where online sales are becoming a dominant distribution channel.

Market Segmentation

By Product Type:

• Toothpaste: The largest segment, driven by daily use and a wide range of formulations catering to various oral health needs.

• Toothbrushes: Includes manual and electric toothbrushes, with electric toothbrushes gaining market share due to their advanced features.

• Mouthwashes and Rinses: Products designed to reduce oral bacteria and freshen breath, contributing to overall oral hygiene.

• Dental Floss: Used for interdental cleaning, essential for maintaining gum health.

• Denture Care Products: Catering to the aging population, this segment includes cleansers and adhesives.

By Distribution Channel:

• Supermarkets/Hypermarkets: Traditional retail outlets offering a wide range of oral care products.

• Convenience Stores: Provide easy access to essential oral care items for on-the-go consumers.

• Pharmacies and Drug Stores: Serve as primary locations for purchasing oral care products, often with pharmacy consultations.

• Online Retail Stores: E-commerce platforms offering convenience and a broad selection of products, with a growing consumer base.

• Other Distribution Channels: Includes direct sales and specialty stores.

By Geography:

• North America: Dominated by the United States, with a high demand for advanced oral care products and a strong e-commerce presence.

• Europe: Characterized by a mix of traditional and modern oral care practices, with significant markets in the UK, Germany, and France.

• Asia-Pacific: Rapidly growing market, driven by increasing urbanization, rising disposable incomes, and a large population base.

• South America: Emerging market with expanding awareness of oral health, particularly in Brazil and Argentina.

• Middle East and Africa: Developing market with a focus on improving dental care infrastructure and consumer education.

Get a Customized Report Tailored to Your Requirements: https://www.mordorintelligence.com/market-analysis/oral-care

Key Players

• Procter & Gamble Company:
• Colgate-Palmolive Company
• Unilever PLC
• GlaxoSmithKline PLC
• Johnson & Johnson
• Henkel AG & Co. KGaA
• GlaxoSmithKline PLC

Industry Related Reports:

Oral Care Products Market:

The oral hygiene products market is analyzed by segment, including dental prosthetics (implants, abutments, dentures, crowns), dental biomaterials (bone grafts, regenerative materials), oral imaging (X-ray, CBCT, optical imaging), dental hygiene (mouthwash, toothbrush, toothpaste, whitening products), lab equipment (CAD/CAM), orthodontics (fixed & removable braces), periodontics (anesthetics, hemostats, sutures), and endodontics (files, obturators, sealers). The market is segmented by geography (North America, Europe, Asia-Pacific, Middle East & Africa, South America), with values provided in USD million.

To know more visit this link: https://www.mordorintelligence.com/industry-reports/global-oral-care-products-market-industry

Baby Oral Care Market:

The baby oral care market is categorized by product type (toothbrushes, toothpaste, and others), distribution channel (supermarkets/hypermarkets, pharmacies, online retail, and others), and geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa). The report includes market size and forecasts in USD million.

To know more visit this link: https://www.mordorintelligence.com/industry-reports/baby-oral-care-market

Dental Fluoride Treatment Market:

The dental fluoride treatment market is categorized by product type (gels, toothpaste, mouth rinse, varnish, supplements, and others) and region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America), with market values provided in USD million.

To know more visit this link: https://www.mordorintelligence.com/industry-reports/dental-fluoride-treatment-market

Conclusion

The oral care market is poised for significant growth, driven by technological innovations, increased consumer awareness, and a rising prevalence of dental diseases. Companies are focusing on product diversification and leveraging e-commerce platforms to reach a broader consumer base. As the market evolves, there is a clear trend towards personalized and technologically advanced oral care solutions, indicating a promising future for the industry.

Any inquiries or to access the full report, please contact:

media@mordorintelligence.com
https://www.mordorintelligence.com/

About Mordor Intelligence:

Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.

With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.

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