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Merrild Lavazza has taken control of product information once and for all with a PIM solution

11-22-2016 05:28 PM CET | IT, New Media & Software

Press release from: Perfion

Merrild Lavazza has taken control of product information once

Today, the coffee company Merrild Lavazza has only about 130 products in its range. However, the amount of product information is extremely extensive. While each coffee type requires data on bean type, degree of roasting, grind, aroma, taste description, certifications, etc., there are even more data and documentation requirements when it comes to powdered milk and cocoa. At the same time, the numerous coffee machines each require their own individual set of product data. Merrild Lavazza has now taken control of all product information with the Perfion PIM system.

Before implementing a PIM system for Product Information Management, Merrild Lavazza stored product information in brochures, PowerPoint presentations, PDF files and in the ERP system. The many data sources made it hard to find the latest updates. Many employees spent time gathering product information, but nobody had the full picture.


When Merrild Lavazza was planning a new website based on the Dynamicweb platform, it was decided to take control of product information once and for all.

Trade Marketing Manager, Henriette Linderoth, explains:

"We chose Perfion because it is the most flexible PIM system and also the easiest to work in. We are constantly expanding with new products and with Perfion we are future-proof because the system allows us to accomplish all the things that we want to do. Perfion saves us time and ensures a much better data quality.”

The complete integration between Perfion PIM, Dynamicweb and the ERP system (Microsoft XAL) ensures that product data is now maintained in only one place: Perfion.

When new products are to be created in Perfion, all the necessary fields are already defined in advance. This means that Merrild Lavazza now has a complete overview of the product data to be obtained before a product is completely ready for presentation on the website. The employees can complete missing data along the way, so Perfion also serves as a "working document".

Also product information on discontinued products lies stored in Perfion. These products can be displayed on the website again in an instant if a supplier has a surplus stock. Seasonal goods such as iced coffee and iced tea can also be shown on the website and removed again immediately when the season is over. All product information is gathered in Perfion and nothing disappears, but can be accessed at any time.


At present, Perfion delivers all data to the food service section of Merrild Lavazza’s website. In the future, a sales handbook, product brochures, price lists and an online shop based on the Dynamicweb platform will pull product information directly from Perfion too.

One of the first new projects is to give Sales the ability to retrieve product data for offers directly from Perfion PIM via a fixed template. With this template, the sales representatives can gather all necessary data instantaneously and reduce the time wasted on administration. The time saved can be spent with the customers instead.

Also Merrild Lavazza’s future shift to a new ERP system based on SAP will proceed smoothly since Perfion also works 100% together with SAP.


Merrild Lavazza Danmark ApS is the coffee company with the two strongest coffee brands in Denmark: Merrild and Lavazza. With Merrild, the company takes the Danishness as its starting point, while Lavazza adds the culinary boost from espresso stronghold Italy.

Merrild Lavazza’s product range includes coffee, cocoa, tea, milk powder, sweets, POS materials and a wide variety of professional coffee machines for offices, canteens, hotels, cafes and restaurants.


Perfion is the world’s only 100% standard Product Information Management (PIM) solution for companies with a large number of product variants and parts and/or need for multi-channel, multi-language communication.

With Perfion you get a single source of truth for product information which gives you full control of all product data from day one wherever it is applied (e.g. webshops, websites, supplier portals, smart phone apps, printed catalogues, fact sheets, social media, direct mails, newsletters…).

Perfion is the easiest and fastest PIM solution to implement. It is open to integrate with your existing IT-platform and handles continuous changes in requirements without extra cost.

Perfion integrates easily with existing ERP systems and 100% into Microsoft Dynamics NAV, AX, GP and SL as well as SAP, Oracle, Infor, Movex plus Microsoft Office, Microsoft SharePoint, EPiServer Commerce, Sana Commerce, Dynamicweb, Magento and OXID eSales.

Perfion has a documented ROI of less than a year.

Niels Jernes Vej 8
9220 Aalborg
Tel: +45 70262680

Jan Nørret, CEO

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