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Primary Catalyst Driving Sports Broadcasting Technology Market Evolution in 2025: On-Demand Streaming Services Driving Sports Broadcasting Technology Market Growth Driver
Primary Catalyst Driving Sports Broadcasting Technology
The market size for technology used in sports broadcasting has significantly increased in the past few years. Its growth is projected to continue, moving from an estimated $76.17 billion in 2024 to a forecasted $81.95 billion in 2025, with a compound annual growth rate (CAGR) of 7.6%. This surge during the historical period is due to factors such as internet and digital streaming development, camera technology advancements, the advent of satellite broadcasting, the incorporation of augmented reality (AR), mobile audience viewership, and the introduction of second-screen experiences.
Predictions indicate significant expansion in the sports broadcasting technology market in the coming years, with estimations pegging it at $108.33 billion in 2029, growing at a compound annual growth rate (CAGR) of 7.2%. Factors contributing to this anticipated growth for the said period encompass the introduction of 5G technology, artificial intelligence (AI) and machine learning, virtual and mixed reality, custom-made and interactive content, along with the incorporation of wearable technology. Notable trends during the forecast timeframe would be the emergence of immersive viewing experiences, 5G-enabled broadcasting, the utilization of artificial intelligence (AI) in production, data analytics and visualization, as well as cloud-based workflows.
What Is Stimulating Growth in the Sports Broadcasting Technology Market?
The evolution of on-demand streaming services is anticipated to stimulate the expansion of the sports broadcasting technology market. These streaming services, also known as video-on-demand (VOD) services, are digital platforms supplying a diverse collection of multimedia content, such as movies, TV series, documentaries, and unique shows, ready for users to view whenever they want. These services are becoming more popular because they are more cost-effective than traditional TV and offer a greater variety and accessibility of original content as well as convenience. Sports broadcasting technology plays an integral role in streaming services, facilitating the delivery of live sports events, sports analysis, and highlights and effectively transmitting high-quality video streams via the internet to ensure smooth playback and reduce buffering. For example, in January 2024, the UK spending on music streaming subscriptions, vinyl and CDs, saw a growth of 9.6% in 2023 as per the data provided by the US-based Digital Entertainment and Retail Association ERA, which is nearly double the speed growth seen in 2022 (+5%). Moreover, the UK's entertainment market experienced a 7% growth throughout 2023. Given these reasons, the evolution of on-demand streaming services is fuelling the expansion in the sports broadcasting technology market.
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Which Key Market Leaders Are Driving Sports Broadcasting Technology Industry Growth?
Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A., NBC Universal Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc., NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network Television Ltd., Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd., EasyBroadcast
What Are the Emerging Trends in the Sports Broadcasting Technology Industry?
Leading companies in the realm of sports broadcasting technology are innovating with groundbreaking technologies like sports cloud platforms to solidify their market standing. A Sports Cloud Platform offers an exciting, interactive space for sports enthusiasts, enriched by technology that amplifies the enjoyment and participation in various sports events. For instance, the Indian IT services and consulting titan, Tech Mahindra, unveiled its Sports Cloud Platform in November 2023, aiming to amplify the fan experience. This platform, created in association with the American cloud computing firm Amazon Web Services, Inc. (AWS), harnesses the power of real-time analytics, artificial intelligence (AI), machine learning (ML), augmented and virtual reality (AR/VR), and Web 3.0 technologies. Its primary objective is to boost the digital capabilities of sports leagues, franchises, and establishments while providing sports enthusiasts with a more personalized and engaging experience.
What Are the Main Segments in the Sports Broadcasting Technology Market?
The sports broadcasting technology market covered in this report is segmented -
1) By Component: Solutions, Services
2) By Technology: Analog, Digital
3) By Platform: OTT (Over-The-Top), Radio, Television
4) By End User: Broadcaster, Studios And Content Developer, Distributors
Subsegments:
1) By Solutions: Software, Hardware, Cloud Solutions, Data Analytics And Visualization Tools
2) By Services: Consulting Services, Integration And Installation Services, Maintenance And Support Services, Managed Services
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Which Geographic Area Leads the Sports Broadcasting Technology Market?
North America was the largest region in the sports broadcasting technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Is Covered In The Sports Broadcasting Technology Global Market Report?
- Market Size Analysis: Analyze the Sports Broadcasting Technology Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Sports Broadcasting Technology Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Sports Broadcasting Technology Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Sports Broadcasting Technology Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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