Press release
Rising Electric Vehicle Sales Boost Acoustic Vehicle Alerting System (AVAS) Market Driver: Leading Transformation in the Acoustic Vehicle Alerting System Market in 2025
What Are the Projected Growth and Market Size Trends for the Acoustic Vehicle Alerting System Market?The market for acoustic vehicle alerting systems has seen a quick expansion in recent years. The market, estimated at $2.01 billion in 2024, is expected to increase to $2.38 billion in 2025, marking a compound annual growth rate (CAGR) of 18.9%. The growth witnessed in the past has been due to regulatory requirements related to pedestrian safety, increased urban populations contributing to heavier traffic, heightened awareness regarding noise pollution, adoption of directional sound technology for accurate pedestrian warnings, and increased consciousness about the safety necessities of visually impaired pedestrians.
The market for acoustic vehicle alerting systems is set to experience swift expansion in the forthcoming years, with it escalating to a value of $4.71 billion in 2029 and achieving a compound annual growth rate (CAGR) of 18.5%. The key drivers of this predicted growth during the forecast period include its convergence with autonomous vehicle technologies, consumer appeal for personalised AVAS tones, the appearance of smart city infrastructures that accommodate AVAS, partnerships between automotive manufacturers and audio industry to refine AVAS solutions, and the tightening of worldwide safety regulations prompting the uptake of AVAS. Next generation electric vehicle technology, AI-integrated AVAS for situation-specific alerts, the fusion of AVAS with vehicle-to-all (V2X) communication, the shift towards engaging AVAS systems which incorporate pedestrian feedback mechanisms, and the normalization of AVAS protocols to ensure compatibility and safety are the significant trends to watch during the forecast period.
What Factors Are Propelling the Expansion of the Acoustic Vehicle Alerting System Market?
The anticipated surge in electric vehicle purchases is set to spur the expansion of the acoustic vehicle alerting system market. Electric vehicles (EVs) are cars propelled by an electric engine that uses energy conserved in batteries, posing a greener alternative to conventional internal combustion engine vehicles. The demand for EVs is climbing due to heightened ecological consciousness, government incentives, and progressive technological developments that make them more convenient and reasonably priced. Acoustic vehicle alerting systems (AVAS) are employed in electric vehicles to create synthetic noise to warn pedestrians and bicyclists of the vehicle's proximity. For instance, as reported by the International Energy Agency, an independent intergovernmental organization based in France, over the initial quarter of July 2023, more than 2.3 million electric vehicles were sold, marking a 25% climb compared to the same quarter the previous year. By the conclusion of 2023, sales are projected to hit 14 million, signifying a 35% annual increase, with the expansion pace expected to hasten during the year's latter half. Consequently, the mounting electric vehicle sales are catalyzing the expansion of the acoustic vehicle alerting system market.
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Which Leading Companies Are Shaping the Growth of the Acoustic Vehicle Alerting System Market?
Major companies operating in the acoustic vehicle alerting system market are Siemens AG, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, Valeo Group, Texas Instruments Incorporated, STMicroelectronics N.V., Infineon Technologies AG, Analog Devices Inc., Harman International Industries Inc., Autoliv Inc., Microchip Technology Incorporated, Hella GmbH & Co. KGaA, ROHM Co. Ltd., Brigade Electronics Inc, ERA Elektronik A.S., Ardent-uk, luis technologies, Grewus GmbH, TH Köln, Seger Ses ve Elektrikli Gereçler San. A.S.
What Are the Major Trends Shaping the Acoustic Vehicle Alerting System Market?
Leading corporations in the acoustic vehicle alerting system (AVAS) sector are honing in on technology innovations such as those rooted in hardware configurations to optimize their alert systems' efficacy and trustworthiness. A hardware-dependent setup, integrating elements like a warning sound generator, fader, and equalizer, can circumvent the need for software validation. Such a setup predicates reliable output and uncomplicated design structure on the physical components alone. To illustrate, LAPIS Technology Co. Ltd., an electronic component producer based in Japan, in January 2024, launched the ML22120xx series. These are hailed as the first-ever dedicated speech synthesis integrated circuits (ICs) manufactured specifically for AVAS in electric vehicles (xEVs). Made to comply with regulatory stipulations that mandate AVAS to generate incessant sounds at slow speeds (lower than 30 km/h or 18.6 mph) as a warning to pedestrians, the ML22120xx series includes a warning sound generator, fader, and equalizer thus eliminating the necessity for intricate software validation and shortening development duration. As an added feature, they come equipped with a fault detection mechanism to amplify vehicle dependability.
What Are the Key Segments of the Acoustic Vehicle Alerting System Market?
The acoustic vehicle alerting system market covered in this report is segmented -
1) By Vehicle Type: Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle
2) By Propulsion Type: Battery Electric Vehicle (BEV), Plug-in Hybrid Electric Vehicles (PHEV), Fuel Cell Electric Vehicles (FCEV)
3) By Technology: Speaker-Based System, Exterior Sound Generation Devices, In-Cabin Sound Generation System
4) By Mounting Position: Integrated, Separated
5) By Sales Channel: Original Equipment Manufacturer (OEM), Aftermarket
Subsegments:
1) By Passenger Car: Electric Passenger Cars, Hybrid Passenger Cars, Autonomous Passenger Cars, Luxury Electric Vehicles (Evs), Compact And Mid-Size Electric Vehicles
2) By Light Commercial Vehicle: Electric Light Commercial Vehicles (Elcvs), Hybrid Light Commercial Vehicles, Delivery Vans, Small Utility Trucks, Electric Light Trucks
3) By Heavy Commercial Vehicle: Electric Heavy Trucks, Hybrid Heavy Trucks, Bus Fleets (Electric And Hybrid), Heavy Duty Trucks For Freight And Logistics, Construction And Mining Vehicles
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Which Region Dominates the Acoustic Vehicle Alerting System Market?
Asia-Pacific was the largest region in the acoustic vehicle alerting system market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the acoustic vehicle alerting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Acoustic Vehicle Alerting System Global Market Report?
- Market Size Analysis: Analyze the Acoustic Vehicle Alerting System Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Acoustic Vehicle Alerting System Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Acoustic Vehicle Alerting System Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Acoustic Vehicle Alerting System Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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