Press release
Demand Surge In Dental Treatments Fuels Growth Prospects In The Teeth Whitening Market Driver: A Major Catalyst in the Evolution of the Teeth Whitening Market in 2025
Teeth Whitening Market Size
Recent years have witnessed a robust growth in the size of the teeth whitening market. It is predicted to expand from $7.31 billion in 2024 to $7.72 billion in 2025, which represents a compound annual growth rate (CAGR) of 5.7%. Factors that contributed to the growth during the historic period include increased consciousness about beauty and aesthetics, the impact of social media and celebrity endorsements, the rise of dental tourism, the presence of over-the-counter whitening items, as well as enhanced consumer awareness and education.
The market for teeth whitening is forecasted to experience consistent growth over the coming years, rising to a value of $9.17 billion by 2029, boasting a compound annual growth rate (CAGR) of 4.4%. This growth during the prediction period is likely due to heightened focus on cosmetic dentistry, bespoke whitening solutions, social and cultural impact on beauty norms, the expanding senior population, and integration with broad wellness trends. During the forecast period, significant trends such as up-and-coming whitening technologies, increasing attraction towards at-home whitening products, organic and natural teeth whitening options and inventive whitening mixtures are expected.
What Are the Key Drivers Behind the Growth of the Teeth Whitening Market?
The teeth whitening market is projected to grow due to the uptick in demand for dental interventions, particularly for teeth enhancement. These interventions, implemented by skilled dental practitioners, aim to rectify oral health ailments and enhance the aesthetics of a patient's smile. For example, data released in August 2023 by the National Health Service-an organization providing publicly funded healthcare in the UK-indicated a marked rise of 23.2% in administered dental disorder treatments compared to 2021, which totalled about 32.5 million. The upswing in such treatments is likely to fuel the growth of the teeth whitening industry. An influx in dental disorders worldwide is another significant driver for the growth of the teeth whitening market. Dental disorders encapsulate various afflictions impacting the teeth, gums, and other areas in the oral cavity. Consumers are increasingly seeking feasible and effective teeth-whitening solutions due to the heightened focus on dental aesthetics and a greater consciousness regarding dental hygiene. In March 2023, the World Health Organization reported that globally, approximately 3.5 billion individuals were grappling with oral diseases, with a predominant proportion affecting the middle class. Around 514 million children worldwide suffer from primary tooth decay, whereas nearly 2 billion adults have reported caries in their permanent teeth. Consequently, the surge in dental disorders is driving the teeth whitening market's expansion.
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Who Are the Major Industry Players Fueling Teeth Whitening Market Expansion?
Major companies operating in the teeth whitening market report are Johnson And Johnson, Procter And Gamble, Unilever PLC, GlaxoSmithKline PLC, 3M Company, Henkel AG And Co. KGaA, Koninklijke Philips N.V., Colgate-Palmolive Company, Church And Dwight Co, DENTSPLY International, Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Ultradent Products Inc., Dr. Fresh LLC, Onuge Personal Care (Guangzhou) Co. Ltd., TECNO-GAZ SpA, Pearl Smile GmbH, Brodie & Stone International PLC, Beaming White LLC., WHITEsmile GmbH, WSD Labs USA INC., TPC Advanced Technology Inc., DentMate Technology Co. Ltd., Mavrik Dental Systems Ltd., GLO Science LLC, Cosmolab Manufacturing Ltd
Which Key Developments Are Influencing the Teeth Whitening Market?
Prominent businesses in the teeth whitening industry are focused on creating cutting-edge oral care products using wavelength technology to gain an edge over their competitors. These innovative, wavelength technology-dependent oral care products make use of distinct light frequencies to improve dental procedures and oral hygiene results. For example, in February 2023, US-based dental and personal care products firm, Colgate-Palmolive Company, debuted its Colgate Optic White ComfortFit LED Teeth Whitening Kit that features wavelength technology. The kit uses specific light wavelengths, like blue or violet, to increase the efficiency of teeth whitening treatments. It has been specially designed to focus on user comfort, equal distribution of whitening, ease of use, effectiveness, and swift action. Employing wavelength technology, the kit applies a fine layer of whitening serum on the teeth using the included LED device for 10 minutes each day over a duration of 10 days, effectively removing stains. The package consists of a flexible LED light for whitening and a teeth-whitening pen, and can be conveniently powered by a smartphone, making it compatible with both iPhones and Android devices.
How Is the Segmentation of the Teeth Whitening Market Defined?
The teeth whitening market covered in this report is segmented -
1) By Product Type: Whitening Toothpaste, Whitening Gels And Strips, Light Teeth Whitening Device, Other Products
2) By Distribution Channel: Institutional Sales, Retail Sales
3) By Application Type: In-Office, At-Home
Subsegments:
1) By Whitening Toothpaste: Abrasive Whitening Toothpaste, Enzyme-Based Whitening Toothpaste
2) By Whitening Gels And Strips: Gel-Based Whitening Products, Whitening Strips
3) By Light Teeth Whitening Device: LED Teeth Whitening Devices, UV Teeth Whitening Devices
4) By Other Products: Whitening Mouthwashes, Whitening Pens, Professional Teeth Whitening Kits
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What Is the Leading Region in the Teeth Whitening Market?
North America was the largest region in the teeth whitening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the teeth whitening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Teeth Whitening Global Market Report?
- Market Size Analysis: Analyze the Teeth Whitening Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Teeth Whitening Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Teeth Whitening Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Teeth Whitening Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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