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Key Mobile Advertising Market Trend for 2025-2034: Adoption Of AI-Powered Marketing Automation Tools By Major Mobile Advertising Companies
Mobile Advertising Market Size
The mobile advertising market is projected to grow from $277.73 billion in 2024 to $320.95 billion in 2025, at a CAGR of 15.6%. Growth factors include the proliferation of smartphones, the growth of the mobile app ecosystem, data analytics and targeting, social media influence, and shifts in consumer behavior.
Mobile Advertising Market: Expected to grow to $563.97 billion by 2029 at a CAGR of 15.1%. Growth is driven by AR/VR integration, AI/ML advancements, and in-app advertising. Trends include the rise of programmatic advertising, video dominance, and cross-platform integration.
What Is Stimulating Growth in the Mobile Advertising Market?
The higher penetration of social media and e-commerce is expected to drive the mobile advertising market. Social media platforms and e-commerce are leveraging mobile advertising to take advantage of the widespread use of smartphones. This allows for targeted and engaging promotional strategies that seamlessly integrate with users' interactions. According to the U.S. Census Bureau, e-commerce sales accounted for 15.6% of total sales in Q3 2023. Additionally, in February 2023, Meltwater reported a 2.9% increase in LinkedIn's potential ad reach in the UK. As social media and e-commerce penetration rises, the demand for mobile advertising grows.
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Which Key Market Leaders Are Driving Mobile Advertising Industry Growth?
Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.
How Is the Mobile Advertising Market Evolving?
Leading companies in the mobile advertising sector are integrating emerging technologies, like AI-driven marketing automation tools and features, to help brands meet more targeted objectives for their advertisements. These tools and features use AI and machine learning algorithms to streamline and optimize various marketing tasks, enhancing their efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology firm, introduced two new AI-powered tools for advertisers. The first, Demand Gen, is a mobile advertising solution that leverages AI to position advertisers' photo and video ads across platforms such as Gmail, YouTube feed, and Shorts. The second feature uses AI to determine optimal ad placements, maximizing the visibility of video ads. These tools eliminate the need for advertisers to manually choose ad placements and instead focus on identifying the most effective ones.
What Are the Main Segments in the Mobile Advertising Market?
The mobile advertising market covered in this report is segmented -
1) By Format Type: Search, Display, Digital Video, Other Format Types
2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories
3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices
4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals
Subsegments:
1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results
2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads
3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads
4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads
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Which Geographic Area Leads the Mobile Advertising Market?
North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Mobile Advertising Global Market Report?
- Market Size Analysis: Analyze the Mobile Advertising Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Mobile Advertising Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Mobile Advertising Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Mobile Advertising Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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