openPR Logo
Press release


11-22-2016 09:19 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Niswey


New Delhi, India – Monday, 24th October, 2016: Niswey, a digital marketing firm that moved to a flat organization structure in early 2014, was recently covered by BBC Capital in an exploration of boss-free offices. The BBC article looked at the pros and cons of a flat organization, and how they function without the traditional hierarchy. Niswey was one of the few firms covered by BBC that had actually made it work. Abhinav Sahai, Co-Founder and COO at Niswey, discussed in detail with Sonia Rothwell of BBC Capital about why they chose to go flat, and how it’s worked out for them so far.

“We were getting into a roadblock of managers, we’re not OK with this culture where people are just hired to watch other people doing the job. We started to see that inefficiencies were creeping in”, said Abhinav.

Niswey made the transition to a flat organization after extensive consulting with their staff. This has been beneficial both in terms of rising efficiency and hiring the right people for the job. But going flat has also brought about significant changes in how they on-board and groom new members who join the team. “The flat structure enables people to become high-performing and responsible professionals. But it’s also a lot of hard work. You need patience and a safe environment to incubate a new person into this sort of work culture”, said Suma E P, CEO at Niswey.

You can find the full article by BBC Capital at

About Niswey
Established in 2011, Niswey is a digital marketing firm based in New Delhi, India. In 2013, Niswey became a part of Knowiz Solutions Private Limited, a knowledge products and services company. Niswey specializes in offering inbound marketing solutions, account based marketing, and marketing automation services. Niswey has served clients across various industries. Among its clients are Sheroes , Srijan Technologies , NIIT Technologies , Raritan, Heidelberg, Indian Institute of Business and Finance, and Triplerock. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX design specialists, database managers, client servicing specialists and more. The team has expertise in every aspect of online marketing and is well-versed with marketing automation platforms and is a Silver Partner of SharpSpring. For more information, please visit

Suma E P, CEO
Abhinav Sahai, Co-Founder

Address: 1-C, 4th Floor (above Reliance Fresh)
Arjun Nagar
Safdarjung Enclave Ext.
New Delhi – 110029

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.


News-ID: 385499 • Views: 487

More Releases from Niswey

Niswey Selected as HubSpot 2020 Partner Advisory Council Member
NEW DELHI: Niswey, an inbound and account based marketing firm based out of New Delhi, has been selected to be a member of the HubSpot Partner Advisory Council (PAC) 2020. Niswey will represent the South-East Asia and India region in the council along with ten other members. HubSpot Partner Advisory Council (PAC) was launched in 2017 to gather valuable information and feedback from partners regarding HubSpot products and the partner
Niswey hosts 2020's first HubSpot Users Group event for New Delhi's HubSpot comm …
NEW DELHI: Niswey hosted this year's first HubSpot Users Group New Delhi meetup at The Muse Sarovar Portico on Thursday, 13th February. The event focussed on conversations around HubSpot, challenges and solutions for HubSpot users, and was attended by sales and marketing leaders of prominent businesses across Delhi NCR. The HubSpot Users Groups (HUGs) are city or region specific communities that bring together marketers and industry experts to facilitate knowledge sharing
Clutch Features Niswey Among Top 5 Marketing and Advertising Agencies in India
New Delhi, India – 24 May, 2019: Niswey, an inbound and account based marketing services agency based in New Delhi, has been named as one of the top 5 marketing and advertising agencies in India, in a 2019 report by Clutch. This is consecutively the third year where Niswey has been featured among the top 10 agencies in Clutch ratings. Clutch, a B2B research, ratings, and reviews firm based in
New Delhi, India – 19 February, 2019: Niswey, an inbound and account based marketing services agency based in New Delhi, has been selected to be one of the members of the HubSpot Partner Advisory Council (PAC) 2019 ( Niswey has been selected to represent the South-East Asia and India region and is among the seven HubSpot partners from the region chosen. This year’s PAC was launched across six regions, one of

All 5 Releases

More Releases for BBC

BBC Recognizes Newly Promoted Assistant Managing Partner Amber French
BBC, Inc., an Atlanta based sales and marketing firm, is excited to introduce our newly promoted Assistant Managing Partner, Amber French. After demonstrating unparalleled determination, enthusiasm, and a true regard for the goals and interests of others, on Monday, February 4th, 2013, Amber French was officially promoted to Assistant Managing Partner at BBC. Friends, family, and co-workers joined the celebration Monday morning. Amber was born in Minnesota and
Musicline School Musicals are on the BBC
Musicline School Musicals, a musical stage works publisher, has featured in the Pearson Teaching Awards with their popular show, Pirates of the Curry Bean. The Teaching Awards recognise excellence in teachers, using a panel of independent judges to sift through thousands of candidates and choose particularly outstanding finalists. The swashbuckling musical adventure, Pirates of the Curry Bean, can be viewed around 26 minutes in as the children of Weston All
BBC Announces New Assistant Managing Partner
[Atlanta, Georgia] (September 4, 2012) – BBC, Inc., an Atlanta based sales and marketing firm, is excited to introduce our recently promoted Assistant Managing Partner, Meredith Noulis! After a week-long celebration, on Friday, September 28, our top Business Account Consultant, Meredith Noulis, was officially promoted to Assistant Managing Partner at BBC! Friends and co-workers joined the celebration Friday morning. As a child growing up
AAA Supports BBC Report On Impact Investing
Boston, MA, USA, October 05, 2011 -- People living below the poverty line in India could benefit as a result of impact investing, according to Alternative Asset Analysis (AAA) and a new report by the BBC. AAA has said that the new report from the BBC concludes that impact investing is a useful means of helping more of the world's poor work their way out of poverty and into the middle
Postcode Anywhere Processes 45,000 Donations For BBC Children in Need
Charity uses rapid addressing technology to process over 33,000 payments on the night of the appeal Worcester, UK – 29 November 2010 – BBC Children in Need raised over £18m in this year’s broadcast event, with help from address auto-fill and validation technology supplied by Postcode Anywhere. The address software, which was supplied free of charge, allowed donors to auto-complete an entire postal address from just the postcode. It was anticipated to
BBC licenses Greentube´s „Mountainbike Challenge 08“
C-BBC joins Greentube´s media partner network around high-quality free download games Vienna, 21st October, 2008: BBC, one of the world´s leading TV stations and renowned in the industry for its proven interactive competence, has signed a license deal with Vienna-based Greentube AG, a top developer of high-quality free download games financed through in-game advertising. “Mountainbike Challenge 08” was launched within the newly established “Sports Village” section of the C-BBC website, set