DIGITAL MARKETING COMPANY NISWEY’S FLAT ORGANIZATION STRUCTURE MAKES IT TO BBC CAPITAL
“We were getting into a roadblock of managers, we’re not OK with this culture where people are just hired to watch other people doing the job. We started to see that inefficiencies were creeping in”, said Abhinav.
Niswey made the transition to a flat organization after extensive consulting with their staff. This has been beneficial both in terms of rising efficiency and hiring the right people for the job. But going flat has also brought about significant changes in how they on-board and groom new members who join the team. “The flat structure enables people to become high-performing and responsible professionals. But it’s also a lot of hard work. You need patience and a safe environment to incubate a new person into this sort of work culture”, said Suma E P, CEO at Niswey.
You can find the full article by BBC Capital at http://www.bbc.com/capital/story/20160901-why-a-boss-free-office-may-not-be-as-good-as-it-sounds
Established in 2011, Niswey is a digital marketing firm based in New Delhi, India. In 2013, Niswey became a part of Knowiz Solutions Private Limited, a knowledge products and services company. Niswey specializes in offering inbound marketing solutions, account based marketing, and marketing automation services. Niswey has served clients across various industries. Among its clients are Sheroes , Srijan Technologies , NIIT Technologies , Raritan, Heidelberg, Indian Institute of Business and Finance, and Triplerock. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX design specialists, database managers, client servicing specialists and more. The team has expertise in every aspect of online marketing and is well-versed with marketing automation platforms and is a Silver Partner of SharpSpring. For more information, please visit www.niswey.com.
Suma E P, CEO
Abhinav Sahai, Co-Founder
Address: 1-C, 4th Floor (above Reliance Fresh)
Safdarjung Enclave Ext.
New Delhi – 110029
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