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What's Driving the Marketing Automation Software Market 2025-2034: Digital Marketing Channel Growth Fuels Surge In Marketing Automation Software Market
Market Sizeing Automation Software Market Size
The marketing automation software market has seen rapid growth. It will expand from $7.15 billion in 2024 to $8.23 billion in 2025, at a CAGR of 15.2%. The growth is driven by the focus on lead generation and conversion optimization, influencer marketing rise, demand for marketing automation consulting, and the need for improved customer engagement.
The marketing automation software market is expected to grow to $14.73 billion by 2029 at a CAGR of 15.7%. This growth is driven by demand for personalized customer experiences and the rise of influencer marketing. Key trends include integration with customer service platforms, data management tools, and sales automation tools.
What Are the Main Catalysts for Growth in the Marketing Automation Software Market?
The rise of digital marketing channels is expected to accelerate the growth of the marketing automation software market. Digital marketing channels include various online platforms, tools, and techniques used by businesses to promote products, engage audiences, and drive conversions. The expansion of these channels is driven by the widespread use of internet-connected devices like smartphones and computers, increasing global internet penetration. Marketing automation software streamlines repetitive tasks, such as email campaigns and social media posts, improving efficiency and enabling personalized user interactions. According to NGDATA, a Belgium-based digital experience company, digital ad spending reached $522.5 billion in 2021 and is expected to grow to $835.2 billion by 2026. Additionally, social media advertising is predicted to grow from $141 billion in 2022 to $262 billion by 2028. Therefore, the growth of digital marketing channels is contributing to the growth of the marketing automation software market.
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Which Businesses Are at the Forefront of Marketing Automation Software Market Development?
Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.
Which Key Developments Are Influencing the Marketing Automation Software Market?
In the marketing automation software market, companies are focusing on creating integration solutions to streamline marketing tasks. For example, in January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync connectors. These tools allow organizations and charities to integrate HubSpot's marketing automation with systems like YourMembership association management and Raiser's Edge NXT donor management, making it easier to develop effective marketing campaigns and communications.
How Is the Marketing Automation Software Market Segmented?
The marketing automation software market covered in this report is segmented -
1) By Deployment: Cloud-Based Deployment, On-Premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-User Verticals
Subsegments:
1) By Cloud-Based Deployment: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premise Deployment: Single-Tenant Systems, Multi-Tenant Systems
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Where Is the Marketing Automation Software Market Growth Most Prominent?
North America was the largest region in the marketing automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Marketing Automation Software Global Market Report?
- Market Size Analysis: Analyze the Marketing Automation Software Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Marketing Automation Software Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Marketing Automation Software Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Marketing Automation Software Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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