Top Factor Driving Network Analytics Market Growth in 2025: Increasing Sophistication Of Cyber Threats Driving Network Analytics Market Growth

How Big Is the Network Analytics Market Expected to Be, and What Will Its Growth Rate Be?
The network analytics market has expanded at a rapid pace in recent years. It is projected to grow from $4.41 billion in 2024 to $5.35 billion in 2025, with a CAGR of 21.2%. The historical growth was influenced by increasing network complexity, growing cybersecurity concerns, the demand for greater operational efficiency, and regulatory compliance requirements.

The network analytics market is expected to see exponential growth in the coming years. It will reach $11.84 billion by 2029, with a CAGR of 22.0%. Growth drivers include the adoption of AI and machine learning, the growth of edge computing, the expansion of SD-WAN and cloud adoption, and the demand for predictive insights. Key trends include AI and machine learning adoption, cloud-native solutions, security analytics, the convergence of network and application layers, and the evolution of 5G networks.

What Are the Primary Growth Drivers for the Network Analytics Market?
The increasing sophistication of cyber threats is expected to drive the growth of the network analytics market. Cyber threats encompass malicious activities and attacks targeting computer systems, networks, and digital devices with the aim of disrupting operations, stealing sensitive data, or causing harm. The rise in cyber threats is attributed to advancements in technology, greater connectivity, and the growing sophistication of cybercriminals. Network analytics plays a crucial role in mitigating cyber threats by providing real-time traffic monitoring, threat detection, and network pattern analysis. For example, in November 2022, the Australian Cyber Security Centre reported approximately 76,000 cyberattack incidents-marking a 13% increase from the previous year. Therefore, the increasing complexity of cyber threats is fueling the expansion of the network analytics market.

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Who Are the Dominant Companies Influencing Network Analytics Market Trends?
Major companies operating in the network analytics market report are Dell Technologies; Huawei; accenture* PLC; IBM Corporation; Cisco Systems Inc.; Broadcom; Hewlett Packard Enterprise Company; Actix; Ericsson Inc.; Nokia Corporation; VMware Inc.; Juniper Networks; Fortinet; Arista Networks; Akamai Technologies; Citrix Systems Inc.; SAS Institute Inc.; F5 Networks; Alcatel-Lucent Enterprise SA; Riverbed Technology; Extreme Networks; Tibco Software Inc.; Netscout; Sandvine Corporation; Allot Communication; Nivid Technologies; Bradford Networks Inc.

How Is the Network Analytics Market Evolving?
Major players in the network analytics market are developing advanced network analytics tools to optimize network performance, security, and efficiency. These tools are software solutions designed to monitor, analyze, and enhance network security, performance, and traffic management. For example, in June 2022, International Business Machines Corporation (IBM), a US-based technology firm, introduced IBM Cloud Pak for Watson AIOps version 3.4. This solution integrates network analytics with IBM SevOne Network Performance Management (NPM) to improve full-stack observability. It enables organizations to monitor network data flow proactively and resolve incidents efficiently. Features include enhanced event and alert visualization, multi-metric investigation capabilities, and improved change-risk model performance. Users can also develop custom data collectors for greater scalability and innovation.

What Are the Different Segmentations in the Network Analytics Market?
The network analytics market covered in this report is segmented -

1) By Component: Network Intelligence Solutions, Services
2) By Deployment: Cloud, On-Premise
3) By Enterprise Size: Large, Small And Medium-Sized Enterprises
4) By Application: Customer Analysis, Risk Management, Fault Detection, Network Performance Management, Quality Management, Other Applications
5) By End-User: Cloud Service Providers, Managed Service Providers, Telecom Providers, Other End-Users

Subsegments:
1) By Network Intelligence Solutions: Traffic Analysis Solutions, Network Performance Monitoring Solutions, Network Security Solutions, Data Analytics Solutions
2) By Services: Professional Services, Managed Services

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Which Region Is at the Forefront of the Network Analytics Market?
North America was the largest region in the network analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the network analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Network Analytics Global Market Report?

- Market Size Analysis: Analyze the Network Analytics Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Network Analytics Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Network Analytics Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Network Analytics Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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