Press release
RPA in Insurance Market : Top Players Vuram, UiPath, Automation Anywhere, Inc., Aspire Systems, Pegasystems
How has the Introduction of RPA in Insurance Industry Improved the Operational Efficiency of Insurance Companies?In most developing countries, the maximum share of an average household savings is spent on expenses related to education and healthcare. As per many imminent economists, most of these expenses are recurring in nature, thereby keeping a check on the savings of middle-income households. Moreover, expenditure due to unforeseen circumstances and accidents further reduces the purchasing power of these households. In such a scenario, a comprehensive financial security mechanism like insurance becomes important to help middle-class individuals improve their fiscal stability.
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As per a research paper published by Susan Holliday, Fiona Stewart, and Inna Remizova in Open Knowledge Repository publications, insurance plays an extremely important role in helping countries achieve their UN Sustainable Development Goals related to social inclusion, economic growth, and environmental protection. Hence, governments in emerging economies such as the U.S., China, India, Germany, the UK, France, Brazil, Indonesia, and more, have launched schemes to provide indemnity protection to middle-income populations in various sectors, including education, healthcare, agriculture, aviation, environment, and others.
However, the main problem faced by the insurance sector in these countries is the low penetration of services due to lack of awareness and financial literacy among the population. Moreover, processes involved in traditional insurance claims are quite tedious and expensive which further deters consumers from subscribing to such policies. To tackle these issues, insurance companies are taking help from modern digital technologies to improve their operational reach and make service delivery easier. One such innovation that has played a major role in broadening the scope of the insurance sector is robotic process automation.
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Integrating Robotic Process Automation into Insurance Processes
Robotic process automation, also called software robotics, is a business automation technology that mainly involves the handling of repetitive processes associated with different enterprise applications. A study on robotic process automation published by IBM, a multinational technology company, states that RPA involves intelligent automation which helps enterprises perform certain tasks proactively, without any human intervention, thus enhancing productivity and efficiency in the long run.
Currently, RPA solutions are widely used in various end-use industries, including manufacturing, banking, insurance, retail, healthcare, and more. Recently, Allied Market Research published a report on the RPA in insurance market, which highlights that the industry is expected to register a revenue of $1.2 billion by 2031. The sector accounted for $98.6 million in 2021 and is predicted to surge at a CAGR of 28.3% during 2021-2031. Rise in adoption of advanced data analytics solutions by insurers to make informed business decisions has created numerous opportunities for the growth of the market.
As compared to other digital technologies, the integration of robotic process automation in the insurance process is easier primarily because no specialized coding is required from the software development side. These solutions offer easy drag-and-drop functionalities that make it straightforward even for non-technical staff in an insurance firm to execute the protocols associated with the RPA-powered software application.
Deployment of RPA in Claims Processing and Underwriting
Over the years, robotic process automation has been employed to simplify different insurance-related tasks. One area where RPA has made a significant impact is in claims processing and underwriting. An insurance claim is an official request made by the policyholder to the insurer for the completion of the payment as per the rules and norms set out in the insurance policy. Once the claim is made by the customer, the company then begins the claim investigation wherein the extent of damage or loss is analyzed, and the liable parties are identified. Also, the witnesses, if any, are called upon to corroborate the facts, thus improving the accuracy of the process. At the same time, another team is tasked with reviewing the insurance policy to find out if any deductibles are involved as part of the agreement. Once these tasks are completed, the payment is finalized by the insurer and the transaction is completed.
Robotic process automation tools contribute significantly to claims investigation processes by extracting data from multiple sources and verifying the information automatically. This improves the precision and accuracy exponentially and reduces the chances of human-induced errors significantly. Moreover, software bots that are essential elements of these tools help collect unstructured data and identify the patterns in the gathered information. The primary aim behind deploying these tools is to accelerate the processing of policyholder claims by streamlining the administration, thus ensuring customer satisfaction in the long run.
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Apart from claims processing, RPA tools also aid insurance companies in simplifying underwriting tasks. Underwriting is the most important step of indemnity policy formulation as it involves the determination of coverage eligibility, risk evaluation, and establishment of price norms. These procedures enable insurance firms to analyze the creditworthiness of the policyholder or lender, thereby helping them in framing appropriate policies. In the long run, this reduces the chances of default and assists companies in improving the health of their balance sheets. In the last few years, RPA tool developers have been integrating AI and machine learning algorithms to process large amounts of data at high speeds to enhance their operational efficiency.
In December 2024, Pints.ai, an AI platform developer, announced the launch of Auto-thought, an automation solution specifically designed for insurance companies. Powered by generative AI technology and small language models, this tool helps insurers in improving their business workflows related to claims summarization, advisor assistance, and product comparisons. As per the press release issued by Pints.ai, Autothought has been developed to aid claim managers in automating the reviewing of insurance documents and providing personalized insights to customers based on their preferences. Partha Rao, CEO of Pints.ai, highlighted that the platform has been designed keeping in mind the evolving dynamics of the insurance sector.
Use of RPA in Fraud Detection in Insurance
Rise in use of robotic process automation, along with AI and machine learning, to detect fraudulent claims is one of the latest trends in the industry. The deployment of RPA in insurance mainly helps companies perform background checks of potential customers and policyholders, thus increasing the assessment quality in the long run. Also, the use of AI-based tools assists companies in analyzing behavioral patterns, transaction history, consumer preferences, and more. The data obtained through these sources is then studied for forecasting purposes, thus enabling insurers to predict instances of fraudulent and unauthorized claims. Financial studies have shown that the use of RPA tools reduces the operational costs of the firm and ultimately increases its profitability.
Recently, many leading technology businesses have launched advanced RPA solutions to address the demands of the insurance sector and improve their revenue share. For example, in October 2024, Neutrinos, an AI tools developer, unveiled a new Intelligent Automation Platform developed to help companies transition to digital insurance models. The low-code innovation foundry and unified control management functionality offered by this tool make it an ideal solution for insurance companies looking to expand their service delivery mechanisms.
Similarly, Esker, a software company, announced the launch of an automated tool for insurance order processing using efficient data extraction methodologies. In October 2024, DataSnipper, a technology firm, unveiled its AI-power audit automation solution developed for indemnity service providers. Such product launches are expected to contribute significantly to the expansion of the RPA in the insurance industry in the coming period.
In conclusion, the RPA in insurance market is predicted to witness tremendous growth in the coming period due to a rise in demand for insurance policies in developed and developing countries. Furthermore, the growing applicability of robotic process automation in claims processing, underwriting, and fraud detection has impacted the sector positively.
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