Press release
Mobile Augmented Reality (MAR) Market Poised for 34.6 % Growth, Set to Hit $54.05 Billion by 2029
Mobile Augmented Reality MAR Market Size
The mobile augmented reality (MAR) market is projected to grow from $27.57 billion in 2024 to $37.19 billion in 2025, at a CAGR of 34.9%. The demand for immersive user experiences, increased app-store revenue, the use of AR smart glasses in enterprises, and the growing use of AR in retail and e-commerce contribute to this rapid growth.
Mobile Augmented Reality (MAR) Market: Expected to grow to $122.01 billion by 2029 at a CAGR of 34.6%. Growth is attributed to AR adoption across sectors, popularity in entertainment apps, social media integration, and 5G penetration. Trends include innovative AR apps, investment in AR content platforms, collaborations with mobile manufacturers, and strategic partnerships.
What Are the Key Drivers Behind the Growth of the Mobile Augmented Reality (MAR) Market?
The growing adoption of smartphones and tablets is expected to propel the mobile augmented reality (MAR) market. Smartphones and tablets are versatile devices used for communication, entertainment, and productivity, featuring touchscreens and various connectivity options. These devices leverage MAR to overlay digital content or virtual objects on the real-world environment, enhancing user experiences across a variety of applications. Uswitch Limited reported a 3.8% increase in mobile connections in the UK in 2022, and with the growing adoption of these devices, the mobile augmented reality market is set to expand.
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Who Are the Major Industry Players Fueling Mobile Augmented Reality (MAR) Market Expansion?
Major companies operating in the mobile augmented reality (MAR) market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Novac Technology Solutions; Lenovo Group Limited; Panasonic Corporation; Continental AG; Xiaomi Corporation; Seiko Epson Corporation; Sony Semiconductor Solutions Corporation; Snap Inc.; PTC; TeamViewer AG; Magic Leap Inc.; HTC Corporation; Vuzix Corporation; WayRay AG; EON Realty Inc.; SoluLab Inc.; Kaon Interactive Inc.; Blippar Group Limited; Scope AR; Wikitude GmbH
How Is the Mobile Augmented Reality (MAR) Market Evolving?
In the mobile augmented reality (MAR) market, leading companies are developing advanced solutions utilizing platforms like the Vuzix Ultralite OEM platform to enhance customer experiences with innovative features. The Vuzix Ultralite OEM platform is an AR solution that provides compact, lightweight hardware components for integration into various mobile AR devices such as smartphones, tablets, and smart glasses. For example, in January 2024, Vuzix Corporation, a US-based leader in wearable virtual and augmented reality technology, launched the Vuzix Z100 smart glasses. These AR glasses provide a wearable interface that connects workers with AI tools, delivering important updates, confirmations, and notifications in real time. The glasses use advanced monocular waveguide optics and a custom microdisplay engine to deliver essential information hands-free to users' Android or iOS devices.
How Is the Segmentation of the Mobile Augmented Reality (MAR) Market Defined?
The mobile augmented reality (MAR) market covered in this report is segmented -
1) By Type: Marker-Based, Markerless, Anchor-Based
2) By Offering: Mobile Augmented Reality (MAR) Software, Mobile Augmented Reality (MAR) Services
3) By Device Type: Smartphones, Tablets, Personal Digital Assistants (PDAs) Or Handheld Gaming Consoles, Other Devices
4) By Application: Consumer, Aerospace And Defense, Healthcare, Commercial, Enterprise, Other Applications
Subsegments:
1) By Marker-Based: 2D Marker, 3D Marker
2) By Markerless: GPS-Based, Visual Inertial Odometry (VIO)
3) By Anchor-Based: Location-Based, Image-based
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What Is the Leading Region in the Mobile Augmented Reality (MAR) Market?
North America was the largest region in the mobile augmented reality (MAR) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the mobile augmented reality (MAR) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Mobile Augmented Reality (MAR) Global Market Report?
- Market Size Analysis: Analyze the Mobile Augmented Reality (MAR) Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Mobile Augmented Reality (MAR) Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Mobile Augmented Reality (MAR) Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Mobile Augmented Reality (MAR) Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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