Press release
Liquid Makeup Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share
Liquid Makeup Market Outlook
The liquid makeup market will grow from $8.93 billion in 2024 to $9.52 billion in 2025, at a CAGR of 6.6%. Growth is driven by the rise of social media, increasing awareness of skincare benefits, demand for natural and organic products, and inclusive beauty movements.
The liquid makeup market will grow to $11.69 billion by 2029, driven by Gen Z influence, eco-friendly formulations, and the digitalization of shopping. Key trends include vegan products, technology integration, and product innovations.
What Are the Primary Growth Drivers for the Liquid Makeup Market?
The increasing awareness of personal grooming is expected to boost the growth of the liquid makeup market. Personal grooming includes keeping the body clean, maintaining hygiene, and taking care of nails, hair, and overall appearance. It is influenced by social norms, professional expectations, and self-confidence. Liquid makeup is commonly used in personal grooming due to its versatility and ease of application, offering various finishes and coverage options to enhance natural features. For example, the 2022 New York Post survey highlighted how hygiene routines differ between men and women. Thus, the growing awareness of personal grooming is driving the liquid makeup market.
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Who Are the Dominant Companies Influencing Liquid Makeup Market Trends?
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L'Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.
Which Key Developments Are Influencing the Liquid Makeup Market?
Major companies in the liquid makeup market are focusing on launching innovative products, such as G-Suite, to enhance their profitability. G-Suite is a luxurious vegan lipstick with a unique buttery, demi-matte formula that provides opaque coverage with a single swipe. For example, in April 2023, Glossier, a US-based makeup and skincare company, launched the G-Suite lipstick. This product combines a rich blend of emollient oils for smooth, long-lasting wear without settling into the lips and comes in nine vibrant shades. After three years of development, it features a soft-touch, silicone-inspired texture in a signature pink tube with a convenient shade-revealing window and an easy-to-use doe foot applicator. The lipstick has been praised for its comfort, moisture, longevity, and universally flattering colors, as well as its skin-friendly ingredients like rose wax, silica, black raspberry seed oil, Ashland's Orchid Complex, and shea butter.
What Are the Different Segmentations in the Liquid Makeup Market?
The liquid makeup market covered in this report is segmented -
1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Foundation: Liquid Foundation, Tinted Moisturizers, BB Or CC Creams
2) By Eye Products: Liquid Eyeliner, Liquid Eyeshadow, Mascara
3) By Concealer: Liquid Concealer, Color Correcting Concealer
4) By Lip Products: Liquid Lipstick, Lip Gloss, Lip Stain
5) By Other Products: Liquid Blush, Setting Spray, Highlighter
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Which Region Is at the Forefront of the Liquid Makeup Market?
Asia-Pacific was the largest region in the liquid makeup market in 2024. The regions covered in the liquid makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Liquid Makeup Global Market Report?
- Market Size Analysis: Analyze the Liquid Makeup Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Liquid Makeup Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Liquid Makeup Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Liquid Makeup Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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