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Electronic Health Records Fueling Growth In Healthcare Data Monetization Driver: Leading Transformation in the Healthcare Data Monetization Market in 2025
Healthcare Data Monetization Market Outlook
The healthcare data monetization market will grow from $0.83 billion in 2024 to $0.99 billion in 2025, with a CAGR of 19.9%. This growth is driven by the increasing focus on data privacy, security, and the use of external data sources.
The healthcare data monetization market is set to grow rapidly, reaching $2.04 billion by 2029 at a CAGR of 19.7%. Growth drivers include the widespread adoption of EHRs and increasing regulatory compliance. Key trends include an increased focus on data privacy and security, the rise of data exchange platforms, expansion of value-based care models, AI and machine learning integration, and the emergence of data monetization partnerships.
What Is Driving the Growth Trajectory of the Healthcare Data Monetization Market?
The widespread adoption of electronic health records (EHRs) is expected to significantly drive the growth of the healthcare data monetization market. EHRs are digital records containing detailed patient information, including health history, diagnoses, medications, and treatments. These records play a crucial role in healthcare data monetization, particularly in areas such as medical research, drug development, and clinical trials, ultimately improving treatments and enabling personalized medicine.For instance, a June 2023 survey by Munich Re Group, a Germany-based insurance company, revealed that approximately 90% of insurance carriers are currently utilizing EHRs, with adoption having increased by 38% since 2020. This growing adoption is further fueling the expansion of the healthcare data monetization market, as the use of EHRs provides valuable data for advancing healthcare innovations and driving the future of personalized care.
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Which Leading Companies Are Shaping the Growth of the Healthcare Data Monetization Market?
Major companies operating in the healthcare data monetization market report are Google LLC, McKesson Corporation, Microsoft Corporation, Siemens AG, accenture* PLC, Oracle Corporation, SAP SE, Salesforce Inc., GE Healthcare, Infosys Limited, Cerner Corporation, OpenText Corporation, Epic Systems Corporation, Snowflake Inc., Informatica Inc., TIBCO Software Inc., QlikTech International AB, Innovaccer Inc., Sisense Inc., H1.Co, Infor, SAS Institute Inc., Virtusa Corp., John Snow Labs Inc., HTEC Group
What Are the Major Trends Shaping the Healthcare Data Monetization Market?
In the healthcare data monetization market, companies are introducing SaaS innovations to improve patient experiences through personalized care. Salesforce, a U.S.-based cloud software company, launched new Customer 360 for Health capabilities in April 2023. These capabilities leverage real-time data, AI, and automation to help healthcare providers deliver more personalized patient experiences while streamlining processes and reducing costs.
What Are the Key Segments of the Healthcare Data Monetization Market?
The healthcare data monetization market covered in this report is segmented -
1) By Type: Direct Data Monetization, Indirect Data Monetization
2) By Deployment: On-Premise, Cloud
3) By End User: Pharmaceutical And Biotechnology Companies, Healthcare Providers, Healthcare Payers, Medical Technology Companies
Subsegments:
1) By Direct Data Monetization: Data Licensing And Sales, Data Sharing Agreements, Subscription-Based Access To Data
2) By Indirect Data Monetization: Enhanced Patient Care Services, Improved Operational Efficiency, Targeted marketing And Advertising, Research And Development Collaborations
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Which Region Dominates the Healthcare Data Monetization Market?
North America was the largest region in the healthcare data monetization market in 2024. The regions covered in the healthcare data monetization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Healthcare Data Monetization Global Market Report?
- Market Size Analysis: Analyze the Healthcare Data Monetization Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Healthcare Data Monetization Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Healthcare Data Monetization Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Healthcare Data Monetization Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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