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Top Factor Driving Location-based Advertising Market Growth in 2025: Mobile Device Proliferation Fuels Growth In The Location-Based Advertising Market
Location based Advertising Market Insights
The location-based advertising market will grow from $123.34 billion in 2024 to $143.47 billion in 2025, at a CAGR of 16.3%. Growth is attributed to location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, and dynamic creative optimization (DCO) adoption.
The location-based advertising market will reach $263.45 billion by 2029, propelled by mobile device penetration, 5G adoption, and real-time customer data. Major trends include geolocation technology advancements, AI and ML integration, AR advertising, and location intelligence platforms.
What Are the Primary Growth Drivers for the Location-based Advertising Market?
The growing proliferation of mobile devices is expected to drive the location-based advertising market. Mobile devices, which offer constant connectivity to the internet, enable the delivery of targeted advertisements based on a user's real-time location through GPS technology. According to Uswitch Limited (February 2024), the number of mobile connections in the UK increased by 3.8% in 2023, with 95% of the population expected to have smartphones by 2025. Therefore, the increasing proliferation of mobile devices is driving the growth of the location-based advertising market.
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Who Are the Dominant Companies Influencing Location-based Advertising Market Trends?
Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.
What Are the Emerging Trends in the Location-based Advertising Industry?
Companies in the location-based advertising market are focusing on innovative solutions such as location-based advertising platforms. These platforms leverage geographic information from mobile devices to deliver targeted ads based on users' current or past locations. For instance, in July 2022, Moovit, an Israeli mobile advertising company, introduced a new location-based advertising platform that enables advertisers to reach transit riders. This platform allows advertisers to target Moovit users according to their real-time location and travel route. It complies with GDPR and CCPA regulations, requiring user consent to track their location, which can be revoked at any time.
What Are the Different Segmentations in the Location-based Advertising Market?
The location-based advertising market covered in this report is segmented -
1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
2) By Advertisement Type: Push Advertising, Pull Advertising
3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications
5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals
Subsegments:
1) By Geotargeting: Regional Targeting, City-Level Targeting, Country-Level Targeting
2) By Geofencing: Proximity-Based Advertising, Real-time Location Alerts
3) By Beaconing: Bluetooth Low Energy (BLE) Beacons, Proximity marketing With Beacons
4) By Mobile Targeting: App-Based Targeting, Device-Based Targeting, Location-Triggered Ads
5) By Geo-Conquesting: Competitor Location Targeting, Brand-specific Location Targeting
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Which Region Is at the Forefront of the Location-based Advertising Market?
North America was the largest region in the location-based advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Location-based Advertising Global Market Report?
- Market Size Analysis: Analyze the Location-based Advertising Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Location-based Advertising Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Location-based Advertising Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Location-based Advertising Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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