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Emerging Green Tea Market Trend 2025-2034: Plant-Based And Vegan Products For Healthier Alternatives
Emerging Green Tea Market Trend
The green tea market will grow from $15.05 billion in 2024 to $16.01 billion in 2025, with a CAGR of 6.4%. Growth factors include the growing awareness of the health benefits of green tea, the globalization of the market, and increasing adoption due to lifestyle-related health conditions.
The green tea market is expected to see significant growth, reaching $20.4 billion by 2029 at a CAGR of 6.2%. This growth is driven by the rise of e-commerce, consumer preference for sustainability, the growth of tea tourism, increasing demand from the aging population, and government support initiatives. Key trends include the emergence of functional green teas, premium products, ready-to-drink options, fusion flavors, and clean label offerings.
What Are the Key Drivers Behind the Growth of the Green Tea Market?
The shift toward healthier food choices is expected to drive the growth of the green tea market. Healthy food choices refer to foods that contribute to overall well-being, support good health, and provide essential nutrients. Green tea, a beverage known for its potential health benefits, including enhancing mental alertness, aiding digestion, and supporting weight loss, fits into this category. For instance, in May 2022, the International Food Information Council, a US-based nonprofit organization, reported that 52% of Americans followed a diet or eating pattern that included clean eating, mindful eating, calorie counting, or plant-based diets, a significant increase from 39% in 2021. This shift towards healthier eating is contributing to the growth of the green tea market.
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Who Are the Major Industry Players Fueling Green Tea Market Expansion?
Major companies operating in the green tea market report are Unilever Group, Associated British Foods PLC, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea
Which Key Developments Are Influencing the Green Tea Market?
Major companies in the green tea market are focusing on plant-based and vegan products, such as plant-based energy drinks, as healthier alternatives to maximize market profits. A plant-based energy drink is made from botanical ingredients, offering a natural and sustainable substitute to conventional energy drinks. For example, in May 2024, Lipton, a Netherlands-based consumer goods manufacturer, launched a revamped line of green tea bags. These new blends deliver smooth fruit flavors and functional benefits from naturally occurring flavonoids. The varieties include Lipton's signature blend, decaffeinated green tea, peach green tea, lemon green tea, and honey ginger green tea.
How Is the Segmentation of the Green Tea Market Defined?
The green tea market covered in this report is segmented -
1) By Type: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Other Type
2) By Category: Organic, Conventional
3) By Flavored: Flavored, Unflavored
4) By Distribution Channel: Super markets And Hyper markets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channel
Subsegments:
1) By Green Tea Bags: Standard Green Tea Bags, Pyramid Tea Bags
2) By Green Tea Instant Mixes: Powdered Mixes, Ready-To-Drink Formulations
3) By Iced Green Tea: Bottled Iced Green Tea, Brew-At-Home Iced Green Tea
4) By Loose Leaf: Whole Leaf Green Tea, Specialty Blends
5) By Capsules: Green Tea Extract Capsules, Convenient Single-Serving Capsules
6) By Other Types: Matcha Green Tea, Flavored Green Tea Blends
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What Is the Leading Region in the Green Tea Market?
Asia Pacificwas the largest region in the green tea market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Green Tea Global Market Report?
- Market Size Analysis: Analyze the Green Tea Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Green Tea Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Green Tea Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Green Tea Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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