Surging Expansion Of E-Commerce Fuels Growth In The Generative AI In Marketing Market: A Key Factor Shaping the Future of the Generative AI In Marketing Market in 2025

What Are the Projections for the Size and Growth Rate of the Generative AI In Marketing Market?
The generative AI in marketing market will grow from $3.64 billion in 2024 to $4.92 billion in 2025, with a CAGR of 35.3%. The evolution of AI algorithms, data volume growth, cost reduction, digitalization, and the rise of e-commerce are contributing to this market's growth.

The generative AI in marketing market is expected to reach $16.3 billion by 2029, with a CAGR of 34.9%. Growth is fueled by content marketing expansion, influencer marketing, and AI-generated content. Key trends include AI-driven content creation, predictive analytics, creative collaboration, and regulatory compliance.

What Are the Main Catalysts for Growth in the Generative AI In Marketing Market?
The rise of e-commerce is driving the growth of generative AI in marketing. E-commerce is booming due to greater internet access, and AI in marketing enhances the consumer experience by offering personalized recommendations, targeted advertisements, and dynamic content. For instance, total retail e-commerce sales reached $1.83 trillion in Q4 2023, highlighting the sector's growth.

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Which Businesses Are at the Forefront of Generative AI In Marketing Market Development?
Major companies operating in the generative AI in marketing market report are Alphabet Inc.; Microsoft Corporation; Amazon Web Services; International Business Machines Corporation (IBM); Baidu Inc.; Adobe Inc.; OpenAI; Zeta Global.; Appier Inc.; Persado Inc.; Benchsci Inc.; Bluecore Inc.; Bizzabo Ltd.; Conversica Inc.; Cognitivescale Inc.; Acquisio Inc.; Brighterion Inc.; ClarifAI Inc.; B12 Inc.; AYLIEN Ltd.; Synthesis AI; Amplero Inc.; Genie Artificial Intelligence Ltd.; MOSTLY AI Inc.; Rephrase.AI

What Are the Latest Innovations in the Generative AI In Marketing Market?
In the generative AI marketing market, companies are introducing innovative AI-driven solutions to enhance creative processes and improve the performance of marketing campaigns. These tools help marketers deliver personalized experiences and drive better results. For instance, in January 2023, AppsFlyer, a US-based analytics company, launched Creative Optimization, an AI-powered solution that helps marketers refine creative assets by providing data-driven insights to enhance campaign effectiveness.

How Is the Generative AI In Marketing Market Segmented?
The generative AI in marketing market covered in this report is segmented -

1) By Component: Service, Software
2) By System Type: Text Models, Multimodal Models
3) By Application: Content Generation, Search Engine Optimization (SEO), Lead Nurturing And Lead Scoring, Reporting And Analytics, Social Media marketing, Other Applications
4) By End-Use: Media And Entertainment, Information Technology And Telecommunications, Healthcare, Automotive And Transportation, Banking, Financial Services, And Insurance, Retail And E-commerce, Other End-Use Industries

Subsegments:
1) By Service: Consulting And Strategy Development, Integration And Implementation Services, Support And Maintenance, Training And Education
2) By Software: Content Generation Tools, Customer Segmentation And Targeting Software, Predictive Analytics Tools, Chatbots And Virtual Assistants

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Where Is the Generative AI In Marketing Market Growth Most Prominent?
North America was the largest region in the generative AI in marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Generative AI In Marketing Global Market Report?

- Market Size Analysis: Analyze the Generative AI In Marketing Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Generative AI In Marketing Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Generative AI In Marketing Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Generative AI In Marketing Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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