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Surging Expansion Of E-Commerce Fuels Growth In The Generative AI In Marketing Market: A Key Factor Shaping the Future of the Generative AI In Marketing Market in 2025
Generative AI In Market Sizeing Market Size
The generative AI in marketing market will grow from $3.64 billion in 2024 to $4.92 billion in 2025, with a CAGR of 35.3%. The evolution of AI algorithms, data volume growth, cost reduction, digitalization, and the rise of e-commerce are contributing to this market's growth.
The generative AI in marketing market is expected to reach $16.3 billion by 2029, with a CAGR of 34.9%. Growth is fueled by content marketing expansion, influencer marketing, and AI-generated content. Key trends include AI-driven content creation, predictive analytics, creative collaboration, and regulatory compliance.
What Are the Main Catalysts for Growth in the Generative AI In Marketing Market?
The rise of e-commerce is driving the growth of generative AI in marketing. E-commerce is booming due to greater internet access, and AI in marketing enhances the consumer experience by offering personalized recommendations, targeted advertisements, and dynamic content. For instance, total retail e-commerce sales reached $1.83 trillion in Q4 2023, highlighting the sector's growth.
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Which Businesses Are at the Forefront of Generative AI In Marketing Market Development?
Major companies operating in the generative AI in marketing market report are Alphabet Inc.; Microsoft Corporation; Amazon Web Services; International Business Machines Corporation (IBM); Baidu Inc.; Adobe Inc.; OpenAI; Zeta Global.; Appier Inc.; Persado Inc.; Benchsci Inc.; Bluecore Inc.; Bizzabo Ltd.; Conversica Inc.; Cognitivescale Inc.; Acquisio Inc.; Brighterion Inc.; ClarifAI Inc.; B12 Inc.; AYLIEN Ltd.; Synthesis AI; Amplero Inc.; Genie Artificial Intelligence Ltd.; MOSTLY AI Inc.; Rephrase.AI
What Are the Latest Innovations in the Generative AI In Marketing Market?
In the generative AI marketing market, companies are introducing innovative AI-driven solutions to enhance creative processes and improve the performance of marketing campaigns. These tools help marketers deliver personalized experiences and drive better results. For instance, in January 2023, AppsFlyer, a US-based analytics company, launched Creative Optimization, an AI-powered solution that helps marketers refine creative assets by providing data-driven insights to enhance campaign effectiveness.
How Is the Generative AI In Marketing Market Segmented?
The generative AI in marketing market covered in this report is segmented -
1) By Component: Service, Software
2) By System Type: Text Models, Multimodal Models
3) By Application: Content Generation, Search Engine Optimization (SEO), Lead Nurturing And Lead Scoring, Reporting And Analytics, Social Media marketing, Other Applications
4) By End-Use: Media And Entertainment, Information Technology And Telecommunications, Healthcare, Automotive And Transportation, Banking, Financial Services, And Insurance, Retail And E-commerce, Other End-Use Industries
Subsegments:
1) By Service: Consulting And Strategy Development, Integration And Implementation Services, Support And Maintenance, Training And Education
2) By Software: Content Generation Tools, Customer Segmentation And Targeting Software, Predictive Analytics Tools, Chatbots And Virtual Assistants
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Where Is the Generative AI In Marketing Market Growth Most Prominent?
North America was the largest region in the generative AI in marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Generative AI In Marketing Global Market Report?
- Market Size Analysis: Analyze the Generative AI In Marketing Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Generative AI In Marketing Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Generative AI In Marketing Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Generative AI In Marketing Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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