Press release
Connected Television (TV) Global Market Report 2025: Exponential Growth, Market Trends, and Key Players
Connected Television TV Market
What Is The Projected Market Size Of The Connected Television (TV) Global Market Report 2025 And Its Growth Rate?
The connected television (TV) market is experiencing continued expansion:
- The market size grew from $15.53 billion in 2024 to a projected $17.7 billion in 2025 at a compound annual growth rate (CAGR) of 14.0%.
- The market is expected to accelerate to $29.7 billion by 2029 at a CAGR of 13.8%.
- The growth is driven by factors such as an expanding middle-class population, improved internet infrastructure, the rise of OTT services, and growing popularity of smart TVs.
What Is Driving The Growth In The Connected Television (TV) Global Market Report 2025?
The escalation in demand for over-the-top (OTT) content is fostering the growth of the connected TV market. OTT content, including audio, video, and other media, is delivered directly to users, bypassing traditional distribution channels like cable or satellite television providers. Consumer demand for flexibility and convenience in viewing, compounded by the proliferation of smart devices and high-speed internet, have driven the expansion of streaming platforms. Connected TVs provide an integrated platform to access a wide variety of streaming services and content without requiring additional devices or subscriptions. Therefore, the rising demand for an enhanced viewing experience of OTT content is propelling the growth of the connected television (TV) market.
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Who Are the Key Players Driving Connected Television (TV) Global Market Report 2025 Growth?
Major players in the connected television (TV) market include:
- Apple Inc.
- Samsung Electronics Co. Ltd.
- Sony Corporation
- Hitachi Ltd.
- LG Electronics Inc.
- Panasonic Corporation
- Haier Group
- Xiaomi Corporation
- Toshiba Corporation
- Koninklijke Philips N.V.
What Are The Key Trends In The Connected Television (TV) Global Market Report 2025?
Key trends contributing to the connected television (TV) market growth encompass:
- Advancements in display technology
- Increasing demand for versatile media access via smart devices
- Utilization of artificial intelligence and machine learning in connected TVs
- Implementation of blockchain technology in Connected TVs
- Use of cloud-based services in connected TVs
What Are The Segments Of The Global Connected Television (TV) Global Market Report 2025?
The connected TV market can be segmented as:
- By Screen Type: Curved, Flat
- By Platform Type: Android, Roku, Other Platforms
- By Screen Size: Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches
- By Distribution Channel: Company Owned Websites, Specialty Stores, Online Retailers, Other Channels
- By End Use: Residential, Commercial
Which Region Leads The Connected Television (TV) Global Market Report 2025?
Asia-Pacific was the largest and also predicted to be the fastest-growing region in the connected television (TV) market in 2024. The connected television (TV) market report covers every key region including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Connected Television (TV) Global Market Report 2025 Global Market Report?
- Market Size Analysis: Analyze the Connected Television (TV) Global Market Report 2025 size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Connected Television (TV) Global Market Report 2025 for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Connected Television (TV) Global Market Report 2025 growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Connected Television (TV) Global Market Report 2025.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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