Press release
Supply Side Platform (SSP) Market May See a Big Move | OpenX, PubMatic, Magnite
Supply Side Platform (SSP) Market
Some of the key players profiled in the study are:
Adform, AppNexus, Index Exchange, OpenX, PubMatic, Magnite, Rubicon Project, Verizon Media, MediaMath, SmartyAds.
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Scope of the Report of Supply Side Platform (SSP)
The Supply Side Platform (SSP) Market size was valued at USD 10.1 USD Billion in 2023 and is projected to reach USD 27.86 USD Billion by 2032, exhibiting a CAGR of 15.6 % during the forecast period. A Supply Side Platform (SSP) is a technology utilized by publishers to make their ad space. There are two main types: In this instance, they are two kinds: the full-service SSPs where providers deploy full solutions, and the self-service SSPs where publishers have more autonomy. Some of the real-time bidding technologies that are commonly used are yield optimization, inventory management, and detailed analytics. They are employed to get the most out of the advertisement opportunities, as well as for interacting with various ad exchanges and multiple demand-side platforms (DSPs) and for the best ad positioning. They enable efficient, data-based material advertising sales while helping publishers to better monetize different media platforms.
The titled segments and sub-section of the market are illuminated below:
Component: Software/Platform, Services, Application: Bidding, Targetting, Online Advertising, Industry: BFSI, IT and Telecommunication, Retail and Wholesale, Manufacturing, Education, Government, Travel, Others
Market Drivers:
Increasing Adoption of Cloud-based Managed Services to Drive Market Growth
Market Trends:
Growing Implementation of Touch-based and Voice-based Infotainment Systems to Increase Adoption of Intelligent Cars
Restrains:
Environmental Concerns Associated with Livestock Farming Will Hamper the Market Growth
What can be explored with the Supply Side Platform (SSP) Market Study?
• Gain Market Understanding
• Identify Growth Opportunities
• Analyse and Measure the Global Supply Side Platform (SSP) Market by Identifying Investment across various Industry Verticals
• Understand the Trends that will drive Future Changes in Supply Side Platform (SSP)
• Understand the Competitive Scenarios
- Track Right Markets
- Identify the Right Verticals
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
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Strategic Points Covered in Table of Content of Global Supply Side Platform (SSP) Market:
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Supply Side Platform (SSP) market
Chapter 2: Exclusive Summary - the basic information of the Supply Side Platform (SSP) Market.
Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges & Opportunities of the Supply Side Platform (SSP)
Chapter 4: Presenting the Supply Side Platform (SSP) Market Factor Analysis, Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying the by Type, End User and Region/Country 2019-2023
Chapter 6: Evaluating the leading manufacturers of the Supply Side Platform (SSP) market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by Manufacturers/Company with revenue share and sales by key countries in these various regions (2024-2032)
Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source
finally, Supply Side Platform (SSP) Market is a valuable source of guidance for individuals and companies.
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Market Research Forecast is Global leaders of Market Research Industry provides the quantified B2B research to Fortune 500 companies on high growth emerging opportunities which will impact more than 80% of worldwide companies' revenues.
Our Analyst is tracking high growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for our clients. We Provides reliable primary and secondary data sources, our analysts and consultants derive informative and usable data suited for our clients business needs. The research study enables clients to meet varied market objectives a from global footprint expansion to supply chain optimization and from competitor profiling to M&As.
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