Press release
Social Media Market 2025: Rising Trends, Key Drivers, and Projected CAGR of 13.3%
Social Media Market Forecast
What Is The Projected Market Size Of The Global Social Media Market And Its Growth Rate?
The social media market is witnessing a steady surge, bolstered by increased internet penetration, a culture of content sharing, and innovations like AR/VR.
• The market value is expected to rise from $252.95 billion in 2024 to $286.53 billion in 2025, marking a Compound Annual Growth Rate (CAGR) of 13.3%.
• By 2029, it is projected to reach a whopping $466.56 billion value with a consistent CAGR of 13.0%.
What Is Driving The Growth In The Social Media Market?
Rising usage of mobiles, tablets, and other electronics is significantly contributing to the growth of the social media market. Sales of internet-accessible devices like smartphones and tablets have led to increased time spent on social media websites. In 2022, global Internet penetration reached an estimated 5.3 billion people, accounting for 66% of the world's population. This growing smartphone usage, along with rising data consumption, is expected to boost the trajectory of the social media market.
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Who Are the Key Players Driving Social Media Market Growth?
The following major companies are propelling growth in the social media market:
•Meta Platforms Inc.
•Youtube LLC
•Instagram LLC
•Twitter Inc.
•LinkedIn Corporation
•Snap Inc.
•Pinterest Inc.
•TikTok Inc.
•Reddit Inc.
•WhatsApp Messenger
•Tumblr
•Discord Inc.
•Twitch Interactive Inc.
•Foursquare Labs Inc.
•Yelp Inc.
•Nextdoor Inc.
•VKontakte Ltd.
•Sina Weibo
•LINE Corporation
•Viber Media Sàrl
•Telegram Messenger LLP
•Meetup Inc.
•Tagged
•Hi5
•XING SE
•Renren Inc.
•Bebo Inc.
•Ning Inc.
•Classmates Online Inc.
What Are The Key Trends In The Social Media Market?
Trends dominating the social media market include:
•Short-form video dominance
•Ephemeral content growth
•Rise of social commerce
•Growth of audio-based platforms
•Increased emphasis on privacy
What Are The Segments Of The Global Social Media Market?
The social media market can be segmented into:
1) Type: Social Media Advertisement, Social Media Subscription
2) Service: Social Networking, Micro Blogging and Instant Messaging, Photo Sharing Networks
3) End-User Industry: Retail and Wholesale, Transportation Manufacturing, Food and Beverages, Financial Services, Information Technology, Electrical And Electronics Manufacturing, Media and Recreation, Transportation Services, Healthcare, Other End-User Industries
Which Region Leads The Social Media Market?
Asia-Pacific was the largest region in the social media market in 2024. The region is expected to witness swift growth bolstered by increased internet usage and smartphone adoption. Africa seems poised for the fastest growth in the forecast period. Other regions covered in the report include Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Social Media Global Market Report 2025?
- Market Size Analysis: Analyze the Social Media size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Social Media for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Social Media Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Social Media Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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