Press release
Broadcast Automation Software Market Poised for 18.9 % Growth, Set to Hit 3.66 Billion by 2029
Broadcast Automation Software Market Size
The broadcast automation software market has experienced exponential growth in recent years. It is projected to expand from $2.13 billion in 2024 to $2.59 billion in 2025, with a compound annual growth rate (CAGR) of 21.8%. The historical growth was driven by increasing complexity in media planning, rising adoption of cloud-based solutions, growing demand for smart devices, the need for operational efficiency and cost reduction, and a surge in personalized content and audience engagement.
The broadcast automation software market is expected to grow to $5.18 billion by 2029, with a CAGR of 18.9%. Growth is driven by the demand for seamless broadcasting, multimedia streaming, and content automation. Trends include AI and machine learning integration, cloud-based solutions, and the shift to remote production workflows.
What Are the Key Drivers Behind the Growth of the Broadcast Automation Software Market?
The rising popularity of multimedia streaming applications is expected to drive the growth of the broadcast automation software market. Multimedia streaming involves delivering video and audio content over the internet without requiring users to download it. This growth is fueled by factors like the widespread use of smartphones, tablets, smart TVs, and fast internet, coupled with the increasing demand for on-demand content. Broadcast automation software helps streamline media management for platforms by automating tasks like content ingestion, transcoding, and delivery across devices and networks. For example, Netflix's subscriber count grew from 223 million in Q4 2022 to 231 million by Q1 2023. Therefore, the rise in multimedia streaming is boosting the broadcast automation software market.
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Who Are the Major Industry Players Fueling Broadcast Automation Software Market Expansion?
Major companies operating in the broadcast automation software market are Belden Incorporated, Harmonic Inc., Grass Valley, Avid Technology, Evertz Microsystems, Ross Video, Amagi Corporation, Imagine Communications, Visualization in Real-Time (Vizrt), Snell Limited, Dayang Technology Development Inc., Dalet Digital Media Systems, Bitcentral Inc., Video Stream Networks (VSN), Automated Video Editing (Aveco), Pebble Beach Systems, BroadStream Solutions, ENCO Systems Inc., Cinegy GmbH, Pixel Power Ltd., Florical Systems, PlayBox Technology, OASYS Automated Playout, Orad Hi-Tec Systems
Which Key Developments Are Influencing the Broadcast Automation Software Market?
Major companies in the broadcast automation software market are emphasizing advanced technological solutions, such as radio automation software, to enhance broadcasting efficiency. Radio automation software revolutionizes radio broadcasting by automating essential station operations. For instance, in March 2023, Aiir, a US-based IT service management company catering to radio broadcasters, launched PlayoutONE version 5. This radio automation software aims to improve speed and efficiency, allowing broadcasters to manage tasks seamlessly. The latest update significantly enhances WebVT, a tool enabling users to broadcast from any location using just a web browser. The improved WebVT lowers latency and enhances audio quality, offering a more efficient broadcasting experience. PlayoutONE V5 is available as a free upgrade for existing customers and caters to a broad spectrum of broadcasters worldwide.
How Is the Segmentation of the Broadcast Automation Software Market Defined?
The broadcast automation software market covered in this report is segmented -
1) By Product: Web-Based, Cloud-Based, Hybrid
2) By Solution: Software, Service
3) By Application: Entertainment, Healthcare, Education, Government, Other Applications
Subsegments:
1) By Web-Based: On-Premise Web-Based Solutions, Web-Based Content Management Systems, Web-Based Scheduling Tools
2) By Cloud-Based: Cloud-Based Playout Automation, Cloud-Based Traffic Management Systems, Cloud-Based Media Asset Management (MAM), Cloud-Based Content Distribution Platforms
3) By Hybrid: Hybrid Broadcast Automation Solutions, Hybrid Content Management And Scheduling Systems
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What Is the Leading Region in the Broadcast Automation Software Market?
North America was the largest region in the broadcast automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Broadcast Automation Software Global Market Report?
- Market Size Analysis: Analyze the Broadcast Automation Software Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Broadcast Automation Software Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Broadcast Automation Software Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Broadcast Automation Software Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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