Press release
Sales Intelligence Global Market Report 2025: Rapid Market Growth Forecasted with CAGR of 14.9%, Changing Sales Trends, and Major Market Players
Surging Demand For Content Optimisation And Data Enrichment Propelling The Rise In Sales Intelligence MarketWhat Is The Projected Market Size Of The Global Sales Intelligence Market And Its Growth Rate?
• Sales Intelligence market has grown from $3.61 billion in 2024 to $3.99 billion in 2025 with a compound annual growth rate (CAGR) of 10.3%.
• Factors driving this growth include increased competition in sales, rise in demand for customer insights, focus on targeted marketing, expansion of account-based marketing, and sales productivity improvement.
• The market is set for rapid growth in the future, expected to reach $6.94 billion by 2029 with a CAGR of 14.9%.
• Growth during the forecast period will be driven by integration with customer relationship management (CRM), focus on social selling, shift to remote and virtual selling, emphasis on data security, and compliance.
What Is Driving The Growth In The Sales Intelligence Market?
The surge in demand for content optimization and data enrichment tools has acted as a major driver for the sales intelligence market. Businesses are increasingly relying on data enrichment solutions to maximize their data, offering new marketing opportunities, communication channels, and improved client targeting. The importance of content optimization, given the overwhelming amount of new content created daily, cannot be overstated. For instance, in 2024, digital marketing expenditure in the UK reached £25.84 billion, accounting for 44.5% of total advertising spending, according to the Search Hog. This growth demonstrates that demand for content optimization and related services will inevitably increase, catalysing the growth of the sales intelligence market.
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Who Are the Key Players Driving Sales Intelligence Market Growth?
• Oracle Corporation
• LinkedIn Corporation
• Dun & Bradstreet Corporation
• Zoho Corporation
• ZoomInfo Technologies LLC
• InfoGroup Inc.
• Outreach Inc.
• Data Axle LLC
• Demandbase Inc.
• HG Insights Inc.
• LeadGenius Inc.
• Showpad Inc.
• SalesIntel LLC
• LeanData Inc.
• InsideView Corporation
• DueDil Limited
• Conversica Corporation
• FuLLContact LLC
• List Partners Inc.
• Velocify LLC
• Clearbit Inc.
• UpLead Corporation
• EverString Corporation
• Relationship Capital Partners Inc.
• Gryphon Networks Corporation
• RelPro LLC
• InsightSquared Inc.
• RingLead Inc.
What Are The Key Trends In The Sales Intelligence Market?
• Personalization and hyper-targeting
• Sales enablement integration
• Social selling analytics
• Continuous learning and training
• Voice and conversational analytics
What Are The Segments Of The Global Sales Intelligence Market?
• By Component: Software, Services
• By Organization Sizes: Large Enterprises, SMEs
• By Deployment Type: On-Premises, Cloud
• By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
• By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users
Which Region Leads The Sales Intelligence Market?
North America was the largest and is expected to be the fastest-growing region in the sales intelligence market. Regions covered in the sales intelligence market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Sales Intelligence Global Market Report?
- Market Size Analysis: Analyze the Sales Intelligence size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Sales Intelligence for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Sales Intelligence growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Sales Intelligence.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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