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Global Toiletries Market: Robust Growth Driven by Surge in Consumer Preferences, Health & Wellness Trends, and Massively Growing at a CAGR of 12.5% by 2025

02-03-2025 09:23 AM CET | Chemicals & Materials

Press release from: The Business Research Company

Toiletries Market Overview

Toiletries Market Overview

Demographic changes, consumer preferences, advertising, and health & wellness trends are catalysing the current and projected growth in the toiletries market, which is set to reach $444.03 billion by 2025.

What Is The Projected Market Size Of The Global Toiletries Market And Its Growth Rate?
•The toiletries market has swelled swiftly in recent years, projected to grow from $394.64 billion in 2024 to $444.03 billion in 2025 at a compound annual growth rate (CAGR) of 12.5%.
•The growth in the historic period can be attributed to changing demographics, evolving consumer preferences, marketing and advertising, and health and wellness trends.
•The market size of toiletries is projected to skyrocket in the next few years, reaching $697.96 billion in 2029 at a CAGR of 12.0%.
•The forecast period's growth can be credited to sustainable and eco-friendly products, personalization trends, acceptance of wellness and self-care culture, innovations in ingredients, and brand globalization.

What Is Driving The Growth In The Toiletries Market?
An ageing population acts as a significant growth driver for the toiletries market. Anticipated increased sales in products such as anti-ageing creams and peels, wrinkle-reducing moisturizers, and other topical anti-ageing treatments will boost this market. Moreover, older women generally have more disposable income than younger women, which facilitates increased expenditure on cosmetics. A report from Relief Web (a US-based humanitarian information portal) cited from World Population Prospects 2022 projected a rise in the global population aged 65 years or above from 10% in 2022 to 16% in 2050. This demographic shift is likely to propel the toiletry market forward.

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Who Are the Key Players Driving Toiletries Market Growth?
•Johnson & Johnson
•Tesco plc
•The Procter & Gamble Company
•Unilever plc
•L'Oréal S.A.
•Himalaya Wellness Limited
•Natura & Co Holding S.A.
•Henkel AG & Co. KGaA
•Reckitt Benckiser Group plc
•Kimberly-Clark Corporation
•Colgate-Palmolive Company
•The Estée Lauder Companies Inc.
•Kao Corporation
•Beiersdorf AG
•Shiseido Company Limited
•LG Household & Health Care Ltd.
•Church & Dwight* Co. Inc.
•Coty Inc.
•Avon Products Inc.
•Oriflame Holding AG

What Are The Key Trends In The Toiletries Market?
•Digital marketing and e-commerce
•Technological advancements
•Natural and organic products
•Personalization and customization
•Wellness and self-care
•Men's grooming products

What Are The Segments Of The Global Toiletries Market?
1. By Type: Lotions (Including Sunscreens), Hair Preparations, Face Creams, Perfumes, Shaving Preparations, Other Cosmetic Preparations
2. Preference: Mass, Premium
3. Gender: Male, Female
4. Distribution Channel: Hypermarkets or Supermarkets, E-Commerce, Pharmacy Stores, Other Distribution Channels

Which Region Leads The Toiletries Market?
In 2024, Asia-Pacific was the largest region in the toiletries market, followed by Western Europe as the second-largest contributor. The regions covered in the toiletries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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What Is Covered In The Toiletries Global Market Report?
- Market Size Analysis: Analyze the Toiletries Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Toiletries Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Toiletries Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Toiletries Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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