Press release
App Analytics Global Market Report 2025: Projected Exponential Growth Steered by AI-Driven Analytics and IoT Integration
App Analytics Market Insights
The global app analytics market is witnessing significant growth. Notable statistical insights include:
• It is projected to grow from $5.06 billion in 2024 to $6.27 billion in 2025 at a CAGR of 23.8%.
• This rapid growth in the recent period can be attributed to factors such as the proliferation of smartphones and mobile devices, rising demand for data-driven decision-making by app developers, increasing utilization of mobile apps across various industries, evolving app monetization strategies, and intense competition in the app market.
• The market size is anticipated to continue its exponential growth in the foreseeable future, reaching $14.51 billion by 2029 at a CAGR of 23.4%.
• This forecast period growth can be linked to the advent of AI-driven analytics, integration with IoT devices, the inclusion of AR and VR in app analytics, a focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, and the rise of enterprise app analytics for productivity apps.
What Is Driving The Growth of The App Analytics Global Market?
The surge in cybersecurity threats is expected to be a primary driver for the app analytics market. The increased digital footprint, sophisticated attack methods, IoT proliferation, nation-state involvement, supply chain vulnerabilities, skill shortages, financial incentives, and zero-day exploits have led to a rise in cyber threats. In the context of app analytics, these threats necessitate real-time monitoring, threat discovery, user behavior analysis, compliance monitoring, and support for incident response and forensic analysis. As per new data from Checkpoint, a provider of IT security solutions, the global cyberattacks witnessed a staggering increase of 38% in 2022 compared to 2021, underpinning the growth of the app analytics market.
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Who Are The Key Players Driving App Analytics Market Growth?
The key players steering the growth of the app analytics market include:
• AT&T Inc.
• Adobe Inc.
• Piwik PRO
• Appsflyer India Pvt. Ltd.
• Amplitude Inc.
• Data.ai.
• Mixpanel International inc.
• MoEngage
• Taplytics Inc.
• GameAnalytics Ltd.
• Leanplum Co.
• Apsalar Analytics Pvt. Ltd.
• UXCam
• Flurry Analytics
• Countly Ltd.
• Matomo
• Kochava Inc.
• Appsee Inc.
• Singular
• Localytics
• Rakam
• Adjust
• CleverTap Pvt. Ltd.
What Are The Key Trends In The App Analytics Market?
The key trends underpinning the growth of the app analytics market include:
• Cross-platform analytics
• Privacy-first analytics
• Integration with low-code platforms
• Advanced attribution models
• App performance optimization
What Are The Segments Of The Global App Analytics Market?
The app analytics market is segmented as follows:
• By Deployment Mode: On-Premises, Cloud-Based
• By Component: Software, Services
• By Application: Advertising And Marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
• By Industry Vertical: Banking, Financial Services And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
Which Region Leads The App Analytics Market?
North America was the dominant regional market for app analytics in 2024. However, Asia-Pacific is expected to witness the fastest growth during the forecast period. The regions analyzed in this report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The App Analytics Global Market Report?
- Market Size Analysis
- Market Segmentation Analysis
- Key Player Focus
- Growth Trends Analysis
- Market Contribution
- Growth Drivers
- Industry Challenges
- Competitive Developments
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