Press release
Marketing Research And Analysis Services Market: Steady Growth, Key Players, and Emerging Trends
Marketing Research And Analysis Services Market Share
With a CAGR of 3.7%, the Marketing Research And Analysis market grows from $81.32 billion in 2024 to $84.37 billion in 2025. Advancements in digitalization and big data consumption drive the development.
What Is The Projected Market Size Of The Global Marketing Research And Analysis Services Market And Its Growth Rate?
• Market size was $81.32 billion in 2024, expected to reach $84.37 billion in 2025 at a CAGR of 3.7%.
• Factors influencing the growth include increased investments in R&D, economic growth in emerging markets, rise in internet penetration, and big data consumption.
• The market is expected to grow to $99.44 billion in 2029 at a CAGR of 4.2% due to digitalization and increasing demand for sampling.
What Is Driving The Growth In The Marketing Research And Analysis Services Market?
The focus on customer satisfaction by companies across industries is the major driver for the marketing research and analysis services industry. Marketing research plays a crucial role in understanding target customers, competetitors, tracking customer satisfaction across multiple channels, identifying improvement areas, and redefining business strategies. These aspects contribute to increased revenues, profitability, and high levels of customer retention.
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Who Are the Key Players Driving Marketing Research And Analysis Services Market Growth?
• Gartner, Inc
• S&P Inc
• Ipsos Group S.A.
• Moodys Corporation
• GFK SE
• Mintel
• INTAGE Inc.
• Forrester Research Inc.
• Data Plc
• Vox Populi
• Kantar IMRB
What Are The Key Trends In The Marketing Research And Analysis Services Market?
• Leveraging artificial intelligence for effective data collection
• Adoption of agile market research methodologies
• Investment in virtual reality technology
• Innovative and advanced sampling techniques and methods
• Use of micro surveys for real-time insights from respondents
• Adoption of longitudinal research and tracking
• Focus on social listening
• Utilization of blockchain to increase participation rates, improve quality and address privacy concerns
What Are The Segments Of The Global Marketing Research And Analysis Services Market?
• By Type: Quantitative Research, Qualitative Research
• By Research Source: Primary Research, Secondary Research
• By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
Which Region Leads The Marketing Research And Analysis Services Market?
In 2024, North America was the largest region in the marketing research and analysis services market followed by Western Europe. The regions covered include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Marketing Research And Analysis Services Market Global Market Report?
- Market Size Analysis: Analyze the Marketing Research And Analysis Services Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Marketing Research And Analysis Services Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Marketing Research And Analysis Services Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Marketing Research And Analysis Services Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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