Growing Demand for Personalized Customer Experiences Propelling Growth in Marketing Automation Market

The global marketing automation market is experiencing accelerated growth, driven by the increasing need for personalized customer experiences, lead generation, and streamlining marketing operations.

What Is The Projected Market Size Of The Global Marketing Automation Market And Its Growth Rate?
The market for marketing automation is on the rise with encouraging growth rates.
• From $6.79 billion in 2024, the market will reach $7.44 billion in 2025, growing at a CAGR of 9.5%.
• Growth can be attributed to demand for personalized customer experiences, lead generation and nurturing needs, streamlining marketing operations, measuring and analyzing campaign performance, and creating alignment between sales and marketing processes.
• The market is forecasted to expand to $10.54 billion by 2029, displaying a CAGR of 9.1%.
• Forecasts point to important growth factors such as the rise of account-based marketing (ABM), adoption of AI and machine learning applications, emphasis on multichannel marketing, and focus on customer retention and loyalty.

What Is Driving The Growth In The Marketing Automation Market?
The surge in big data and data analytics solutions is expected to be a substantial driving force for the marketing automation market. By employing big data and data science methodologies, marketing automation companies can gather deep insights into customers and formulate strategies that cater specifically to their present and prospective clients. For example, according to data by Tech Jury, the big data analytics market is set to reach $103 billion by 2023 and data creation is predicted to surpass 180 zettabytes by 2025. Further, the big data banking analytics market is predicted to grow at a CAGR of 12.97% from 2020 to 2025 to reach $62.10 billion. This growth of big data and data analytics underpins the expansion of the marketing automation market.

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Who Are the Key Players Driving Marketing Automation Market Growth?
Key players operating in the marketing automation market include:
• Microsoft Corporation
• International Business Machines Corporation
• Oracle Corporation
• SAP SE
• Salesforce.com Inc.
• Adobe Inc.
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Thryv Holdings Inc.
• ActiveCampaign Inc.
• Keap Inc.
• Act-On Software Inc.
• SharpSpring, Inc.
• Infusionsoft Inc.
• Ontraport Inc.
• Autopilot HQ Inc.
• Greenrope Inc.
• eTrigue Corporation
• Prospect.io
• Sendinblue SAS
• Insidesales.com Inc.

What Are The Key Trends In The Marketing Automation Market?
Key trends projected to impact the market include:
• Focus on customer retention automation
• Adoption of dynamic content automation
• Increase in marketing operations and revenue attribution
• Emphasis on compliance and data privacy automation
• Integration with customer relationship management (CRM) systems.

What Are The Segments Of The Global Marketing Automation Market?
The global marketing automation market is categorized by:
1. Component: Software, Services
2. Deployment: On-Premises, Cloud
3. Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
4. Application: Digital marketing, E-Mail marketing, Mobile marketing, Inbound marketing, Social Media marketing, Campaign Management, Other Applications
5. End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users

Which Region Leads The Marketing Automation Market?
In 2024, North America took the lead in the marketing automation market. Asia-Pacific, however, is expected to register the fastest growth in the forecast period. The report covers various regions that include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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What Is Covered In The Marketing Automation Market Global Market Report?

- Market Size Analysis: Analyze the Marketing Automation Market size by key regions, countries, product types, and applications.

- Market Segmentation Analysis: Identify various subsegments within the Marketing Automation Market for effective categorization.

- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.

- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.

- Market Contribution: Evaluate contributions of different segments to the overall Marketing Automation Market growth.

- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.

- Industry Challenges: Analyze challenges and risks affecting the Marketing Automation Market.

- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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