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Global Direct-To-Consumer (DTC) Genetic Testing Market: Growth Drivers, Key Players, and Market Trends for 2024-2029

01-30-2025 08:30 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Direct-To-Consumer (DTC) Genetic Testing Market Size

Direct-To-Consumer (DTC) Genetic Testing Market Size

Surging Interest in Ancestry and Rising Prevalence of Genetic Disorders Propel the DTC Genetic Testing Market towards Rapid Growth

What Is The Projected Market Size Of The Global Direct-To-Consumer (DTC) Genetic Testing Market And Its Growth Rate?
The DTC genetic testing market has been growing exponentially due to factors such as health and wellness trends, curiosity about ancestry, and affordability. Key growth statistics include:
•The market size will grow from $1.84 billion in 2024 to $2.14 billion in 2025, representing a CAGR of 16.2%.
•The rapid growth is projected to continue, with the market size expected to reach $3.9 billion in 2029 at the same CAGR of 16.2%.

What Is Driving The Growth In The Direct-To-Consumer (DTC) Genetic Testing Market?
The rise in diseases and disorders with genetic transmission capabilities is a significant driver for the DTC genetic testing market. Genetic disorders comprise single-gene, multifactorial, and chromosomal disorders. An increase in genetic disorder prevalence fosters DTC genetic testing as it brings awareness of numerous genetic disorders. These tests provide personalized health, disease risk, and other trait predictions, which enables effective lifestyle decisions to reduce disease risk. The instance of an estimated 6.7 million Americans over 65 predicted to live with Alzheimer's dementia, a disease significantly impacted by genetics, in 2023, exemplifies the need for DTC genetic testing.

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Who Are the Key Players Driving Direct-To-Consumer (DTC) Genetic Testing Market Growth?
Various key players in the market contribute to the continued growth. They include:
•23andMe
•AncestryDNA
•MyHeritage
•FamilyTreeDNA
•Living DNA
•Vitagene
•Orig3n
•DNAfit
•Helix
•Color Genomics
•Circle DNA
•CRI Genetics
•MapMyGenome
•Invitae Corporation

What Are The Key Trends In The Direct-To-Consumer (DTC) Genetic Testing Market?
Key trends driving the market expansion include:
•Expansion of test offerings and panels.
•Educational initiatives for consumers.
•Regulatory compliance and oversight.
•Genomic data research contributions.
•Price reduction and broader accessibility of tests.

What Are The Segments Of The Global Direct-To-Consumer (DTC) Genetic Testing Market?
The global DTC genetic testing market is segmented into:
•By Type: Carrier Testing, Predictive Testing, Ancestry And Relationship Testing, Nutrigenomic Testing, and other types.
•By Sample: Saliva, Urine, and Blood.
•By Technology: Single Nucleotide Polymorphism Chips, Whole Genome Sequencing, and Targeted Analysis.
•By Business Model: Health Planning Model, Comprehensive Genome Tests Model, Medical Precision Tests Model, and Restricted Trait Tests Mode.
•By End User: Laboratories, Blood Banks, Nursing Homes, Hospitals, Imaging Centers, Home Care, Cosmetics, and other end-user.

Which Region Leads The Direct-To-Consumer (DTC) Genetic Testing Market?
North America held the largest share in the DTC genetic testing market in 2024, with Asia-Pacific ranking as the second-largest region. The report covers the DTC genetic testing market in regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

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What Is Covered In The Direct-To-Consumer (DTC) Genetic Testing Market Global Market Report?
•Market Size Analysis: Analyze the Direct-To-Consumer (DTC) Genetic Testing Market size by key regions, countries, product types, and applications.
•Market Segmentation Analysis: Identify various subsegments within the Direct-To-Consumer (DTC) Genetic Testing Market for effective categorization.
•Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
•Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
•Market Contribution: Evaluate contributions of different segments to the overall Direct-To-Consumer (DTC) Genetic Testing Market growth.
•Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
•Industry Challenges: Analyze challenges and risks affecting the Direct-To-Consumer (DTC) Genetic Testing Market.
•Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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