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Digital Signage Market: Robust Growth, Key Players, and Emerging Trends
Digital Signage Market
What is the Projected Market Size of the Global Digital Signage Market and Its Growth Rate?
•The digital signage market observed strong growth recently, projecting to rise from $21.65 billion in 2024 to $23.05 billion in 2025, marking a CAGR of 6.5%. Major contributors for this growth involve the rise in retail and advertising expenditure, the transition from traditional to digital displays, enhanced customer experience, and cost-effective communication.
•The digital signage market is expected to witness rapid growth, rising to $34 billion in 2029 at a CAGR of 10.2%. Emergence of smart cities, expansion in transportation and hospitality sectors, demand for real-time information, and focus on employee communication are the key drivers for this forecast period growth.
What is Driving the Growth in the Digital Signage Market?
The significant role in motivating the digital signage market lies in the rising demand for cloud-based solutions. These services or applications, hosted on remote servers and accessed via the internet, allow users to store, process, and manage data without relying on local infrastructure. Taking advantage of cost-efficiency, scalability, and accessibility from anywhere with an internet connection, cloud-based solutions have seen a growing demand. They provide real-time content updates and remote management in digital signage, enhancing flexibility and control. For instance, in December 2023, Eurostat reported that 45.2% of enterprises in the EU obtained cloud computing services in 2023, encouraging the digital signage market's growth.
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Who Are the Key Players Driving Digital Signage Market Growth?
• Samsung Electronics Co. Ltd.
• Sony Corporation
• LG Electronics Inc.
• Panasonic Corporation
• NEC Corporation
• Toshiba Corporation
• Sharp Corporation
• Koninklijke Philips N.V.
• Delta Electronics Inc.
• Navori Labs SA
• Scala Inc.
• Crestron Electronics Inc.
• E Ink Holdings Inc.
• Barco NV
• Daktronics Inc.
• ViewSonic Corporation
• Christie Digital Systems USA Inc.
• BenQ Corporation
• Absen
• AU Optronics Corp.
• Elo Touch Solutions Inc.
• Planar Systems Inc.
• Peerless Industries Inc.
• BrightSign LLC
• Milestone AV Technologies LLC
• STRATACACHE Inc.
• NanoLumens Corporation
• Omnivex Corporation
• Keywest Technology Inc.
• Leyard Optoelectronic Co. Ltd.
• Onelan Limited
• Mitsubishi Electric Corporation
• SpinetiX SA
• YCD Multimedia
• Matrox Graphics Inc.
• Enplug Inc.
• NoviSign Ltd.
What Are The Key Trends In The Digital Signage Market?
Key trends in the forecast period include:
•Integration with mobile devices
•AR and VR integration
•Touchless and gesture-based interfaces
•Personalized content through data integration
•Multi-channel integration
What Are The Segments Of The Global Digital Signage Market?
•By Product: Standalone Display, Video Wall
•By Offering: Hardware, Software, Services
•By Location: Indoor, Outdoor
•By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users
Which Region Leads The Digital Signage Market?
North America took the lead as the largest region in the digital signage market in 2024, with Asia-Pacific expected to be the fastest-growing region during the forecast period. The global digital signage market report covers Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What Is Covered In The Digital Signage Market Global Market Report?
- Market Size Analysis: Analyze the Digital Signage Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Digital Signage Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Digital Signage Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Digital Signage Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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