Press release
Rapid Growth Projected in Global Nail Polish Market: Key Influences, Major Players, and Noteworthy Trends
Nail Polish Market Size
- The global nail polish market, previously valued at $14.39 billion in 2024, is projected to grow to $16.12 billion in 2025. This signifies a compound annual growth rate (CAGR) of 12.0%.
- The market growth in the historic period can be attributed to the influence of factors such as fashion and beauty trends, celebrity and cultural influences, and advertising and media.
- Looking ahead, the nail polish market is expected to see continued rapid growth, reaching $25.35 billion in 2029 at a CAGR of 12.0%.
- This forecasted growth can be attributed to various factors, including R&D investment, global market penetration, digital marketing strategies, sustainability and eco-friendly products, and evolving consumer preferences and trends.
What Is Driving the Growth in the Nail Polish Market?
The rapid expansion of the nail polish market is largely driven by the increasing working women population worldwide. Women, who work outside the home and earn through regular employment, contribute substantially to this growth as nail polishes offer a way to achieve a vibrant, elegant, and perfect look. For example, as of 2022, women made up 46.8% of the U.S. labor force according to the US Bureau of Labor Statistics, demonstrating their significant presence in the working population. Thus, the increasing working women population worldwide is propelling the growth of the nail polish market.
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Who Are the Key Players Driving Nail Polish Market Growth?
Dominating the nail polish market are major companies such as:
- L'Oreal India Pvt Ltd.
- Prestige Cosmetics Corp
- The Estee Lauder Companies
- Sephora USA Inc.
- Shiseido Co Ltd.
- Coty Inc.
- Sally Hansen Inc.
- Revlon Inc.
- Kiko SpA
- OPI Products Inc.
- Markwins Beauty Brands Inc.
- China Glaze Co Ltd.
- INGLOT SP. Z O.O.
- Butter London LLC
- Orly International Inc.
- Colorbar Cosmetics Pvt Ltd.
- NARS Cosmetics Inc.
- Barry M Cosmetics Ltd.
- Deborah Lippmann collection LLC
- Smith & Cult LLC
- Kinetics Cosmetics Inc.
- Mavala International SA
- Ella+Mila Inc.
- Ciaté London Ltd.
- Floss Gloss Ltd.
- Art of Beauty Company Inc.
- Jessica Cosmetics International Inc.
- JINsoon Hand & Foot Spa Inc.
What Are The Key Trends In The Nail Polish Market?
Emerging trends in the market include:
- Enhanced retail and distribution strategies
- Increased demand for vegan and cruelty-free products
- Influence of fashion and runway trends
- Growth in personalization and customization
- Innovations in formulas and ingredients
What Are The Segments Of The Global Nail Polish Market?
The global nail polish market is segmented by:
- Product Type: Gel, Matte, Pearl, Other Products
- Distribution Channel: Supermarkets/Hypermarkets, Online Channels, Traditional Stores, Exclusive Beauty Specialist Stores, Other Channels
- End Use: Male, Female
Which Region Leads The Nail Polish Market?
North America was the largest region in the nail polish market in 2024. However, Asia-Pacific is expected to be the fastest-growing region in the forecast period. The nail polish market report covers all regions, including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Nail Polish Market Global Market Report?
- Market Size Analysis: Analyze the Nail Polish Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Nail Polish Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Nail Polish Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Nail Polish Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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