Press release
Unprecedented Growth in the Global Location-Based Services Market: Promising Forecast, Major Players, and Emerging Trends
"Accelerating Smartphone Penetration and E-commerce Integration Fuelling Market Expansion
What Is The Projected Market Size Of The Global Location-Based Services Market And Its Growth Rate?
• The location-based services market size observed impressive growth from $105.74 billion in 2024 to $131.33 billion in 2025, indicative of a compound annual growth rate (CAGR) of 24.2%.
• The growth was underpinned by increasing smartphone penetration, integration of e-commerce and retail, blooming mobile advertising, transportation and navigation applications, and the emergence of IoT and wearables.
• Expectations are for the market size to surge to $356.87 billion in 2029 at a CAGR of 28.4%, propelled by factors like demand for indoor location services, smart city planning, health applications, enhanced location analytics.
What Is Driving The Growth In The Location-Based Services Market?
An influx in the use of smartphones and GPS-enabled devices is the chief driver of the location-based services market. These services amalgamate the internet, geospatial technologies, and various information and communication technologies to dispense location-specific real-time information on users' smartphones. A testament to this trend is the data from Backlinko LLC; the total number of smartphone users globally increased from 4.25 billion in 2023 to 4.88 billion in 2024. Hence, the uptick in the use of smartphones and GPS-enabled devices is the key catalyst driving the location-based services market.
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Who Are the Key Players Driving Location-Based Services Market Growth?
• Apple Inc.
• Google LLC
• AT&T Inc.
• Nippon Telegraph and Telephone Corporation Docomo
• International Business Machines Corporation
• Cisco Systems Inc.
• Qualcomm Incorporated
• Oracle Corporation
• Telefonaktiebolaget LM Ericsson
• CommScope Holding Company Inc.
• Transfix Inc.
• INRIX Inc.
• CloudMade Inc.
• Bluedot Innovation Inc.
• Navenio Inc.
• AiRISTA Flow
• ALCATEL-LUCENT Enterprise SAS
• Flybits Inc.
• HERE Global B.V.
• InnerSpace Pty Ltd
• Localz Inc.
• Mapsted Corporation
• Quuppa Inc.
• Navigine GmbH
• Resonai Inc.
• Seldon Technologies Ltd.
What Are The Key Trends In The Location-Based Services Market?
• Proximity marketing and beacon technology
• Proliferation of mobile indoor navigation
• Rise of location-based gaming
• Integration with 5G networks
• Popularization of emergency and public safety applications
What Are The Segments Of The Global Location-Based Services Market?
• By Component: Platform, Hardware, Services
• By Location Type: Indoor, Outdoor
• By Technology: GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced observed time difference (E-OTD), Observed Time Difference, Cell ID, Wi-Fi, Other Technologies
• By Application: Location-based Advertising, Business Intelligence And Analytics, Fleet Management, Mapping And Navigation, Social Networking And Entertainment, Proximity marketing, Asset Tracking, Other Applications
Which Region Leads The Location-Based Services Market?
North America reigned supreme with the largest market share in the location-based services market in 2024. Asian-Pacific was second in line. Other key regions outlined in this market analysis include Western Europe, Eastern Europe, South America, Middle East, and Africa.
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What Is Covered In The Location-Based Services Market Global Market Report?
- Market Size Analysis: Analyze the Location-Based Services Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Location-Based Services Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Location-Based Services Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Location-Based Services Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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