Press release
Global Market Research Services: Projected Growth, Key Players, and Emerging Trends
Market Research Services Market Share
Steady Rises in the Market Research Services: An Overview
What Is The Projected Market Size Of The Global Market Research Services Market And Its Growth Rate?
• The market research services market has grown steadily in recent years. The market size was valued at $90.02 billion in 2024, forecasted to grow to $93.29 billion in 2025 at a compound annual growth rate (CAGR) of 3.6%. This growth can be attributed to a rise in R&D investments, political opinion polls, stable economic growth in emerging markets, increased internet penetration, and growing awareness of market research in end-use industries.
• The market research services market size is expected to witness steady growth in the upcoming years, reaching $109.67 billion in 2029 at a CAGR of 4.1%. The growth in the forecast period is due to factors such as an increased focus on customer satisfaction, outsourcing back-end operations to low-cost economies, the demand for opinion polls, and a surge in data-driven businesses.
What Is Driving The Growth In The Market Research Services Market?
Stable economic growth is expected to prompt the growth of the market research services market in the future. Sustainable economic growth refers to economic development that caters to human needs in a manner that sustains natural resources and the environment for future use. Market research services aid businesses in identifying market trends and consumer behavior, helping them make informed decisions about their products and services. As a result, businesses can stay competitive, adapt to changing market conditions, and contribute to stable economic growth. For instance, according to the U.S. Bureau of Economic Analysis (BEA), a US-based government agency, the real GDP increased at an annual rate of 2.1 percent in the second quarter of 2023 in the US. Thus, stable economic growth is propelling the growth of the market research services market.
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Who Are the Key Players Driving Market Research Services Market Growth?
Key players in the market include:
•Nielsen Holdings Inc.
•IQVIA Holdings Inc.
•Gartner
•Kantar Group
•Ipsos Group S.A.
•GfK SE
•Information Resources, Inc.
•Dynata
•INTAGE Holdings Inc.
•Westat Inc.
•RNB Research
What Are The Key Trends In The Market Research Services Market?
Key trends include:
•Adopting advanced technologies such as eye-tracking technology
•Utilizing experimental research tools
•Investing in virtual technologies
•Adopting artificial intelligence technologies
•Automating research processes
•Implementing blockchain technology
What Are The Segments Of The Global Market Research Services Market?
The market research services market covered in the report is segmented by:
1) Type: Marketing Research And Analysis Services, Public Opinion, and Election Polling
2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others
Which Region Leads The Market Research Services Market?
In 2024, North America was the largest region in the market research services market, with Western Europe being the second largest. The report also covers regions including Asia-Pacific, Eastern Europe, South America, Middle East, and Africa.
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What Is Covered In The Market Research Services Market Global Market Report?
- Market Size Analysis: Analyze the Market Research Services Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Market Research Services Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Market Research Services Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Market Research Services Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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Learn More About The Business Research Company
The Business Research Company is a global market research and consultancy service. With over 15,000 reports across 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
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