Sparkling Wine Market Poised for Significant Growth, Reaching $89.65 Billion by 2032

The global sparkling wine market has witnessed significant growth in recent years, driven by shifting consumer preferences, increased disposable incomes, and a rising trend in celebratory and social events. As sparkling wine continues to gain popularity worldwide, it is anticipated to maintain a strong growth trajectory, with the market reaching new milestones by 2032. This research report will explore the key factors contributing to the market's growth, its size and share, and future projections.

Sparkling wine refers to a category of wine that is carbonated, often produced by fermentation or by adding carbon dioxide. The two main types of sparkling wines are champagne and non-champagne varieties, with Champagne being the most famous and prestigious type, typically produced in the Champagne region of France under strict regulations. Non-champagne sparkling wines, such as Prosecco, Cava, and Moscato, have also gained global recognition and consumption.

The global sparkling wine market was valued at USD 52.57 Billion in 2024 to USD 89.65 Billion by 2032, at a CAGR of 6.9% during the forecast period (2025-2032). This growth is propelled by the increasing demand for premium wines, expanding wine tourism, and the rising inclination of consumers toward quality over quantity.

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Key Market Drivers

1. Changing Consumer Preferences: There has been a shift in consumer behavior, with an increasing preference for premium and artisanal sparkling wines. Millennials and Gen Z consumers, in particular, are driving demand, seeking out unique wine experiences, innovative flavors, and boutique brands. This demographic's growing interest in sparkling wines has also boosted their popularity in casual social gatherings, in addition to their traditional association with special occasions.
2. Social Media Influence and Wine Tourism: Social media platforms such as Instagram and TikTok have played a pivotal role in popularizing sparkling wine, with influencers and wine experts showcasing different brands and pairing suggestions. Wine tourism, especially in iconic regions like Champagne, Italy's Prosecco region, and Spain's Catalonia, has also spurred global interest in sparkling wines, with many tourists eager to experience the production process firsthand.
3. Rising Disposable Incomes: As disposable incomes rise, particularly in emerging markets such as Asia-Pacific and Latin America, consumers are more willing to invest in high-quality alcoholic beverages. The growing middle class in countries like China and India is expected to drive the demand for premium and luxury sparkling wines in the coming years.
4. Health Consciousness and Lower Alcohol Content: Many consumers are becoming more health-conscious, leading to a rise in the demand for sparkling wines with lower alcohol content. Additionally, the growing popularity of low-sugar and organic sparkling wines is further boosting the market, as these products cater to the evolving consumer needs.
5. Celebratory Culture and Special Occasions: Sparkling wines have long been associated with celebrations, and their popularity continues to thrive during holiday seasons, weddings, and other festive occasions. The market's reliance on seasonal events, such as New Year's Eve and major holidays, ensures consistent demand throughout the year.

Sparkling Wine Market Segments Analysis

The global sparkling wine market is segmented based on body type, sweetness level, sales channel, and region.

Based on body type, the market is segmented into light-bodied, medium-bodied, and full-bodied.
Based on sweetness level, the market is segmented into extra-brut, brut, extra dry, and demi-sec.
Based on sales channel, the market is segmented into modern trade, grocery stores, convenience stores, e-commerce, and other retail formats.
By region, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

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Regional Analysis

1. Europe: Europe holds the largest share of the global sparkling wine market, with France, Italy, and Spain dominating production. France, home to the world-renowned Champagne region, continues to be a key player in the market. Italy's Prosecco and Spain's Cava are also highly popular and have significant market share. The European market is expected to maintain steady growth, particularly due to rising interest in non-champagne sparkling wines.
2. North America: The North American market, particularly the United States, has experienced a surge in demand for sparkling wines. The rising trend of "wine cocktails" and increased consumer education on sparkling wine varieties has contributed to this growth. The growing wine culture in the U.S., coupled with premium product demand, has fueled the market's expansion in this region.
3. Asia-Pacific: The Asia-Pacific region is expected to witness the highest growth rate over the forecast period. As economic prosperity grows, countries like China, Japan, and India are increasingly adopting Western-style drinking habits, including wine consumption. The rising middle class, coupled with an interest in wine tourism and premium beverages, will drive significant growth in the sparkling wine market.
4. Latin America and Middle East: Both regions are emerging markets for sparkling wines, with rising disposable incomes and a growing appetite for wine as a status symbol. Countries such as Brazil and the United Arab Emirates are witnessing increased interest in premium alcoholic beverages, creating growth opportunities for the sparkling wine market.

Market Trends

1. Product Innovation: Sparkling wine producers are constantly innovating to meet the evolving tastes of consumers. New product offerings include flavored sparkling wines, such as fruit-infused varieties, and sparkling wines with lower alcohol content. Additionally, sustainable practices, such as organic farming and eco-friendly packaging, are gaining traction among environmentally-conscious consumers.
2. Premiumization: The trend towards premiumization is evident in the sparkling wine sector, as consumers are opting for higher-quality products. Luxury brands and limited-edition releases are expected to become more common, catering to affluent consumers who view sparkling wines as a symbol of status and sophistication.
3. Sustainability and Eco-conscious Choices: With environmental concerns at the forefront of many industries, the sparkling wine market is also adopting sustainable practices. From eco-friendly packaging to organic farming methods, producers are taking steps to reduce their carbon footprint and appeal to environmentally-conscious consumers.

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Top Player's Company Profiles

E & J Gallo Winery
Henkell & Co. Sektkellerei
Freixenet
Moet & Chandon
Rotk盲ppchen-Mumm Sektkellereien
Cecchi
Martini & Rossi
Mionetto Prosecco
Maranello Wines
Juv茅 & Camps
Sovereign Brands
Wolfberger Winery
Veuve Clicquot
Champagne Bollinger
Laurent Perrier
Piper-Heidsieck
Louis Roederer
Ruffino
Zonin
La Marca Prosecco
Riondo
Prestige Beverage Group

Market Challenges

Despite the promising growth, the sparkling wine market faces several challenges:

- Intense Competition: The market is highly competitive, with numerous established brands and new entrants vying for consumer attention. Smaller producers face difficulties in gaining market share, particularly in regions where dominant global brands are well established.
- Economic Downturns: As a luxury product, sparkling wine can be affected by economic downturns, which may reduce consumer spending on non-essential items. Fluctuations in the economy, such as recessions or inflationary pressures, may negatively impact the market's growth.
- Supply Chain Disruptions: Issues related to supply chain disruptions, including fluctuations in raw material costs (such as grapes and glass bottles), may impact production timelines and pricing, affecting the overall market.

Future Outlook

The sparkling wine market is poised for sustained growth in the coming years. The demand for both traditional and innovative sparkling wine options will continue to expand, driven by shifting consumer preferences, the increasing popularity of premium wine, and the ongoing trend of wine tourism. With emerging markets such as Asia-Pacific playing a pivotal role in driving global consumption, the sparkling wine market is expected to evolve with new trends, flavors, and sustainable practices.

By 2032, the global sparkling wine market is forecasted to reach an estimated value of over USD 89.65 billion, representing a robust expansion driven by both established and new consumers seeking high-quality, celebratory beverages. The market's future is bright, marked by innovation, premium offerings, and the continued love for sparkling wines as the drink of choice for life's most memorable moments.

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The sparkling wine market is set for continued growth in the years to come, with increased demand from emerging markets, evolving consumer preferences, and innovative trends in the industry. By understanding these drivers, challenges, and regional dynamics, companies and investors can better navigate this exciting and ever-expanding market. With its allure and celebration-friendly appeal, sparkling wine will remain an integral part of the global alcoholic beverage landscape for years to come.

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