Press release
Digital Advertising Market: Exponential Growth with a CAGR of 14.9%, Key Market Drivers, and Emerging Trends
Digital Advertising Market
Unprecedented growth is in store for the global digital advertising market as it shifts gears from $734.24 billion in 2024 to $843.48 billion in 2025, powered by increasing e-commerce penetration, smartphone availability, and social media usage.
What Is The Projected Market Size Of The Global Digital Advertising Market And Its Growth Rate?
•The market witnessed a rapid expansion in recent years and is set to surge from $734.24 billion in 2024 to $843.48 billion in 2025 at a CAGR of 14.9%.
•The growth is largely due to increasing advertising expenditure, advancing e-commerce penetration, growing smartphone availability, and rising social media usage.
•By 2029, the market size is projected to catapult to $1426.63 billion, growing at an impressive CAGR of 14.0%.
•Forecast period trends that will fuel this growth include a focus on strategic collaborations and partnerships, ai-powered apps for digital advertising, the use of digital out-of-home (DooH) advertising campaigns, demand for interactive advertising, and innovations such as AR and 3D solutions in advertising campaigns.
What Is Driving The Growth In The Digital Advertising Market?
The chief catalyst propelling the digital advertising market is the snowballing internet user base coupled with burgeoning self-service advertising platforms. The omnipresent internet has become a platform for several activities, from e-commerce and e-learning to social connectivity and file transfers. As of June 2022, the global internet user base stands at 5.385 billion, accounting for over 67.9% of the population. Additionally, the convenience of setting up and administering campaigns without human intermediaries offered by self-service advertising platforms is too attractive for advertisers to pass up, contributing significantly to the surge in digital marketing.
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Who Are the Key Players Driving Digital Advertising Market Growth?
Major players moving the gears of the global digital advertising market include:
•Meta Platforms, Inc. (Facebook)
•Amazon.com, Inc
•Microsoft Corporation
•Alibaba Group Holdings Limited
•HULU LLC
•Tencent
•Saga Communications, Inc
•Twitter, Inc.
•AdChina
•Baidu Advertising and Sina Corp
•S4 Capital
•Dentsu International
•PwC's Digital Services
•DieciseisOnce.com
•SEOnet,
•Dicore Digital
•Punto Rojo
What Are The Key Trends In The Digital Advertising Market?
The trends sweeping the digital advertising market include:
•Strategic collaborations and partnerships to boost financial strength
•Focus on AI-powered apps for digital advertising
•Use of digital out-of-home (DooH) advertising campaigns
•Rising demand for interactive advertising offering unique and personal experiences
•Use of augmented reality (AR) for an interactive experience
•Introduction of 3D solutions in advertising campaigns
What Are The Segments Of The Global Digital Advertising Market?
The report segments the digital advertising market by:
1.Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms
2.Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3.Industrial Vertical: Media and Entertainment, Consumer Goods and Retail Industry, Financial Service and Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing and Supply Chain, Transportation and Logistics, Energy, Power and Utilities, Other Industrial Verticals
Which Region Leads The Digital Advertising Market?
North America dominated the digital advertising market in 2024, closely followed by Asia-Pacific. The report covers all regions, including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
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What Is Covered In The Digital Advertising Market Global Market Report?
•Market Size Analysis: Analyze the Digital Advertising Market size by key regions, countries, product types, and applications.
•Market Segmentation Analysis: Identify various subsegments within the Digital Advertising Market for effective categorization.
•Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
•Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
•Market Contribution: Evaluate contributions of different segments to the overall Digital Advertising Market growth.
•Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
•Industry Challenges: Analyze challenges and risks affecting the Digital Advertising Market.
•Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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