MojoAuth Unveils AI-Powered Adaptive Authentication to Thrust B2C Brands Ahead of Cybercriminals

First passwordless solution combining AI-driven adaptive authentication and behavioral biometrics to combat AI-generated phishing and credential-stuffing attacks.
Palo Alto, CA - Jan 27, 2025 - MojoAuth, a pioneer in passwordless authentication solutions, today announced the launch of its groundbreaking AI-Powered Adaptive Authentication, designed to empower B2C brands to outpace evolving cyber threats while delivering frictionless user experiences. As AI-driven attacks surge, MojoAuth's innovation leverages machine learning and behavioral biometrics to dynamically neutralize risks like deepfake social engineering and credential stuffing-without sacrificing customer convenience.

AI vs. AI: Fighting Fire with Fire

MojoAuth's solution analyzes real-time risk factors-including user behavior, device patterns, and location-to adjust security measures on the fly. For low-risk scenarios (e.g., returning users on trusted devices), it enables "invisible authentication" for seamless logins. For high-risk actions like large transactions, it triggers step-up verification via biometrics or magic links. This adaptive approach counters polymorphic malware and AI-generated phishing campaigns, which have risen by 135% in 2024 alone.

Consumer-Centric Innovation Drives Results

Early adopters, including premium retailers and streaming platforms, report a 92% reduction in authentication-related support tickets and a 47% increase in customer satisfaction. "Traditional passwords frustrate users and leave brands vulnerable," said Dev Kumar, CEO of MojoAuth. "Our AI doesn't just block threats-it learns from them, creating a security system that evolves faster than cybercriminals can adapt."

Trend Alignment: Passwordless Goes Mainstream

The launch aligns with the 2025 RSA ID IQ Report, which found that 61% of organizations now prioritize passwordless authentication. As regulatory pressure grows and consumer demand for seamless experiences intensifies, MojoAuth's no-code integration and quantum-resistant passkeys position B2C brands to future-proof their security stacks.

Why It Matters - 81% of data breaches involve stolen or weak passwords (Verizon DBIR 2025). - 60% of consumers abandon purchases due to login friction (Baymard Institute). - AI-powered cyberattacks cost businesses $12.8B globally in 2025 (Cybersecurity Ventures).

"AI is the new battleground for cybersecurity," added Dev Kumar. "With MojoAuth, brands no longer have to choose between safety and simplicity-they get both."

Learn More

Explore MojoAuth's AI-Powered Adaptive Authentication at [www.MojoAuth.com](https://www.MojoAuth.com) or contact [press@mojoauth.com](mailto:press@mojoauth.com) for case studies and interviews.

About MojoAuth

MojoAuth is a leader in passwordless authentication solutions, trusted by global brands to secure over 48 million digital identities. Its AI-driven platform combines behavioral biometrics, adaptive workflows, and zero-trust principles to eliminate friction and fraud.
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City: Palo Alto
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Website: https://mojoauth.com/



This release was published on openPR.