Surge in Health Economics and Outcomes Research (HEOR) Services Market: Forecasts Predict Growth from $1.76 Billion in 2025 to $2.79 Billion in 2029

Examining the rapid growth of the global Health Economics and Outcomes Research (HEOR) services market, its drivers, key players, and trends

What Is The Projected Market Size Of The Global Health Economics and Outcomes Research (HEOR) Services Market And Its Growth Rate?
• The HEOR services market size has seen rapid growth recently, growing from $1.57 billion in 2024 to $1.76 billion in 2025 at a CAGR of 12.4%. This growth can be attributed to the emergence of evidence-based medicine, healthcare policy and reforms, pharmaceutical innovations, an aging population, and increased chronic diseases.
• The HEOR services market size is projected to continue its rapid growth, reaching $2.79 billion in 2029 at a CAGR of 12.2%. The growth in the forecast period can be credited to healthcare supply chain optimization, focus on health inequities, rise in value-based agreements, digital health and telemedicine, and shift to personalized medicine.

What Is Driving The Growth In The Health Economics and Outcomes Research (HEOR) Services Market?
The boost in the number of clinical trials is expected to fuel the growth of the health economics and outcomes research services market. Clinical trials are research studies with human participants meant to evaluate the safety and effectiveness of new medical treatments, interventions, or diagnostic procedures. HEOR services are used in clinical trials to examine the economic impact, cost-effectiveness, and real-world outcomes of medical interventions, offering valuable insights for decision-making and reimbursement strategies. As an example, in May 2023, the number of registered studies for clinical trials increased from 399,499 in 2022 to 437,533 across all 50 states and 221 countries, as per the United States National Library of Medicine. Hence, the surge in the number of clinical trials is leading the growth of the health economics and outcomes research services market.

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Who Are the Key Players Driving Health Economics and Outcomes Research (HEOR) Services Market Growth?
• McKesson Corporation
• Optum Inc.
• Cardinal Health
• IQVIA Inc.
• ICON PLC
• PPD Inc.
• Syneos Health
• Medlior Health Outcomes Research Ltd.
• Axtria Inc.
• Parexel International
• RTI Health Solutions
• Wellth Inc.
• Westat
• SidekickHealth
• Analysis Group
• Carelon Research
• Precision Health Economics
• Avalon Health Economics LLC
• Lumanity Inc.
• Pharmerit BV
• Epistemix Inc.
• Bohn Epidemiology LLC

What Are The Key Trends In The Health Economics and Outcomes Research (HEOR) Services Market?
• Incorporation of social determinants of health
• HEOR in rare diseases and orphan drugs
• Patient-centric outcomes assessment
• Value framework standardization
• Rapid real-world evidence generation

What Are The Segments Of The Global Health Economics and Outcomes Research (HEOR) Services Market?
• By Service: Real World Evidence, Payer Evidence, Pricing And Reimbursement, Epidemiology Studies, Market Access, Other Services
• By Offering: Outsourced, In-House
• By Service Provider: Consultancy, Contract Research Organizations (CRO)
• By End-Use: Healthcare Provider, Healthcare Payers, Biotechnology And Pharmaceutical Companies, Government Organization, Other End-Users

Which Region Leads The Health Economics and Outcomes Research (HEOR) Services Market?
North America was the largest region in the health economics and outcomes research (HEOR) services market in 2024. Asia-Pacific is predicted to be the fastest-growing region in the forecast period. The regions covered in the health economics and outcomes research (HEOR) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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What Is Covered In The Health Economics and Outcomes Research (HEOR) Services Market Global Market Report?
- Market Size Analysis: Analyze the Health Economics and Outcomes Research (HEOR) Services Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Health Economics and Outcomes Research (HEOR) Services Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Health Economics and Outcomes Research (HEOR) Services Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Health Economics and Outcomes Research (HEOR) Services Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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