Electric Shavers Market: Benefits of Convenience and Comfort with Increasing Attention Paid by Modern Man to Personal Grooming

Transparency Market Research observes that the global electric shavers market is likely to experience an upsurge in the coming years. The research report, titled “Electric Shavers Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024,” states that the increasing preference for electric shavers over manual ones is the primary factor driving the overall market. The research report includes a detailed explanation of the drivers and restraints impacting the overall market. Furthermore, the researchers have also studied the historical developments in the global market and compared them to the present-day situation of the market to explain the growth pattern of the overall market.

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The research points out that the comfort and convenience offered by electric shavers have become the focal point of their success in the recent years. The automated function of the razors combined with excellent safety features have resulted into continued uptake of these products. The growing number of men shifting their focus toward personal grooming are anticipated to make a significant contribution to the growth of the global market in the coming few years. The beauty-conscious women are also fueling the market’s growth. The efficiency of electric razors in minimizing scrapes, cuts, and other injuries as opposed to manual razors has made a significant impact on the sales of shavers. Several consumers are opting for electric shavers as they save time and do not require extra expenditure on creams and gels. Thus, the overall cost savings in electric shavers are greater than in manual razors, which is also boosting the growth of the overall market.

Geographically, the global electric shavers market is segmented into North America, Asia Pacific, Europe, and Rest of the World. The rising disposable incomes of consumers, changing lifestyles and increasing attention towards personal care have fueled the growth of electric shavers market in Asia Pacific. The huge population base of China and India have also made a significant impact on the emergence of this market in the region.

Some of the leading players operating in the global electric shavers market are Spectrum Brands Holdings, Inc., Conair Corporation, Procter & Gamble, Koninklijke Philips Electronics N.V., The Gillette Company, Braun GmbH, Wahl Clipper Corporation, and Remington Products Company. The research report provides a clear understanding of the competitive landscape present in the global market. The report uses Porter’s five forces analysis to determine the bargaining power of suppliers and buyers, threat of new entrants, and the threat of substitutes. The research report also documents the financial outlook of the players and offers an insight into the research and development activities of these companies that will decide their future.

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