Press release
Marketing Cloud Platform Global Market Report 2025: Growth Fueled by Digital Transformation Initiatives, Multichannel Marketing Campaigns and Increasing Emphasis on AI and ABM
Marketing Cloud Platform Global Market
Anticipate a Rapid Growth in Marketing Cloud Platform Global Market by 2025 with an expected Market Size of $14.24 Billion and an impressive CAGR of 8.3%
What Is The Projected Market Size Of The Global Marketing Cloud Platform Global Market Report 2025 And Its Growth Rate?
The global marketing cloud platform market has been experiencing substantial growth in recent years.
- The market grew strongly from $13.15 billion in 2024 to a forecasted $14.24 billion in 2025, indicating a compound annual growth rate (CAGR) of 8.3%.
- Factors such as digital transformation initiatives, data-driven marketing strategies, multichannel marketing campaigns, customer experience enhancement, and demand for marketing automation contributed to this historic growth.
- The future looks even brighter, with a projected growth to $22.11 billion in 2029 at a CAGR of 11.6%.
- The forecast period's growth can be attributed to integration of AI, emphasis on account-based marketing, privacy and compliance concerns, rise of conversational marketing, and shift towards outcome-based marketing.
What Is Driving The Growth In The Marketing Cloud Platform Global Market Report 2025?
The growth of the marketing cloud platform market is being significantly driven by an increase in social media advertising. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have emerged as vital channels for promoting products or services. The marketing cloud platform aids in enhancing social media marketing by increasing email marketing goals, tracking customer interaction on social media, and providing automation to the marketing process. Data from the Singapore-based online reference library DataReportal indicates that Linkedin's ad reach increased by 19.3% in 2022 and 2023, along with a 15.5% increase in Twitter's ad reach and a 36.9% increase in Snapchat's ad reach during the same period. This increased utilization of social media advertising is expected to continue fueling the growth of the marketing cloud platform market.
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Who Are the Key Players Driving Marketing Cloud Platform Global Market Report 2025 Growth?
Major players in the marketing cloud platform market include:
- Salesforce Inc.
- Adobe Inc.
- Oracle Corporation
- Pegasystems Inc.
- HubSpot Inc.
- International Business Machines Corporation
- Cision Ltd.
- Redpoint Global Inc.
- Infusion Software Inc.
- Zen Cloud Technologies
- Insider Pte. Ltd.
- Etrigue Corp.
- Optimizely Inc.
- WebEngage Technologies Private Limited
- MoEngage Inc.
- CleverTap Inc.
- Braze Inc.
- Leanplum Inc.
- Airship Inc.
- Iterable Inc.
- Sailthru Inc.
- Bluecore Inc.
- Listrak Inc.
- Segment Inc.
- Tealium Inc.
- mParticle Inc.
- Treasure Data Inc.
- BlueConic Inc.
- SmarterHQ Inc.
What Are The Key Trends In The Marketing Cloud Platform Global Market Report 2025?
Key trends in the marketing cloud platform market forecast period include:
- Focus on account-based marketing (ABM)
- Enhanced customer journey mapping
- Integration of voice search optimization
- Augmented reality (AR) and virtual reality (VR) experiences
- Strategic partnerships and ecosystem expansion
What Are The Segments Of The Global Marketing Cloud Platform Global Market Report 2025?
The marketing cloud platform market report includes-
1) By Component: Platforms, Services
2) By Solution: Digital marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
Which Region Leads The Marketing Cloud Platform Global Market Report 2025?
North America held the largest market share in the marketing cloud platform market in 2024. However, the fastest-growing region in the global marketing cloud platform market during the forecast period is projected to be Asia-Pacific. The regions covered in the marketing cloud platform market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Marketing Cloud Platform Global Market Report 2025 Global Market Report?
- Market Size Analysis: Analyze the Marketing Cloud Platform Global Market Report 2025 size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Marketing Cloud Platform Global Market Report 2025 for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Marketing Cloud Platform Global Market Report 2025 growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Marketing Cloud Platform Global Market Report 2025.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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