Printed Signage Global Market Poised to Reach $42.43 Billion by 2029, Amid a CAGR of 3.2%, Propelled by Personalization and E-commerce Trends

Discover the projected growth, key market drivers, and prominent trends in the global printed signage market, forecasted through 2025 and beyond.

What Is The Projected Market Size Of The Global Printed Signage Market And Its Growth Rate?
• The printed signage market has grown from $36.82 billion in 2024 to be expected to reach $37.46 billion in 2025 at a CAGR of 1.7%.
• The market growth is spurred by traditional advertising demand, retail and point-of-sale displays, corporate branding needs, and wayfinding, among others.
• Steady growth is expected to continue in the next few years, with the market projected to grow to $42.43 billion in 2029 at a CAGR of 3.2%.

What Is Driving The Growth In The Printed Signage Market?
The evolution of the printed signage market is significantly influenced by the increasing focus of the retail industry on advertising. As retailers continue to seek effective ways to communicate their brand message, highlight products or promotions, and create an appealing shopping environment, printed signage is viewed as a viable tool. An example of this trend is Amazon's advertising and promotional costs, which amounted to $16.9 billion, $20.6 billion, and $20.3 billion in 2021, 2022, and 2023, respectively.

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Who Are The Key Players Driving Printed Signage Market Growth?
Major companies operating in the printed signage market include:
• Avery Dennison Corporation
• Spandex Ltd.
• Igepa group GmbH & Co. KG
• Orafol Europe GmbH
• Kelly Signs Inc.
• Lintec Corporation
• 3A Composites Holding AG
• Signs Express Ltd.
• EhKo Sign Industries Kft.
• Identity Group.

What Are The Key Trends In The Printed Signage Market?
Key market trends include:
• Exploration of 3D printing for signage
• Integration of augmented reality (AR) in signage design
• Focus on indoor air quality in signage materials
• Growth in demand for wayfinding signage
• Application of artificial intelligence (AI) in content optimization.

What Are The Segments Of The Global Printed Signage Market?
The global printed signage market is segmented by:
1) Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types
2) Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies
3) Application: Indoor, Outdoor
4) End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals

Which Region Leads The Printed Signage Market?
North America held the largest share of the printed signage market in 2024, and the trend is expected to continue. The report also covers other key regions such as Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa.

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What Is Covered In The Printed Signage Global Market Report?

The report offers a comprehensive view of the printed signage market, analyzing the market size by key regions, product types, and applications. It identifies various subsegments for effective categorization, focuses on the primary players, examines individual growth trends, and evaluates contributions of different segments to overall market growth. It further details the critical factors driving market growth, assesses challenges and risks, and outlines competitive developments in the market.

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