3D Secure Pay Authentication Market: Turning Opportunities Into Growth | Visa Inc, Gemalto, Worldline.

IMR posted new studies guide on 3D Secure Pay Authentication Market Insights with self-defined Tables and charts in presentable format. In the Study you may locate new evolving Trends, Drivers, Restraints, Opportunities generated via targeting market related stakeholders. The boom of the 3D Secure Pay Authentication marketplace became specifically driven with the aid of the growing R&D spending internationally.

Some of the Top Leading Key Players:

• Visa Inc. (USA)
• Mastercard Incorporated (USA)
• The American Express Company (USA)
• ENTERSEKT (South Africa)
• Broadcom Inc. (USA)
• Medium (Estonia)
• SIA SpA (Italy)
• Fiserv Inc. (USA)
• Cardknox Development Inc. (the USA)
• Marqeta Inc. (the USA)
• Gemalto (Netherlands)
• Adyen (Netherlands)
• Nets Group (Denmark)
• Worldline (France)
• Cybersource (USA)
• Discover Financial Services (USA) and other major players.

3D Secure Pay Authentication Market Size Was Valued at USD 815.39 Million in 2023 and is Projected to Reach USD 2286.71 Million by 2032, Growing at a CAGR of 12.14% From 2024-2032

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The 3D Secure Pay Authentication sector focuses on a security mechanism aimed at enhancing authentication for online card payments. It includes verifying the cardholder during the payment procedure, lowering the chances of fraud and improving transaction safety. Launched by prominent card networks like Visa (Verified by Visa) and Mastercard (Mastercard SecureCode), 3D Secure guarantees that only authorized individuals can finalize a transaction.

The 3D Secure protocol greatly diminishes online fraud by confirming the identity of the cardholder prior to processing the payment. It increases consumer trust and elevates confidence in online shopping platforms. Furthermore, it assists merchants in reducing chargeback expenses while adhering to regulatory standards, such as the Payment Services Directive 2 (PSD2) in Europe.

Segmentation Analysis of the 3D Secure Pay Authentication Market:

By Type

• Access Control Server
• Merchant Plug-in
• Others

By Application

• Merchant & Payment Processors
• Banks

3D Secure Pay Authentication Market Trend Analysis
The market is propelled by the rapid expansion of e-commerce, leading to a need for strong payment security measures. With the increase in cybersecurity threats, companies and financial organizations are implementing 3D Secure systems to reduce risks and protect sensitive customer information. Regulatory requirements, like Europe's Payment Services Directive 2 (PSD2), have propelled the implementation of robust customer authentication practices. At the same time, technological progress, such as AI-powered fraud prevention and biometric verification, is enhancing the efficiency and attractiveness of 3D Secure systems.

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Key Industry Developments in the 3D Secure Pay Authentication Market:

• In April 2023, Visa announced it is partnering with PayPal and Venmo to pilot Visa+, an innovative service that aims to help individuals move money quickly and securely between different person-to-person (P2P) digital payment apps. Later this year, Venmo and PayPal users in the US will be able to start moving money seamlessly between the two platforms.

Regional Analysis

North America is dominating the 3D Secure Pay Authentication Market.

Geographically, the distinctive analysis of consumption, revenue, market share, and growth rate of the subsequent areas:

• North America (U.S., Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
• Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)

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Strategic Points Covered in Table of Content of 3D Secure Pay Authentication Market:
Chapter One: Introduction
Chapter Two: Executive Summary
Chapter Three: 3D Secure Pay Authentication Market Landscape
Chapter Four: 3D Secure Pay Authentication Market by Type
Chapter Five: 3D Secure Pay Authentication Market by Application
Chapter Six: Company Profiles and Competitive Analysis
Chapter Seven: Global 3D Secure Pay Authentication Market by Region
Chapter Eight: Analyst Viewpoint and Conclusion
Chapter Nine: Research Methodology

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