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Protein Powder Market: Soaring Demand and Impressive Projected Growth
Protein Powder Market
The protein powder market has witnessed a robust growth in recent years:
• The market size has expanded from $26.94 Billion in 2024 to $28.82 Billion in 2025 at a CAGR of 7.0%. This growth has been primarily credited to evolving dietary habits, mounting demand for sports nutrition, surge in vegetarian and vegan diets, fitness industry advancements, and exponential growth in e-commerce.
• The market is predicted to grow remarkably further to $39.39 Billion in 2029 at a CAGR of 8.1%. This growth can be attributed to rising health consciousness, increasing aging population, swelling disposable income, and the trends of customization and personalization, digital health, and fitness platforms.
What Is Driving The Growth In The Protein Powder Market?
The surge in the number of fitness enthusiasts is expected to propel the protein powder market. Fitness enthusiasts, dedicated to their physical well-being, view food as essential to their overall well-being and use protein powder to aid weight loss and muscle toning. As per the 2022 IHRSA Health Club Consumer Report shared by the International Health, Racquet & Sportsclub Association, a US-based global community of health and fitness professionals, more than 1 out of 5 Americans belonged to a health club or fitness studio in 2022, reaching 66.5 million consumers with a growth rate of 3.6%. This indicates the significant role of rising number of fitness enthusiasts in driving the protein powder market's growth.
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Who Are the Key Players Driving Protein Powder Market Growth?
The major corporations in the protein powder market are:
• NutraBio
• Amway Corp.
• Abbott Laboratories
• Glanbia Plc.
• Herbalife International of America Inc.
• Vitaco Health Limited
• ABH Pharma Inc.
• Makers Nutrition LLC
• GNC Holdings LLC
• Atlantic Multipower UK Limited
• Melaleuca Inc.
• Dalblads Nutrition AB
• BPI Sports LLC
• MusclePharm Corporation
• CytoSport Inc.
What Are The Key Trends In The Protein Powder Market?
Key trends in the Protein Powder Market include:
• Plant-based dominance
• Incorporation of functional ingredients
• Focus on clean label and transparency
• Consumer demand for personalization and customization
• Shift towards cognitive and mental health considerations
What Are The Segments Of The Global Protein Powder Market?
The protein powder market is segmented as follows:
• By Type: Casein Protein, Whey Protein, Egg Protein, Soy Protein
• By Flavor: Chocolate, Cookies And Cream, Vanilla, Strawberry, Other Flavors
• By Sources: Plant Sources, Animal Sources
• By Distribution Channel: Nutrition Stores, Super markets, Chemists, Online, Other Channels
• By End Use: Dietary Supplements, Food And Beverages, Pharmaceuticals, Other Uses
Which Region Leads The Protein Powder Market?
North America emerged as the largest region in the protein powder market in 2024. Furthermore, Asia-Pacific is set to be the fastest-growing region in the protein powder market during the forecast period. The regions covered in the report encompass Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Protein Powder Market Global Market Report?
- Market Size Analysis: Analyze the Protein Powder Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Protein Powder Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Protein Powder Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Protein Powder Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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