Maternity Wear Market Set to Reach USD 26.72 Billion by 2030

The 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 was valued nearly US$ 19.90 Bn in 2023. Maternity Wear Market size is estimated to grow at a CAGR of 4.3% & is expected to reach at US$ 26.72 Bn. by 2030.

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

Maternity wear is specially designed to provide comfort and style to expecting mothers. It features flexible fabrics like elastane and spandex, which offer a loose yet snug fit during pregnancy. With the growing number of pregnant working women and an increased emphasis on fashion, the demand for maternity apparel has become diverse, catering to casual, formal, and nightwear categories. Leading brands like Gap, H&M, Seraphine, and Thyme Maternity are spearheading this market with innovative designs and customer-centric products.

𝐖𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐲𝐨𝐮𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 𝐭𝐨𝐝𝐚𝐲: https://www.maximizemarketresearch.com/request-sample/145717/

𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭:

The maternity wear market's growth is fueled by factors such as increasing fashion awareness among new mothers and the rising population of pregnant working women in both developed and emerging markets. Traditionally, maternity wear focused on functionality over style, but recent years have seen a shift towards fashionable designs. This trend is further amplified by the growing influence of social media, celebrity endorsements, and the convenience of online shopping platforms like Myntra, Jabong, and Asos, which offer a wide range of affordable maternity wear.

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:

Emerging trends in the maternity wear market include the integration of high-quality fabrics for better comfort and fit, the launch of exclusive maternity lines by brands, and the growing popularity of online retail channels. Notably, labels like Mamalicious and New Look Maternity are setting benchmarks with their specialty collections tailored for petite and tall expectant mothers. Additionally, the rise of nightwear with elastic fabrics and designer maternity wear is capturing the attention of women who prioritize comfort and style.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭:

𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦

Vietnam's maternity wear market is witnessing growth due to the increasing adoption of Western culture, urbanization, and rising disposable income. Major players like 𝐌𝐨𝐭𝐡𝐞𝐫𝐜𝐚𝐫𝐞 and 𝐀𝐒𝐎𝐒 are focusing on expanding their retail footprint in Vietnam. Local brands are also leveraging e-commerce to reach a broader audience.

𝐓𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐜𝐚𝐧 𝐄𝐧𝐪𝐮𝐢𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://www.maximizemarketresearch.com/inquiry-before-buying/145717/

𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝

Thailand has become a hub for maternity wear, with an increasing number of brands offering sustainable and affordable options. The market is further bolstered by the popularity of eco-friendly fabrics. Companies like 𝐇&𝐌 and 𝐙𝐚𝐫𝐚 are launching maternity collections tailored to the local market.

𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧

Japan's low birth rate is counterbalanced by the increasing demand for high-quality maternity wear among working mothers. Companies such as 𝐔𝐍𝐈𝐐𝐋𝐎 and 𝐌𝐮𝐣𝐢 are focusing on innovative designs and fabrics to cater to this segment. Mergers like the partnership between 𝐍𝐢𝐭𝐨𝐫𝐢 𝐂𝐨., 𝐋𝐭𝐝. and 𝐅𝐚𝐬𝐭 𝐑𝐞𝐭𝐚𝐢𝐥𝐢𝐧𝐠 𝐂𝐨., 𝐋𝐭𝐝. have further streamlined the supply chain in the region.

𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚

The South Korean maternity wear market is characterized by its emphasis on fashion-forward and functional clothing. Key players, including 𝐒𝐚𝐦𝐬𝐮𝐧𝐠 𝐂&𝐓 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐆𝐫𝐨𝐮𝐩, have been acquiring smaller brands to consolidate their market position. The focus is also shifting towards collaborations with brands.

𝐔𝐩𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞

Singapore's maternity wear industry is growing rapidly due to the country's affluent consumer base and demand for premium maternity wear. Recent developments include 𝐌𝐨𝐭𝐡𝐞𝐫𝐜𝐚𝐫𝐞'𝐬 partnership with leading online platforms to strengthen its omnichannel presence. Sustainable options are also gaining traction among consumers.

𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒

The US maternity wear market remains one of the largest driven by innovations in product offerings and diverse fashion trends. Brands like 𝐀 𝐏𝐞𝐚 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐨𝐝 and 𝐒𝐞𝐫𝐚𝐩𝐡𝐢𝐧𝐞 are introducing inclusive sizes and advanced fabric technologies. Mergers like 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲'𝐬 acquisition by 𝐌𝐚𝐫𝐪𝐮𝐞𝐞 𝐁𝐫𝐚𝐧𝐝𝐬 have also shaped the market landscape.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞

Europe's maternity wear market is flourishing due to the increasing adoption of workwear and leisurewear among expectant mothers. Companies such as 𝐕𝐞𝐫𝐭𝐛𝐚𝐮𝐝𝐞𝐭 and 𝐉𝐨𝐉𝐨 𝐌𝐚𝐦𝐚𝐧 𝐁é𝐛é are leading the way with their sustainable and chic collections. Key markets like Germany, the UK, and France are witnessing high penetration of e-commerce channels.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐚 𝐅𝐫𝐞𝐞 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: 𝐅𝐮𝐥𝐥 𝐓𝐎𝐂, 𝐓𝐚𝐛𝐥𝐞𝐬, 𝐅𝐢𝐠𝐮𝐫𝐞𝐬 & 𝐂𝐡𝐚𝐫𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞𝐝 @ https://www.maximizemarketresearch.com/request-sample/145717/

𝐑𝐞𝐜𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭

𝐌𝐨𝐭𝐡𝐞𝐫𝐜𝐚𝐫𝐞 expanded its operations in Southeast Asia through strategic partnerships with local distributors.

𝐇&𝐌 launched a sustainable maternity wear line made from organic cotton, targeting eco-conscious consumers.

𝐀𝐒𝐎𝐒 invested in augmented reality technology to enhance the online shopping experience for maternity wear.

𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 restructured its operations post-acquisition by 𝐌𝐚𝐫𝐪𝐮𝐞𝐞 𝐁𝐫𝐚𝐧𝐝𝐬, focusing on product innovation.

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭:

by Product

Outerwear
Innerwear
Nightwear

by Distribution Channel

Online sales
Offline

𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐀𝐛𝐨𝐮𝐭 𝐓𝐡𝐢𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐥𝐞𝐚𝐬𝐞 𝐕𝐢𝐬𝐢𝐭: https://www.maximizemarketresearch.com/market-report/maternity-wear-market/145717/

𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬 𝐨𝐟 𝐌𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐖𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞?

Seraphine
Firstcry
H&M
Asos
Mamacouture
House of Napius
GAP
Hotmilk Lingerie
Pinkblush Maternity
Belabumbum
Others

𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

♦ Linear Actuators Market https://www.maximizemarketresearch.com/market-report/global-linear-actuators-market/40716/

♦ U.S. Flavors Market https://www.maximizemarketresearch.com/market-report/u-s-flavors-market/114464/

♦ Wafer Biscuits Market https://www.maximizemarketresearch.com/market-report/global-wafer-biscuits-market/116322/

♦ Balsa Core Material Market https://www.maximizemarketresearch.com/market-report/balsa-core-material-market/13237/

♦ In Vitro Diagnostics Quality Control Market https://www.maximizemarketresearch.com/market-report/in-vitro-diagnostics-quality-control-market/161874/

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

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