Skin Care Masks Market 2025: Why You Should Invest In This Market?

Allied Market Research published a report, titled, "Skin Care Masks Market by Product Type (Sheet Masks, Clay Masks, Peel-Off Masks, Thermal Masks and Others), Ingredients (Natural/Organic and Synthetic), Packaging (Tube, Sachet and Bottle), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Departmental Stores, Online Sales Channel and Others): Global Opportunity Analysis and Industry Forecast, 2024-2034". According to the report, the skin care masks market was valued at $8.2 billion in 2023, and is estimated to reach $14.6 billion by 2034, growing at a CAGR of 5.4% from 2024 to 2034.

Prime determinants of growth

Increased consumer awareness regarding skincare and self-care routines has led to a surge in demand for effective, at-home treatments such as skin care masks. The popularity of natural and organic ingredients, such as aloe vera, green tea, and plant-based oils, has attracted consumers seeking chemical-free alternatives. Technological advancements, including AI-powered skin analysis and personalized mask recommendations, have further boosted consumer interest by providing customized skincare solutions.

The rise in disposable income and changing lifestyles, particularly among millennials and Gen Z, has created a large consumer base willing to invest in premium skincare masks products, thus driving the market growth. In addition, the impact of social media, beauty bloggers, and influencers has played a significant role in promoting new skin care masks products in recent times. Regulations ensuring product safety and ingredient transparency, especially in markets such as South Korea and the EU, have contributed to the steady expansion of the global skin care masks market.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐭 https://www.alliedmarketresearch.com/request-sample/A113647

The sheet masks segment held the highest market share in 2023

Based on product type, the sheet masks segment held the highest market share in 2023 due to their convenience, ease of use, and affordability. These masks are pre-soaked in serums or lotions and offer a quick skincare solution without the need for additional preparation. Popular in regions such as Asia-Pacific, sheet masks cater to busy consumers seeking effective at-home treatments. Their single-use packaging, variety of formulations, and ability to address specific skin concerns have made them highly preferred among consumers. Moreover, the influence of beauty influencers and social media has increased their visibility, driving widespread adoption across different age groups and demographics globally.

The sachet segment held the highest market share in 2023

Based on the packaging, the sachet segment held the highest market share in 2023 owing to affordability, convenience, and single-use nature. Sachets are cost-effective for both manufacturers and consumers, offering an attractive option for mass production and distribution.

The small, portable size allows easy storage and travel, appealing to on-the-go consumers. Moreover, sachets provide flexibility in terms of product variety and sampling, helping brands reach a broader audience. The one-time use format is ideal for consumers looking to try different products without purchasing full-sized options, contributing to the widespread popularity of sachet packaging.

𝐋𝐈𝐌𝐈𝐓𝐄𝐃-𝐓𝐈𝐌𝐄 𝐎𝐅𝐅𝐄𝐑 (𝐓𝐢𝐥𝐥 30 𝐉𝐀𝐍 2025) - 𝐁𝐮𝐲 𝐍𝐨𝐰 & 𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 https://www.alliedmarketresearch.com/checkout-final/5341ab48300dce22100192a80e38fb8c

The hypermarkets/supermarkets segment held the highest market share in 2023

Based on the distribution channel, the hypermarkets/supermarkets segment held the highest market share in 2023. Most consumers prefer buying skin care masks from hypermarkets and supermarkets owing to the convenience and wide selection of skin care masks availability. These retail locations provide easy access to a variety of brands and mask types, which allows consumers to compare products and make informed choices.

The ability to browse through different options in person, without the need for online orders or waiting for delivery, tends to attract many shoppers. In addition, these stores offer promotions and discounts, making products more affordable. The physical presence of knowledgeable staff helps customers select the best products, further driving sales in hypermarkets and supermarkets. All such factors make hypermarkets/supermarkets the preferred shopping destinations for skin care masks.

Asia-Pacific led the market share in 2023

Based on region, Asia-Pacific held the highest market share in terms of revenue in 2023. The demand for skin care masks is high in the Asia-Pacific region owing to strongly followed skincare routines and a growing focus on beauty and wellness among consumers.

Countries such as South Korea, Japan, and China are major markets, where consumers prioritize daily skincare routines and innovative products. The popularity of sheet masks has surged especially due to convenience, affordability, and ability to address specific skin concerns. Rise in disposable income, increasing awareness of skincare benefits, and influence from beauty influencers has significantly contributed to growing demand for skin care masks. Furthermore, the availability of both traditional and modern ingredients attracts a wide range of consumers in the region.

Players: -
L'Oreal Group
Unilever
Estee Lauder Companies Inc.
Procter & Gamble
Johnson & Johnson
Shiseido Company, Limited
Amorepacific Corporation
Kose Corporation
Natura &Co
Beiersdorf AG

𝐄𝐧𝐪𝐮𝐢𝐫𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐛𝐮𝐲𝐢𝐧𝐠: https://www.alliedmarketresearch.com/purchase-enquiry/A113647

Recent Industry Developments

In April 2023, L'Oreal SA acquired Aesop, a luxury cosmetics brand in Australia for USD 2.5 billion, to strengthen the presence of Aesop globally. This acquisition is anticipated to expand the clay-based face masks infused with aloe vera and plant extracts globally.

In January 2022, Oscar Mayer introduced bologna-inspired hydrogel sheet face masks on Amazon in the U.S. to increase its online presence in the region.

In August 2021, Kanebo, a subsidiary of Kao Corporation, launched the smile performer mask to expand its product portfolio with items that have a reduced environmental impact. The mask is made from cotton by-products with biodegradable properties.

𝐊𝐧𝐨𝐰 𝐌𝐨𝐫𝐞- https://www.alliedmarketresearch.com/skin-care-masks-market-A113647

𝐓𝐑𝐄𝐍𝐃𝐈𝐍𝐆 𝐑𝐄𝐏𝐎𝐑𝐓𝐒 :-
𝐇𝐚𝐧𝐝𝐡𝐞𝐥𝐝 𝐅𝐚𝐧𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 https://www.alliedmarketresearch.com/handheld-fans-market-A17759
𝐇𝐨𝐦𝐞 𝐑𝐞𝐡𝐚𝐛𝐢𝐥𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 https://www.alliedmarketresearch.com/home-rehabilitation-products-market-A16857

Contact:
Davin Correa
1209 Orange Street,
Corporation Trust Center,
Wilmington, New Castle,
Delaware 19801 USA.
Int'l: +1-503-894-6022
Toll Free: +1-800-792-5285
Fax: +1-800-792-5285
help@alliedmarketresearch.com
Web: www.alliedmarketresearch.com
Allied Market Research Blog: https://blog.alliedmarketresearch.com
Follow Us on | Facebook | LinkedIn | YouTube |

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

This release was published on openPR.