Rapid Growth of Self-Service BI Market: Insights on Market Size, Key Players, Trends and Drivers

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The global self-service BI market is experiencing a significant growth and presents compelling opportunities driven by rise in data-driven decision making and increasing integration of artificial intelligence and machine learning.

What Is The Projected Market Size Of The Global Self-Service BI Market And Its Growth Rate?
• The market size has grown rapidly from $11 billion in 2024 to $12.52 billion in 2025 at a CAGR of 13.8%.
• The rise can be attributed to growth in data-driven decision making, emphasis on user empowerment in data analysis, and increase in business users as data consumers.
• The market size is forecasted to reach $24.87 billion in 2029 at a CAGR of 18.7%.
• Key trends include adoption of augmented analytics, focus on data governance and security, and growing use of natural language processing for querying and reporting.

What Is Driving The Growth In The Self-Service BI Market?
The self-service BI market growth is being propelled by rise in adoption of cloud computing services in businesses. Companies globally have been shifting towards cloud-based operations to enhance scalability and lower costs. Major business intelligence data is stored in the cloud for data security and providing shared data resources to internet-connected systems. For instance, in 2022, according to Google Cloud, a US-based cloud computing provider, 76% of people used public cloud services, including multiple cloud services, an increase from 56% in 2021.

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Who Are the Key Players Driving Self-Service BI Market Growth?
• Microsoft Corporation
• The International Business Machines Corporation (IBM)
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Alteryx Inc.
• Birst Inc.
• BOARD International S.A.

What Are The Key Trends In The Self-Service BI Market?
• Self-service BI for real-time data analytics
• Mobile and collaborative features in self-service BI platforms
• Integration with data preparation and data wrangling tools
• Customization and personalization in self-service BI dashboards
• Use of self-service BI in embedded analytics for applications

What Are The Segments Of The Global Self-Service BI Market?
• By Component: Solutions, Services
• By Deployment: On-Premise, Cloud
• By Application: Sales And marketing, Customer Engagement And Analysis, Fraud and Security Management, Risk and Compliance Management, Predictive Asset Maintenance, Operations Management, Supply Chain Management and Procurement, Other Applications

Which Region Leads The Self-Service BI Market?
North America was the largest region in the self-service BI market in 2024. As for future growth, Asia-Pacific is projected to be the fastest-growing region. Regions covered in the self-service BI market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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What Is Covered In The Self-Service BI Market Global Market Report?

- Market Size Analysis: Analyze the Self-Service BI Market size by key regions, countries, product types, and applications.

- Market Segmentation Analysis: Identify various subsegments within the Self-Service BI Market for effective categorization.

- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.

- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.

- Market Contribution: Evaluate contributions of different segments to the overall Self-Service BI Market growth.

- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.

- Industry Challenges: Analyze challenges and risks affecting the Self-Service BI Market.

- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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