Press release
In-Game Advertising Market: Rapid Growth Driven by Mobile Gaming and Innovative Ad Formats
In-Game Advertising Market Size
What Is The Projected Market Size Of The Global In-Game Advertising Market And Its Growth Rate?
• In 2024, the in-game advertising market size was $9.84 billion.
• The market is expected to grow at a CAGR of 12.0% to $11.02 billion in 2025.
• The market size is projected to reach $18.17 billion in 2029 at a CAGR of 13.3%.
• Key drivers include the development of gaming platforms, acceptance of in-game advertising, and increased investment in the gaming industry.
• Notable trends include monetization for game developers, engaging ad formats, e-sports and live events, and rise in gaming audience.
What Is Driving The Growth In The In-Game Advertising Market?
The surge in smartphone users worldwide is propelling the growth of the in-game advertising market. Smartphones allow advertisers and marketers to carry out mobile-centered marketing campaigns, reaching a wider targeted audience and generating high income. The International Telecommunication Union reports that as of November 2022, 73% of people aged 10 and above had access to a smartphone, 7% more than those with an internet connection. This rise in smartphone use boosts the in-game advertising market's growth.
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Who Are the Key Players Driving In-Game Advertising Market Growth?
• Anzu Virtual Reality Ltd
• Electronic Arts Inc.
• MediaSpike Inc.
• ironSource Ltd
• Motive Interactive Inc,
• Playwire LLC
• WPP Plc.
• Activision Blizzard Media Ltd
• Blizzard Entertainment Inc
• AdInMo Ltd,
• Flurry Inc.
What Are The Key Trends In The In-Game Advertising Market?
• Monetization strategies for game developers.
• Development of interactive and engaging ad formats.
• Growth and popularity of e-sports and live events.
• Brand partnerships and sponsorships in the gaming industry.
• Rising global gaming audience.
What Are The Segments Of The Global In-Game Advertising Market?
• By Type: Static Ads, Dynamic Ads, Advergaming
• By Platform: Mobile, Computing, Console
• By Applications: Online, Standalone
Which Region Leads The In-Game Advertising Market?
North America held the largest share of the in-game advertising market in 2024. The report covers other key regions, including Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa.
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What Is Covered In The In-Game Advertising Market Global Market Report?
- Market Size Analysis: Analyze the In-Game Advertising Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the In-Game Advertising Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall In-Game Advertising Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the In-Game Advertising Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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