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Exploring the Expanding Horizons of the Global Health and Hygiene Packaging Market

01-22-2025 05:35 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Towards Packaging

Exploring the Expanding Horizons of the Global Health

The global health and hygiene packaging market has witnessed remarkable growth in recent years, reaching a valuation of US$ 111.00 billion in 2023. This burgeoning sector is projected to achieve a market size of US$ 221.90 billion by 2034, with a compound annual growth rate (CAGR) of 6% anticipated during the forecast period from 2024 to 2034.

This growth underscores the increasing emphasis on health, wellness, and sanitation worldwide, driven by evolving consumer preferences, urbanization, and the growing focus on personal care. Packaging, which serves as a critical interface between products and consumers, is becoming more innovative, sustainable, and functional to meet diverse demands in this sector.

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Drivers of Growth: Changing Lifestyles and Urbanization

Urbanization and shifting lifestyles have redefined consumer behavior in recent decades. A rising awareness of personal hygiene and wellness, coupled with the hectic schedules of urban populations, has led to higher consumption of health and hygiene products. From personal care essentials to sanitary products and healthcare items, the demand for packaging solutions that ensure safety, convenience, and sustainability is surging.

This shift is further fueled by the increasing population density in urban areas, where easy-to-use, portable, and durable packaging is vital for daily consumption. The trend also aligns with consumers' preference for products that offer eco-friendly and recyclable packaging options, a factor driving innovation across the market.

Strategic Advances by Industry Players

The competitive landscape of the health and hygiene packaging market is marked by the active engagement of key players in adopting strategies to bolster their market positions. Inorganic growth strategies such as mergers and acquisitions are playing a pivotal role in this context. These strategies are aimed at fostering innovation, expanding product portfolios, and enhancing production capabilities to cater to growing global demand.

For instance, several companies are investing in advanced technologies to improve the quality and efficiency of packaging solutions. This includes incorporating smart packaging features, sustainable materials, and enhanced durability, all of which are becoming essential in meeting consumer expectations.

Why This Market Matters

Health and hygiene packaging is more than just a growing industry; it is a cornerstone of modern living. Its role in maintaining product integrity, promoting safety, and enhancing user experience is indispensable in today's fast-paced world. As global health consciousness continues to rise, the packaging industry must align with consumer priorities, emphasizing sustainable practices, innovation, and functionality.

Key Insights Shaping the Health and Hygiene Packaging Market

The global health and hygiene packaging market is undergoing a significant transformation, driven by dynamic regional growth, product innovation, and evolving consumer preferences. Here's an in-depth exploration of the major trends and insights that are shaping the market:

North America: The Market Leader in 2023

North America emerged as the dominant player in the health and hygiene packaging market in 2023, reflecting the region's high consumer awareness about health and hygiene products. The demand for premium packaging solutions is fueled by a strong preference for sustainability, safety, and convenience. Additionally, the presence of leading packaging manufacturers and advanced technologies has strengthened North America's leadership position.

Asia Pacific: Poised for Accelerated Growth

Asia Pacific is forecasted to experience significant growth during the forecast period. The region's expanding middle-class population, rising disposable incomes, and growing urbanization are key drivers. Countries such as India, China, and Indonesia are witnessing an increased focus on hygiene products, creating a surge in demand for innovative and cost-effective packaging solutions. Furthermore, the growing e-commerce sector in the region amplifies the need for durable and efficient packaging.

Product Type: Films and Sheets Dominate

In 2023, films and sheets accounted for the largest share of the market by product type. Known for their versatility, lightweight properties, and cost-effectiveness, films and sheets are extensively used for packaging hygiene and healthcare products. Their ability to offer enhanced protection against contamination and external elements has made them indispensable in the sector.

Form: Flexible Packaging Takes the Lead

The flexible packaging segment held the largest share of the health and hygiene packaging market in 2023. Its popularity is attributed to its adaptability, lightweight design, and ability to extend product shelf life. Flexible packaging solutions, such as pouches, sachets, and wraps, are increasingly preferred for their convenience and ease of storage, making them a go-to choice for both manufacturers and consumers.

Structure: Growth of the Non-Porous Segment

The non-porous segment is expected to grow at a significant rate over the forecast period. Non-porous materials, which provide superior protection against moisture, air, and contaminants, are becoming a preferred choice for health and hygiene products. Their application is critical in preserving product integrity, particularly in sensitive items such as medical supplies and personal care products.

Shipping Form: The Rise of Tertiary Packaging

In 2023, tertiary packaging accounted for a considerable share of the market. As a critical layer in the shipping process, tertiary packaging ensures the safe transportation of bulk health and hygiene products. Its robust design and focus on efficiency make it indispensable for manufacturers and distributors aiming to minimize damage and reduce costs during transit.

Distribution Channel: Dominance of Hypermarkets and Supermarkets

Hypermarkets and supermarkets led the global health and hygiene packaging market by distribution channel in 2023. These retail outlets offer consumers the convenience of accessing a wide variety of products under one roof. Their ability to showcase premium and eco-friendly packaging options further reinforces their appeal, making them a dominant force in the market.

End-Use Industry: Home Care and Toiletries on Top

The home care and toiletries segment emerged as the leading end-use industry in the health and hygiene packaging market in 2023. Rising consumer demand for products like detergents, cleaning agents, and personal care items has created a significant need for advanced packaging solutions. As households continue to prioritize hygiene, this segment is expected to maintain its dominance in the coming years.

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Advancing Sustainability in Healthcare and Packaging: Key Innovations in 2024
The healthcare and packaging industries are undergoing a transformative phase in 2024, with major players unveiling groundbreaking initiatives to enhance sustainability and innovation. From awards programs promoting eco-friendly practices to the development of recycled materials and innovative product solutions, the year has already seen remarkable progress. Here's a detailed look at these pioneering efforts shaping the future of healthcare and packaging.

DuPont Launches Tyvek Sustainable Healthcare Packaging Awards

In February 2024, DuPont, a global leader in chemical manufacturing, unveiled the Tyvek Sustainable Healthcare Packaging Awards. This global awards program aims to recognize and celebrate excellence in environmentally friendly packaging solutions.

The initiative invites applications from a diverse range of stakeholders, including pharmaceutical manufacturers, medical equipment producers, sterile packaging companies, healthcare facilities, academic institutions, and material recovery facilities. To qualify, participants must demonstrate significant accomplishments in sustainability, supported by measurable metrics. Moreover, eligible projects or solutions must have been implemented within 18 months prior to the award application entry date.

This awards program not only highlights DuPont's commitment to sustainability but also serves as a platform to inspire innovation and collaboration within the healthcare packaging industry.

Tekni-Plex Healthcare's Pioneering PET Blister Film

In January 2024, Tekni-Plex Healthcare, in collaboration with Alpek Polyester USA, LLC, made headlines by introducing the world's first pharmaceutical-grade Polyethylene Terephthalate (PET) blister film containing post-consumer recycled content.

This revolutionary product represents a significant step forward in sustainable packaging for the pharmaceutical industry. Designed to meet stringent regulatory and safety standards, the recycled-content PET blister film is set to be showcased at Pharmapack 2024, one of the industry's premier events. The innovation underscores Tekni-Plex Healthcare's dedication to integrating sustainability into its product offerings without compromising quality or performance.

NBi FlexPack's Flexible Packaging Manufacturing Facility

In February 2024, NBi FlexPack, a division of NBi Technologies, announced the launch of a state-of-the-art flexible packaging manufacturing facility in the United States.

The facility is focused on producing high-quality, customized flexible packaging solutions to cater to diverse market needs. By prioritizing sustainability and innovation, NBi FlexPack aims to provide tailored solutions that meet the evolving demands of healthcare and other industries. The establishment of this facility marks a significant milestone for the company, solidifying its position as a key player in the flexible packaging market.

Amcor and Avon Introduce AmPrima Plus Refill Pouch in China

In May 2024, Amcor plc, a global leader in packaging solutions, partnered with Avon Products, Inc., a renowned cosmetics brand, to launch the AmPrima Plus refill pouch for AVON Little Black Dress Classic Shower Gels in China.

This innovative packaging solution is designed to reduce water consumption and minimize the environmental footprint, aligning with the growing demand for sustainable consumer products. The refill pouch is not only lightweight and durable but also represents a significant step toward reducing single-use plastic waste.

The collaboration between Amcor and Avon highlights the potential for cross-industry partnerships to drive sustainable innovation, particularly in markets like China, where eco-conscious consumer behavior is on the rise.

Baner

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About Us

Towards Healthcare is a leading global provider of technological solutions, clinical research services, and advanced analytics to the healthcare sector, committed to forming creative connections that result in actionable insights and creative innovations. We are a global strategy consulting firm that assists business leaders in gaining a competitive edge and accelerating growth. We are a provider of technological solutions, clinical research services, and advanced analytics to the healthcare sector, committed to forming creative connections that result in actionable insights and creative innovations.

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