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Soaring Media Asset Management Market: Exponential Growth to Reach $16.31 Billion by 2019, Fueled by Advanced Search and Discovery Capabilities, a Rise in Digital Advertising, and Emerging Cloud-based Solutions
Unlock the Key Insights into the Media Asset Management Market Poised for Robust Growth Driven by the Stringent Need for Efficient Media Production and Distribution ProcessesWhat Is The Projected Market Size Of The Global Media Asset Management Market And Its Growth Rate?
•The media asset management market is witnessing rapid growth, with its size growing from $6.04 billion in 2024 to an astounding $7.22 billion in 2025, reflecting a roaring compound annual growth rate (CAGR) of 19.5%.
•This impressive growth during the historic period can be attributed to the heightened use of multimedia in marketing, globalization of media production, rising video content production, media rights and licensing complexity, and the indispensability of efficient archive and preservation mechanisms in the newsroom operations.
•The market size is expected to continue its upward trajectory, reaching $16.31 billion in 2029 with a further increased CAGR of 22.6%.
•The growth during the forecast period is largely driven by the advancements in search and discovery capabilities, emergence of hybrid work environments in media production, enhanced personalization in content delivery, effective integration with project management tools, and concentration on sustainability in media production.
What Is Driving The Growth In The Media Asset Management Market?
The extraordinary growth in digital advertising is catalyzing the expansion of the media asset management market. From increasing brand awareness to enabling customer engagement and aiding various business operations, digital advertising covers it all. Media asset management steps in to provide efficient solutions for archiving and storing video assets, and distributing vast volumes of multimedia content. Essential services like content security, fast and easy media file sharing, creating metadata, and allowing asset retrieval are provided by media asset management to digital advertising agencies. A case in point being the Interactive Advertising Bureau, a US-based media company, which reported an all-time high internet advertising revenue of $225 billion in April 2024, a 7.3% year-over-year (YoY) increase between 2022 and 2023. Therefore, such a surge in digital advertising will further escalate the demand for media asset management.
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Who Are the Key Players Driving Media Asset Management Market Growth?
•Amazon.com Inc.
•Dalet SA
•Imagen Ltd.
•Prime Focus Technologies Ltd.
•Sony Group Corporation
•Microsoft Corporation
•VSN Video Stream Networks SL
•Bynder BV
•Dell Inc.
•International Business Machines Corporation
•SI-MEDIASrl
•NEP Group
•Oracle Corporation
•Square Box Systems Ltd.
•Quantum Corporation
•Dalet Digital Media Systems
•Tedial SL
•Adam Software Inc.
•Canto Inc.
•Celum GmbH
•Cognizant Technology Solutions Corporation
•OpenText Corporation
•North Plains Systems Inc.
•QBank
•Webdam Inc.
•MediaBeacon Inc.
•IBM Corporation
•Widen Enterprises Inc.
•Adobe Inc.
•Hewlett Packard Enterprise
•Aprimo Inc.
•Salsify Inc.
•Nuxeo SA
•MediaValet Inc.
What Are The Key Trends In The Media Asset Management Market?
•Adoption of cloud-based media asset management (MAM) solutions
•Implementation of remote work collaboration tools
•Automated workflows
•Mobile accessibility
•Subscription-based pricing models
•Integration with editing software
•Media analytics for performance insights
What Are The Segments Of The Global Media Asset Management Market?
•By Deployment: On-Premise, Cloud (SaaS)
•By Organization Size: SMEs (Small And Medium Enterprises), Large Enterprises
•By End-User: Media And Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Other End-Users
Which Region Leads The Media Asset Management Market?
North America held the largest market share in the media asset management market in 2024. The fastest-growing region is expected to be Asia-Pacific during the forecast period. The market report covers all major regions, including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The Media Asset Management Market Global Market Report?
- Market Size Analysis: Analyze the Media Asset Management Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Media Asset Management Market for effective categorization.
- Key Player Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Media Asset Management Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Media Asset Management Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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