Press release
AdTech Global Market 2024: Encompassing Growth, Market Size, and Key Players
AdTech Global Market
What Is The Projected Market Size Of The AdTech Global Market And Its Growth Rate?
• The AdTech market size is anticipated to grow from $731.14 billion in 2024 to $795.41 billion in 2025, representing a compound annual growth rate (CAGR) of 8.8%.
• This growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, and mobile advertising surge.
• The AdTech market size is forecast to experience robust growth in the next few years, reaching $1153.39 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%.
What Is Driving The Growth In The AdTech Global Market Report 2024?
Increased digital advertising demand is expected to fuel the growth of the ad tech market. Digital advertising involves marketing products and services via online channels such as websites and streaming content. Brands and agencies utilize AdTech in digital advertising to purchase advertising space efficiently and effectively. According to a report shared by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech company, global digital advertising expenditures increased by a modest 2.4% in 2022 and are projected to reach $645 billion by 2024, up from $389 billion in 2022. Consequently, the escalating demand for digital advertising is propelling AdTech market growth.
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Who Are the Key Players Driving AdTech Global Market Growth?
• Google LLC
• Meta Platforms Inc.
• Oracle Corporation
• Criteo SA
• Adobe Inc.
• Amazon.com Inc.
• The Trade Desk
• Alibaba Group Holding Limited.
• Salesforce Inc.
• Telaria Inc.
• Mobvista Co. Ltd.
• Magnet Digital.io
• Microsoft Incorporation
• WPP plc
• Omnicom Group Inc.
• The Interpublic Group of Companies Inc.
• MediaMath Inc.
• 4INFO Inc.
• Adtile Technologies Incorporated
• Afilias Inc.
• Xandr Inc.
• mBlox Inc.
• Media.net
• Metaverse Mod Squad Inc.
• Neustar Inc.
• Newsmax Media Inc.
• OpenMarket Inc.
• OpenX Technologies Inc.
• OrangeSoda Inc.
• Proxim.ai Inc.
• Quantcast Corporation
• Magnite Inc.
• Taboola Inc.
• StackAdapt Inc.
What Are The Key Trends In The AdTech Global Market Report?
• Contextual advertising resurgence
• Blockchain for ad transparency
• Dynamic creative optimization (DCO)
• Shifting ad budgets to connected TV (CTV)
• Adaptive and context-aware advertising
• E-commerce integration
What Are The Segments Of The Global AdTech Market Report 2024?
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
Which Region Leads The AdTech Global Market Report 2024?
North America was the largest region in the Ad Tech market in 2024. Regions covered in the AdTech market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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What Is Covered In The AdTech Global Market Report 2024 Global Market Report?
• Market Size Analysis: Analyze the AdTech Global Market Report 2024 size by key regions, countries, product types, and applications.
• Market Segmentation Analysis: Identify various subsegments within the AdTech Global Market Report 2024 for effective categorization.
• Key Player Focus on key players to define their market value, share, and competitive landscape.
• Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
• Market Contribution: Evaluate contributions of different segments to the overall AdTech Global Market Report 2024 growth.
• Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
• Industry Challenges: Analyze challenges and risks affecting the AdTech Global Market Report 2024.
• Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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