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Regional Insights and Market Developments in the Global Beer Cans Industry

01-21-2025 06:07 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Towards Packaging

Regional Insights and Market Developments in the Global Beer

The global beer cans market is on a promising trajectory, with regions such as Asia Pacific and North America playing key roles in driving its growth. These regions benefit from distinct cultural shifts, economic development, and increasing consumer demand, all contributing to the expansion of the beer cans sector.

The global beer cans market has seen steady growth in recent years, with its value reaching approximately USD 12.77 billion in 2023. As the market continues to thrive, it is projected to expand significantly, with a forecasted reach of USD 19.14 billion by 2033. This growth corresponds to a compound annual growth rate (CAGR) of 4.13% from 2024 to 2033. The increasing global consumption of beer is one of the key drivers behind this upward trajectory, with more and more breweries turning to cans for their packaging solutions.

Download a Brochure of Beer Cans Market: https://www.towardspackaging.com/download-brochure/5206

Market Growth Drivers

Beer consumption is expected to continue its upward trend across the globe, and beer cans are becoming the preferred packaging option for manufacturers. One of the main reasons behind this preference is the ability of cans to offer extended shelf life, ease of transportation, and superior preservation of the beer's quality. Furthermore, cans are often used for special, limited-edition releases, including seasonal flavors and exclusive promotional events. This trend is expected to fuel the growth of the beer cans market during the forecast period.

Additionally, the environmental benefits associated with aluminum cans have contributed to their rising popularity. As sustainability becomes a more prominent concern for both consumers and manufacturers, aluminum's recyclability makes it a favored choice among beer brands looking to enhance their green credentials.

Regional Insights

Asia Pacific dominated the global beer cans market in 2023, with the region contributing the largest share to overall market revenue. The dominance can be attributed to the growing beer consumption in countries like China and India, where an emerging middle class is increasing demand for premium and varied beer options. The region's expanding manufacturing capacity and an increasing number of local and international breweries further support the demand for beer cans.

On the other hand, North America is expected to see significant growth in the beer cans market in the coming years. With well-established beer-drinking cultures and major beer manufacturers in countries like the United States and Canada, North America presents a lucrative market for the beer cans sector. The trend of craft breweries and the growing popularity of craft beers in the region are also likely to boost the demand for canned beer.

Market Segmentation

By Material:

The aluminum segment led the beer cans market in 2023, maintaining its dominant position in terms of market share. Aluminum cans offer a perfect balance of lightweight durability and effective insulation, making them the material of choice for beer packaging. The ability of aluminum to retain the flavor and aroma of beer, along with its recycling benefits, positions it as the go-to material for beer cans.

By Type:

In terms of type, the three-piece can segment is expected to see substantial growth over the forecast period. These cans, which are formed from three separate pieces of aluminum, provide robust strength and an ideal surface for branding. As breweries continue to embrace innovative packaging, three-piece cans are increasingly popular for both mass-produced and limited-edition beers.

By Application:

In 2023, the 330 ml beer can emerged as the most popular size. This standard-sized can has gained favor due to its optimal volume for single servings, offering consumers convenience and portability. The 330 ml size is expected to maintain its dominance throughout the forecast period, as it appeals to a wide range of beer drinkers, from casual consumers to aficionados who appreciate different varieties.

Asia Pacific: A Driving Force in Beer Cans Market Expansion

In 2023, Asia Pacific emerged as the dominant player in the beer cans market, securing the largest market share. This region is not only home to a growing population but is also experiencing significant cultural shifts, increased urbanization, and a growing interest in beer, especially among the youth. These factors collectively fuel the demand for beer cans.

One of the core reasons for Asia Pacific's dominance lies in its robust manufacturing base and abundant raw materials, including steel and aluminum. The region is the primary supplier of steel sheets and processed aluminum, both essential components for beer can production. With cheap labor costs and rapidly expanding manufacturing capabilities, Asia Pacific is well-positioned to continue supporting the global beer cans market. This infrastructure, combined with high development rates, provides the region with a competitive edge in the global marketplace.

Moreover, the increasing popularity of aluminum beer cans is further driving the market. Companies in the region are tapping into this trend, launching innovative products to meet the growing demand. For instance, in November 2023, Budweiser Brewing Company APAC Limited, based in China, unveiled the "lightest aluminum can" for beer. This development is expected to further boost the region's beer cans market by catering to consumer preferences for convenience and sustainability.

Asia Pacific also holds a substantial share of the world's population, which significantly influences global beverage consumption. As countries like China and India continue to industrialize and their middle class grows, disposable incomes are rising, creating greater demand for packaged beverages. The region's fast-paced lifestyle and increasing demand for convenient, portable food and beverages have led to a higher consumption of aluminum cans. Aluminum cans, known for their ability to maintain carbonation pressure and withstand high pressure (up to 90 pounds per square inch), are especially popular for soft drinks and beers.

North America: Anticipated Growth and Emerging Trends

North America is another key region poised for significant growth in the beer cans market during the forecast period. This growth is attributed to the continuous innovation by key industry players and an increasing shift toward premium beer offerings. For example, in June 2024, former professional wrestler Hulk Hogan announced the launch of "Real American Beer," a new premium beer brand that uses 100% North American ingredients. The brand, boasting an alcohol content of 4.2% by volume, was prominently featured at a sports event in Massachusetts, U.S., as part of its marketing campaign. The launch of such premium products is expected to further stimulate demand for beer cans in North America.

As beer consumption in the region remains strong, with the market driven by both mass-produced and craft beer brands, manufacturers are increasingly focused on developing packaging solutions that align with consumer preferences. This includes innovations in can design and material, which help to elevate the consumer experience while maintaining the quality and freshness of the beverage.

Browse More Insights:

Beer Cans Market: https://www.towardspackaging.com/insights/beer-cans-market-sizing

Recycled Aluminum Cans Market: https://www.towardspackaging.com/insights/recycled-aluminum-cans-market-sizing

Pharmaceutical and Chemical Aluminum Bottles and Cans Market: https://www.towardspackaging.com/insights/pharmaceutical-and-chemical-aluminum-bottles-and-cans-market-sizing

Aluminium Cans Market: https://www.towardspackaging.com/insights/aluminium-cans-market-sizing

Laminated Can Packaging Market: https://www.towardspackaging.com/insights/laminated-can-packaging-market-sizing

Canned Glass Packaging Market: https://www.towardspackaging.com/insights/canned-glass-packaging-market-sizing

Recycled Aluminum Cans Market: https://www.towardspackaging.com/insights/recycled-aluminum-cans-market-sizing

Pharmaceutical and Chemical Aluminum Bottles and Cans Market: https://www.towardspackaging.com/insights/pharmaceutical-and-chemical-aluminum-bottles-and-cans-market-sizing

Lubricant Packaging Market: https://www.towardspackaging.com/insights/lubricant-packaging-market-sizing

Recent Developments in the Beer Cans Market

Several noteworthy developments highlight the ongoing innovations within the beer cans market:

• Capital Brewing Co., a notable beer manufacturer, introduced two new flavored beer cans-Blackberry Hard Lemonade and Ginger Beer-in February 2024. This expansion into flavored beers aligns with the growing consumer trend toward unique, diverse beverage options.

• Sonoco Products Company, a leader in sustainable packaging, took a significant step in May 2024 with the launch of a state-of-the-art manufacturing facility in Columbus, Ohio, U.S. This new facility, known as the Sonoco Metal Packaging Technical & Engineering Center, is designed to support the growing demand for sustainable metal packaging. The center provides advanced technical services, process development, and design support, reaffirming Sonoco's commitment to leading the charge in sustainable metal packaging solutions.

• Wrexham Lager Beer Co., a prominent beer manufacturing company, announced its geographic expansion into international markets in June 2024. The company secured partnerships with leading importers in Sweden and Norway, further establishing its footprint in Northern Europe. In addition, the company expanded its distribution network in Denmark through a partnership with Premium Beer and Beverages.

Baner

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About Us

Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide.

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